2018年2月20日(火)に開催された『アフリカビジネスマッチング』にて弊社代表の川崎文武が登壇いたしました。 その際のプレゼンテーションになります。 本ビジネスマッチングは、 昨年４月、環境省・JICA・横浜市がアフリカ24か国等と共同で設立された、 アフリカの廃棄物問題の解決に向けた「アフリカのきれいな街プラットフォーム」の日本における初めての活動である訪日研修の一環で行われたものです。 ※資料の翻訳は弊社のエグゼクティブアシスタントであるJamie Kearneyが担当しました。 アフリカビジネスマッチングの概要 日　程：２月20日（火） 場　所：JICA横浜（中区新港２丁目３−１） 内　容：参加企業によるプレゼン及びアフリカの研修員との交流 ◆横浜市記者発表資料 http://www.city.yokohama.lg.jp/shigen/top/press/180125press.pdf ◆神奈川新聞2018年02月02日付 http://www.kanaloco.jp/article/308095

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IT data solutions for building safe and
sound towns
2018/2/20
湾岸⼭山下商事
Wangan Yamashita Co., Ltd

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Introduction
Wangan Yamashita Trading Company: Director of System Dev
CEO (ELSOUL, INC) : Fumitake Kawasaki
Google Cloud Partner / Gsuite Partner / AWS Technology Partner
Born in August 1985. Graduated from Yokohama City University.
Specialty: backend computing, database design and automation
Main skills：Golang / Python / Ruby / Node.js / PHP / JavaScript /
TypeScript / PostgreSQL / MySQL / BigQuery / Linux / AWS / GCP
With years of experience handling hundreds and thousands of pieces of hotel data while working at
Rakuten Travel, I know the accomodations industry. I came to realize that, although the
accommodation industry was slow to adopt new technologies compared to other industries, it would
benefit from the technological progress of servers and web applications, with endless potential for
introducing IT to the industry. Since the accommodations industry uses complicated, intertwined
systems, it is very difficult for engineers who lack an understanding of the realities of the industry to
improve these systems.

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Ex.
How we actually sell data
Hotel’s data
Sales data, Reservation data, PageViews data, Competitors Price data and so on…
Each hotel pays $100 ~ $1000 every month

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10%
30%
Build infrastructure and monetize your data
Garbage collection involves
collecting garbage along the same
route, as well as gathering and
processing it at the same disposal
sites. This perfectly fits the category
of routine work. Did you know a
treasure trove of data is hidden in
this routine? Just changing this
routine a little allows important data
to be stored in a usable format,
changing your town dramatically.
Collected and organized data are
important for other businesses as
well. We create a cycle in which
selling data allows the creation of
even better infrastructure.
Target
2.5%
First Year
Second Year
Third Year

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How is data collected and monetized?
Important data is all around us. Collecting this data requires
nothing special; it can be gathered easily with just a few changes
to the routine.
Let’s take, for instance, everyday household garbage, or garbage
from businesses. This garbage is not mere garbage, but could be
crucial data. Collecting this data alone takes effort and can be
extremely costly. By incorporating data collection into everyday
life, data accumulates automatically, turning into a treasure trove.
For example, why not collect data together with the garbage
collected every day?
Incorporating the collection of important data effortlessly into the
everyday routine creates money from nothing.

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・Verification, analysis, and improvement from limited data
・Much of the data cannot be collected or stored
・Data can be collected and stored, but cannot be managed or verified
Can it be verified? Analyzed? Improved?
Conventional data management
The Life Cycle of Google Cloud Platform Data
Data that cannot be
collected or stored
Data that can be
collected or stored, but
not managed

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・Ingest
The first step is to ingest raw data, such as streaming
data from devices, on-premise batch data,
application logs, user events and user analysis for
mobile app users, and more.
・Store
Data obtained must be stored in an accessible format
that support long-term storage.
・Process & Analyze
At this stage, raw data is transformed into practical
information.
・Explore and Visualize
In this final step, analysis results are transformed into
a format that makes it easier to gain insight and
share with friends and colleagues.
The Life Cycle of Google Cloud Platform Data

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Improving Our Towns with 3 Kinds of Data
Improve the safety of our towns using GPS data01
03
02
Monetize collected data
Collect data on garbage to optimize the process
Obtain all kinds of data as you make the garbage
collection rounds using GPS
Collect data on total amount and type of garbage
as well as area data to understand and improve
the real situation.
Let us consider how to monetize the data
collected.

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What can we do with GPS data?
Check the collection route on the map by linking with
Google Map API and monitor waste collection vehicles in
real time. Doing so allows you to detect changes in real
time, such as if garbage collection is slower than usual,
the vehicle is taking a different route than usual, or if the
vehicle is not moving.
Set programs in advance, such as issuing an alert if the
vehicle sits idling for more than 5 minutes, letting you
respond quickly to damages, such as theft or robbery.
Not only can this help avoid trouble, but its ability to
collect traffic information lets you know such things as
whether the route is crowded on Mondays, making
clearer what measures to take, such as changing
collection time on Mondays only, or changing the route.

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40%
Female Users
60%
Male Users
Burnable Unburnable 2017 2018 2019 2020
Graphing garbage data and comparing it with data
accumulated in the past lets you respond instantly to
unusual actions. For example, let’s say an area with
average monthly waste output of 500 kg suddenly
drops to 10 kg. It is clear that something unusual is
happening.
Visualization of garbage data. Comparison with past data
Using Garbage Data, Data Visualization

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Monetize collected data
Sometimes the data collected is
extremely beneficial for other
companies. What is the most important
thing for a company when newly
expanding its business overseas?
Data. General market research and
detailed research on regional demands
are crucial. All of this is data. The
weather, temperature, rainfall, and
humidity by time according to the
season. Areas that tend to produce
garbage, and areas that produce
certain kinds of garbage.This and more
could be vital, beneficial data to a
company.

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Selling Data and Possible Types of Data
☆ Climate Data
Detailed temperature, humidity, and rainfall data by area. Travel Agency: $5000 annually
☆ Data on Amount & Type of Garbage
Detailed data on amount and type of garbage by area. Food company: $5000 annually
☆ Population Statistics and Living Standard Data
Detailed data on activities and sanitation by area. Governmental agency: $5000 annually
*Examples only.

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Exactly what kind of data will be collected?
It's extremely simple. GPS devices, which can measure all kinds of data, are attached to
collection vehicles, which then collect garbage. Just enter the collected garbage data into a
web application form, and you’re done.

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Make citizens want to put out their trash.
The biggest problem is whether citizens will put their trash out properly. Here is where mechanisms that
make citizens want to put their garbage out should be incorporated. While your country may receive
donations of goods or money from other countries, do not simply hand them out, but put them to good
use.
Ex:
Every Monday, a nurse rides along inside the collection vehicle and will look over people who have
taken out their trash.
Every Wednesday, garbage can be exchanged for condoms
Every Friday, garbage can be exchanged for goods, such as sweets or food
*The above are examples only. You’ll want to create mechanisms that make citizens want to put out
their trash according to the region.

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A Life-Cycle of Monetizing Data and Town Development
30
Obtaining &
Reinvesting
Operating Costs
C o l l e c t i n g
G a r b a g e &
D a t a P r o d u c i n g
G a r b a g e &
M a n a g i n g D a t a
Selling &
Monetizing Data
STEPS TO
SUCCESSFUL
BUSINESS
Using up resources does not solve the underlying
problems. To date, you may have tried solving
problems with financial aid or donations, but in the
end, it is a matter of money.
Everything is fine when you have the resources, but
once they’re gone, you’re stuck with the same
problem. I believe that building a cycle that creates
money, then uses that money to improve
infrastructure, will help to solve the underlying
problems.
Africa is particularly difficult when it comes to finding
real information and data. This means that
accumulating real information as data will create
highly valuable data as an African asset.

16. 16
Team Structure Aimed at Achievement
Developers
Knowledge Service and Support Tools and Cars
Wangan Yamashita Trading Company
ELSOUL, INC
Application

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Combine garbage collection experience with IT know-how to take advantage of data
With Wangan Yamashita Trading Company’s
garbage collection experience and expertise
combined with El Soul’s IT solutions, we can
make this project a reality with all-in-one service,
from GPS tools an vehicle arrangements to the
creation of web applications.
With the high standards of garbage collection in
Japan and our ability to build cloud infrastructure
as a Google Cloud Partner, we believe that, even
in Japan, we are the only company that can do
this.
I would like to continue learning every day and
contribute to the world by making safe and
sound cities a reality.
Company Strengths
Thank you very much !