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Super Charge Social Commerce with SocialRoot + Shop The Feed by Kiere Media

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Super Charge Social Commerce with SocialRoot + Shop The Feed by Kiere Media

Kiére Media, Inc., launched two stand alone social engagement solutions, that work great individually, and even better together, to enhance B2B social commerce conversions and marketing efforts.

Shop The Feed: Solves the Instagram Data Gap

SocialRoot: Finds and Calculates Relationships Relevant to Your Brand

Kiére Media, Inc., launched two stand alone social engagement solutions, that work great individually, and even better together, to enhance B2B social commerce conversions and marketing efforts.

Shop The Feed: Solves the Instagram Data Gap

SocialRoot: Finds and Calculates Relationships Relevant to Your Brand

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Super Charge Social Commerce with SocialRoot + Shop The Feed by Kiere Media

  1. 1. 1 SHOP THE FEED
 + SOCIALROOT Putting the power of social to work KIÉRE MEDIA ® ™
  2. 2. 2 THAT WORK GREAT INDIVIDUALLY AND EVEN BETTER TOGETHER Two Stand Alone Solutions Right now, your brand is spending time and money in an effort to reach their audience in the digital landscape. Wouldn’t it be more efficient if there was a way to identify the individuals who have influence in the categories most important to your brand? There is. Now the question becomes, “What are you going to do with it?” The SocialRoot data insights, find and calculates the connections your brand needs, to grow and cultivate its digital presence. SOCIALROOT - FINDS & CALCULATES RELATIONSHIPS RELEVANT TO YOUR BRAND Are you a brand looking for the missing link when it comes to creating & tracking insights from Instagram? Do you want to know which of your posts drive: • click-throughs • sales • engagement for your community & foster brand enthusiasts • value - are your influencer relationships “really” performing? SHOP THE FEED - SOLVES THE INSTAGRAM DATA GAP KIÉRE MEDIA
  3. 3. 3 CLICK TO SHOP INSTAGRAM Shop the Feed ™ is an easy and effective way to share actionable links with the Instagram community – all from a customizable URL, which resides within an IG bio. Shop The Feed is a 3rd party website which automatically uploads newly posted Instagram content - where a user can go-in, and assign an infinite amount of links per post - driving viewers directly to the end-point. Ex: product page, blog post, sign-up form, contest entry, etc. WHATIS SHOPTHEFEED? SHOP THE FEED BY KIÉRE MEDIA *Example Accounts
  4. 4. 4 MOBILEVIEW 1. PERSONALIZED URL - your brand is personal. and we understand it takes hard work to become a trusted source. we offer a variety of stylings to help your brand succeed in driving IG conversions 2. MASTHEAD -our large masthead container have the ability to translate your company's unique identity 3. LINKS ASSOCIATED WITH THE BRAND - i.e., social links, main website, store, etc. 4. MOST RECENT POST - loads within seconds of posting on Instagram. Where you’re given the option to keep or “archive” the image 5. ACTIONABLE LINK(S) - just posted an influencer to your feed,? Link back to them and the item(s) featured . link to look books or seasonal campaigns, but most importantly, you can link directly to any sellable item. ‣ INFLUENCER:  LADYLUX 1 3 4 5 SHOP THE FEED BY KIÉRE MEDIA 2 ANATOMY OF SHOP THE FEED
  5. 5. 5 THE DESKTOP VIEW HAS ALL THE SAME FUNCTIONALITY AS THE MOBILE. ONLY DIFFERENCE IS: 1. LINKS APPEAR ONLY WHEN USER HOVERS OVER IMAGE 2. 3 X 3 GRID LAYOUT 3. 640 X 150 MASTHEAD CONTAINER 4. ABILITY TO EDIT LINKS FROM ANY BROWSER DESKTOP VIEW ANATOMY OF SHOP THE FEED ‣ CLIENT: SWIMSPOT SHOP THE FEED BY KIÉRE MEDIA 1 2 3 4
  6. 6. IG Solution Providers No Monthly Usage Fee Open to Both Retailers & Content Creators IG Users Do Not Need to Authorize Platform For Use Shop The Feed LIKEtoKNOWit Like2Buy FourSixty * Works with Any Kind of Link retailers only retailers only commerce focused commerce focused commerce focused yes yes yes 6 ShopThe FeedvsCompetitors *LIKEtoKNOWit is a private network SHOP THE FEED BY KIÉRE MEDIA
  7. 7. 7 How We Are Different STF WORKS ACROSS ALL PLATFORMS, PROVIDING ACCESS TO ANY TYPE OF CONTENT & LINK NO OPTING-IN FOR CONTENT CONSUMERS, STF LINKS TAKE A USER TO THE END-POINT ASAP ALL BRANDS & INFLUENCERS ARE WELCOME TO JOIN THE PROGRAM NO PLATFORM USAGE FEE WORKS WITH ALL AFFILIATE PROGRAMS SHOP THE FEED BY KIÉRE MEDIA
  8. 8. 8 BENEFITS Shop The Feed PERSONALIZE  YOUR  FEED CONTROL  YOUR  LINKS INCREASE  OVERALL  SALES   CROSS-­‐PROMOTE  YOUR  CONTENT LINK  AUTOMATICALLY INCREASE  ENGAGEMENT  
  9. 9. 9 KATHLEEN BARNES @CarrieBradshawLied CHANTÉ @EverthingCurvyandChic SWIMSPOT @Swimspot ALYSSA BATTAGLIA DENNY OC/LA Lifestyle Blogger @LivingInStyleOC Swimwear for the Modern Sun LoverNYC Style BloggerOC Style Blogger SHOP THE FEED BY KIÉRE MEDIA WHO IS USING Shop The Feed?
  10. 10. 10 What Influencers Are Saying Nikki Minton I’m SO excited about my new Shop the Feed site. It’s easy to edit and maintain, and it’s made my Instagram feed so easy to shop for my readers. I’m always getting comments on where to find this or that, but now with the Shop the Feed link in my Instagram profile, one click will give all of the direct links simply and easily with no signing up and no emails bombarding readers’ inboxes. As a blogger, it’s the next best thing to actually making your Instagram feed clickable. @MyStyleDiaries
  11. 11. 11 What Companies are Saying Swimspot I would especially recommend Shop the Feed to fellow retailers. I love how seamlessly it creates a sales funnel from our Instagram; our fans are able to get from an Instagram post to the product page in just two clicks. It's so simple. SHOP THE FEED BY KIÉRE MEDIA
  12. 12. 12 PUT STF TO WORK More Ways To Engage Main IG bio URL Pinterest Facebook Blog Posts Multiple links per IG post - just like a blog SHOP THE FEED BY KIÉRE MEDIA
  13. 13. 13 "WE CREATE STUFF THAT WORKS" {WE * SHOP THE FEED BY KIÉRE MEDIA 88% 3% 7% 2% 1% .5% US EU Canada Mexico Australia Russia TRACK INSTAGRAM CONVERSIONS • SEE WHERE YOUR AUDIENCE COMES FROM • SEE WHAT CONTENT DRIVES THE MOST CLICKS FROM IG • ANALYZE THE BEST STRATEGY FOR YOUR BRAND • ANALYZE IG INFLUENCER PERFORMANCE & CAMPAIGNS *ASK ABOUT OUR ANALYTIC PACKAGES This is where we the most IG click referrals generated
  14. 14. 14 LET’STALKABOUTSOCIALROOT SOCIALROOT BY KIÉRE MEDIA
  15. 15. 15 ONE PLATFORM - OFFERING A SUITE OF SOCIAL INSIGHT TOOLS SocialRoot finds, analyzes and verifies the digital influencers brands need to reach an engaged audience across any category. • CustomLead-GenListsforOutreach • IndustrySpecificInfluencersLists- i.e.,denim,jewelry,swimwear,eyewear • InfluencersbyCity&Category-i.e.,topjewelryinfluencersinDallas • Instagram“Scan”Data -providingdeepinsightstoanyIGaccount WHATIS SOCIALROOT? *Wildfox Eyewear Influencer Campaign, Powered via SocialRoot SOCIALROOT BY KIÉRE MEDIA @littlemissfearless@fake-leather @KTRStyle
  16. 16. 16 BY CITY BY CATEGORY INFLUENCERS CUSTOM HOW TO FIND THE RIGHT INFLUENCERS Discover the best style influencers in a city, who are ready for marketing campaigns and partnerships with your boutique, brand, agency or retailer. Currently offering data for: Orange County, LA, San Diego, San Francisco, Seattle, Salt Lake City, Austin, Dallas, Houston, Atlanta, Charleston, Miami, New York We’ve got you covered when it’s time to work with influencers who excel within your company’s category. Offering: denim, swimwear, jewelry, wellness, eyewear. We have proven experience in partnering brands, agencies, and online retailers with lifestyle influencers who align with your company's DNA. Contact us, and let’s discuss your goals - and how we can be of service. @themarcystop - denim
  17. 17. 17 CSBLA BY COSEBELLA @ShopCSBLA DITTO @ShopDitto ROCKSBOX @RocksBox jewelry eyewear SOCIALROOT BY KIÉRE MEDIA apparel SHOPBOP @ShopBop apparel SWIMSPOT @SwimSpot swimwear WHO IS USING SocialRoot?
  18. 18. 18 CASE STUDIES OCEANA BRIEF What:  5 Swimwear Influencers found through SocialRoot Why:  Test success of driving awareness to Oceana through selected influencers     How: Instagram giveaway featuring Miguelina Tote, benefitting Oceana and filled with popular beach related products including: • Towel by Ruby Mint • Sunscreen by Sun Bum® • Paddle board game by Sunnylife     SOCIALROOT BY KIÉRE MEDIA @Cuppajyo @Alettrich @Christa_Janye @SiraMara@Belledecouture ‣ SEARCH TYPE: CATEGORY
  19. 19. 19 RESULTS Likes C Comments Follower Increase Photo Interactions, 8/31 - 9/2 SOCIALROOT BY KIÉRE MEDIA Jennifer Rand 7% 6% 87% Pie Christa Jayne 27% 3% 70% Pie Sandy Bodea 9% 1% 91% Pie Alex Lettrich 6%1% 92% Pie 58% 2% 40% Pie @cuppajyo Jyotsna @belledecouture @christa_jayne @siramara @alettich OCEANA
  20. 20. @TrendswithTrudy 20 CASE STUDIES SPEAK WINES @SimplyxClassic @AshnFashn @MyStyleDiaries @Wildly_Evie@ModernEnsemble How:  6 Local Orange County lifestyle influencers were selected through SocialRoot to promote awareness of the Speak Wine brand and #NationalMalbecDay through Instagram posts + hashtags     BRIEF What:  6 OC Listestyle Influencers Found via SocialRoot Why:  To promote Speak Wines Brand on #NationalMalbecDay ‣ SEARCH TYPE: CITY + CATEGORY SOCIALROOT BY KIÉRE MEDIA
  21. 21. 21 @SimplyxClassic @AshnFashn @TrendswithTrudy @MyStyleDiaries@ModernEnsemble RESULTS Likes 328 Comments 4 Engagement % 1.64 Likes 561 Comments 28 Engagement % 1.87 Likes 359 Comments 16 Engagement % 3.77 Likes 202 Comments 16 Engagement % 1.06 Likes 371 Comments 30 Engagement % 9.50 Likes 352 Comments 20 Engagement % 1.17 @Wildly_Evie #NationalMalbecDay Post Engagement SOCIALROOT BY KIÉRE MEDIA SPEAK WINES
  22. 22. 22KIÉRE MEDIA LET'S TALK ABOUT STF +SOCIALROOT
  23. 23. 23 Marketers know personal recommendations generate far more authentic content interest over a nod from a brand or retailer. Consumer have been conditioned to seek product reviews & referrals from influential digital voices they most align with, and trust. Today’s social media users are savvy, and can tell if a partnership between brand + influencer is real, or if the influencer is just in it for the perks. Making the most successful campaigns, those in which influencers have two key qualities: • a strong, loyal following • an organic affinity to a brand or its niche WHY STF + SOCIALROOT? @MyStyleDiaries @MyStyleDiaries @MyStyleDiaries @Swimspot + @MyStyleDiares @RocksBox + @Shelby_Pratt @ShopCSBLA + @Figtny KIÉRE MEDIA
  24. 24. 24 FOLLOW THE
 TREND OR MAKE THE NEW ONE KIÉRE MEDIA @Swimspot Benefits of Use By utilizing the Shop The Feed platform within a company Instagram bio, and partnering with SocialRoot to hone in on delivering the right digital content creators to enhance the company’s marketing strategies, not only will you reduce your overhead in search time, hunting for quality content creators, you’ve added extended value to branded campaigns by reaching out to influencers who’s communities already have interest in your category. Benefits of STF + SR • Influencer outreach and campaign on-boarding become more efficient, • End-user experience becomes faster as users quickly move to the content they are interested in, • Partnerships become more efficient, • Partners are analyzed post campaign for traffic engagement and conversation efficacy, • Conversion rate increases, • IG content is presented for easy A-B testing, to build better campaigns
  25. 25. 25 Engage + Learn Engage the most active demographic of bloggers, 21 - 35 yr olds - making up 53% of the blogging population. Run test campaigns based off our services to find your brand’s sweet spot. Customize Set campaign result expectations - and tailor your influencer outreach programs to better facilitate these goals. Increase productivity by decreasing time spent on lead procurement, and maximize campaign budgets. Foster Analyze social conversions - making a positive difference for your brand’s social media strategy and fostering partnerships with effective influencers, while building effective campaigns. Win Win new fans, enthusiasts and brand evangelizers by putting the power of data + custom results to work. STF + SOCIALROOT KIÉRE MEDIA
  26. 26. 26 CUSTOM BADGES We offer badges to influencers who rank. See one of our SocialRoot badges on an influencer’s website, rest assured they been vetted & confirmed as a leader. OTHER OFFERINGS Looking for more? We can provide custom tailored solutions integrating our current data, platforms, consulting and other offering to fulfill your brands’ needs. Want to see what type of following influencers, or your brand has before creating a strategic campaign? Our profiling tool is just the thing to help. INSIGHTS
  27. 27. 27 Shop the Feed premium Shop The Feed light SocialRoot light SocialRoot Custom Free $300 /mo Bi-Monthly Analytic Reporting 24/7 Account Rep Access Insight Suggestions from Performance Review SocialRoot Category Data Rights to platform use Personalized URL Automatic Links —> Hashtags City / Category Data Reporting 2 Hours of Campaign Consulting $1,000 / per report 10 Hours of Campaign Consulting End-of-Month Data Reporting Custom Data Sets $3.50 / per lead, min 1,000 leads Access to Scan Pages Free ✓Site & Publisher Name ✓Blog URL ✓Social Handles ✓Email ✓Locale ✓Content Specialty ✓Follower Count ✓Influencer Metrics What’s in a List PRICING: IG SOLUTIONS KIÉRE MEDIA
  28. 28. 28KIÉRE MEDIA THANKS FOR YOUR TIME LET’S GET TO WORK (949) 706-5579 info@socialroot.co contact us to get started!

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