Facebook Marketing Guide Line

Md. EkramMd. Ekram
Digital Marketing Expert
Founder Admin, Genesisblogs
Chairman,
CIVINTECH.
FB: facebook.com/ekram07
Web: www.ekram.info
Facebook Marketing Advance GuideFacebook Marketing Advance Guide

How social media can impactHow social media can impact
business?business?
Tactics
Social media websites such as Facebook, Twitter, Linkedin
and Pinterest represent a huge opportunity for businesses to
grab the attention of customers while simultaneously
building a brand image. There are plenty of tactics that
businesses can employ to do this including the creation of
brand profiles on social networks such as Facebook fan pages
and creative advertising via branded podcasts and
applications, also known as apps.

business?business?
Word of Mouth
Social media platforms provide the perfect opportunity to
take advantage of word of mouth and to see it spread. Social
media is growing at its fastest rate in developing countries.
People are connected on a global scale and casually
participate in each others lives through online observation.
Something as simple as “Liking” a brand on Facebook can
spread virally very quickly throughout the various social
media channels. It is worth noting that individuals trust the
opinions of their peers far more than a glossy magazine
advert. Millions of people review products and services
directly via social media sites using video through Youtube,

business?business?
Communicating with Customers
Companies may see the spread of negative reviews about
their products or services as a bad thing, when they can use it
to their advantage. By utilising social media effectively,
companies can reach out to dissatisfied customers directly,
within their own social media environment, to find
innovative ways of improving the product or service they
have on offer.

business?business?
Influence
When creating a social media marketing strategy, it is worth
thinking very carefully about who is being targeted. There
will be people within your social networks who may not
necessarily be customers, but who nevertheless can have a
massive impact on your marketing efforts. One website
which is excellent for identifying these people is Klout.
Klout gives social networkers a score out of 100 which
indicates how influential an individual is over their network
while also identifying who the broadcasters and influencers
are within that network.

business?business?
Considerations
Social media has had and is continuing to have a huge
influence on business, marketing and on how businesses
engage with their target market. The use of social media to
share and engage with others continues to grow at an
astounding rate, so it would be wise for any business to
develop and implement a sustainable social media strategy in
order to successfully take advantage of this rapidly changing
environment.

Effective Facebook Marketing
Strategies for Businesses

Effective Facebook MarketingEffective Facebook Marketing
Strategies for BusinessesStrategies for Businesses
 Leverage the Existing Traffic to Your Site
Remember that it is advisable to have a website for every
business since it will function as your sales transaction hub or
storefront where people buy your products or learn more
about your services.
You can easily leverage the existing traffic on your site by
putting social media icons that can be seen and clicked,
which are direct links to your Facebook page and/or any
other social media account pages you have.

 Use Your E-mail Signature to Display Your Fan
Page URL
If you’re using e-mail as one of the ways to contact or reach
your customers, using your e-mail signature to display your
fan page URL will be effective. Having your social media
pages URL beneath your e-mail messages or at your
signature will make your recipient see it easily and probably
click it, which can convert into traffic or a following.

 Send Out an E-mail Blast
Letting people know that you are on Facebook is the first
goal you should achieve. Sending an e-mail blast is just one of
the best ways to do this.
Few of the great e-mail marketing tools are MailChimp and
AWeber.
You might want to consider sending an e-mail blast between
Monday and Wednesday mornings for most conversions. A
study from HubSpot, The Science of Email Marketing
2012, stated that morning e-mails get high CTR.

 Promote Facebook Page In-store
Do your customers come to your store? Promoting your
Facebook page and other social media accounts in-store is just
another great way to let your customers know that you are on
Facebook.
Remember that if you’re exerting efforts on your Facebook
marketing online, you should also do it offline.
- business cards
- front mirror or doors
- walls
- packaging
- … and more!

 Determine the Best Day to Post
Perhaps my favorite feature that Facebook Pages have is the
Insights. By going to your Posts Insights, you will be able to
see the average time when your fans are online.
In case you’re planning to schedule three posts, you might
want to check the best hours that your fans are online and
select those hours on scheduling your post.

 Create and Schedule Your Status Updates
The average daily active user on Facebook is 757 million,
according to a January 2014report. And a certain percentage
from those millions of people could be your next potential
customers.If you want to use Facebook for maximum
advantage, you need to post contents for your target
audience with consistency. Your goals should be either to
educate, to entertain, or to empower them.

 Use the Facebook Plugins
Integrating Facebook Plugins on your website will give you
more advantages on branding awareness and followers
increase on Facebook. For blogs or websites with sidebars,
you may want to use the Facebook Like Box or Like Button.
For your website pages and blog posts, it is best to use the
Like Button, although you can use them both! You may want
to consider doing experiments on what’s the best Facebook
plug-in for your website.

 Use Facebook Ads
You may hate it, but investing on Facebook ads will give
your business a lift especially if you’re a start-up or a small
business.
Facebook ads aren’t really expensive as you might think; you
will love them once you tried to test them to get the best
conversion that can impact your followers and your business
growth. Consistent testing and experiments are necessary
once you use them.

 Use Facebook Ads
 Facebook ads currently help you to gain:
 Facebook Page Engagement— Ads that boost your posts and
increase likes, comments, shares, video plays, and photo views
 Facebook Page Likes— Ads to build your audience on Facebook
 Clicks to Website— Ads to encourage people to visit your website
 Website Conversions— Ads to promote specific actions for people
to take on your website; you’ll need a conversion-tracking pixel to
measure your results
 App Installs— Ads to encourage people to install your app
 App Engagement— Ads that get more activity on your app
 Event Responses— Ads to promote your event
 Offer Claims— Ads to promote offers you created; you’ll need to use
an offer you’ve created on Facebook or create a new one

Create Facebook Contest
35% of Facebook fans like a page so they can participate in
contests.
People love contest and free stuffs. Doing a Facebook contest for
your fans will give you higher engagement scores and activity. A
simple “caption-this-photo” contest can bring in 5.5 times more
connects than regular posts.
If you sell products, you might want to give one of your products
as a prize; whereas if you provide services, perhaps a free 1-hour
consultation, designs, or any of your service can be used as the
prize. Make sure that everybody can join and don’t forget to
promote it!

Use the “@ feature” in Facebook
Using the @ feature for Facebook will let your fans feel that
they are important and are part of your business page. The
Facebook @ feature will let you tag people or even other
Facebook pages.
Show gratitude and enthusiasm by using Facebook @ feature
whenever your fans appreciate or ask something about your
business because it can build a fruitful relationship and loyalty
between your business and your customers.

Develop a Facebook Customized Page Tab or Apps
A custom page tab/app is a great option if you want to offer
an exclusive advantage for your fans. It allows new visitors to
see details of your events, contest, opt-in forms, or deals,
which can help you gain more fans and likes.
Most businesses that used customized tab for their Facebook
pages put exclusive discount coupons or free download such
as e-books. My favorite tool for creating a Facebook custom
tab is Woobox (https://woobox.com/), which is free.

Integrate Social Media Sharing
Using social media plug-ins or integrating social media sharing
buttons on your website makes it easy for your visitors and
customers to share your website pages.
Once a person shared your content through Facebook and
other social media sites, their friends can easily see those
links on their Facebook profile and news feed.

Engage with Your Facebook Community
Engaging and talking with your community on Facebook
could build a strong relationship, trust, and loyalty. The
most exciting result about this is that they can also turn as
your repeat customers or potential leads.
Facebook can also be used as one of your customer support
hub.

Use Images and Videos for Your Content Updates
People love images and videos; they can also be seen easily on
Facebook News Feed, which makes them easy to engage with.
Wishpond’s data says that posts that include photos receive 120%
more engagement than the average post, while posts that include
photo albums received 180% more engagement.
You might want to put a call-to-action text with shortened links on
each of your photo descriptions toward your website to gain traffic.
My favorite resource for this is Bitly.
Shorter posts get 23% more interaction. Posts with 250 characters
can get you 60% more engagement while posts with less than 80
characters can help you gain 66 % more engagement.

Best Day and Time to Post on SocialBest Day and Time to Post on Social
MediaMedia
Some questions to ask yourself
1) What is your target audience?
2) Where do most of them live?
3) What type of post gets me the most results?
If you only have a small group of loyal followers, make sure they see your
posts by looking at their own circumstances. That way you’ll get the
maximum engagement from them.
1) Are they at home during the day?
2) What country do they live in?
3) Can they use Facebook from work?
4) Are they busy with their kid’s activities at weekends?
Your Own Results
If you post regularly to your Facebook Page, at different days and times,
the best way to work out which time works best for you is by looking at
your Page Insights, If you use bitly to create your shortlinks your bitly stats
can help too.

Why Business need social media contentWhy Business need social media content
calender?calender?
Reason 1: It helps you keep track of what’s
performing, so you can upkeep your content quality
and consistency

calender?calender?
Reason 2: It keeps your channel from poorly timed posts
and missing posting dates
(posting too much is most annoying thing at social media)

calender?calender?
Reason 3: It helps prevent spamming one social
media network and neglecting another.

calender?calender?
Reason 4: Prevents you from posting poorly researched and written
posts.
(poorly written posts are most annoying thing at social media)

A social media content calender shouldA social media content calender should

Social Media Content CalenderSocial Media Content Calender
DemoDemo

Social Media Marketing Content Idea

1)Polls: Who doesn’t love sharing their opinion on brand social media pages?
2) Fill in the blanks: “After work on Friday, I am going to ____.” Watch the comments
roll in!
3) How I Work: What does a day in the life of an employee at your organization look
like?
4) Favorite Things: What brand of coffee do you drink at work? As long as it’s relevant
to your buyer personas, it might be relevant social content.
5)Controversial Content: Be cautious, but don’t be afraid to start a debate.
6) Throw-Back Thursdays: How did your office, staff, or product look in the past?
7) Life Balance: Work is stressful. It’s something we can all relate to, and it’s something
B2B brands can address on social media. How do your staff, especially parents and students,
maintain balance in their lives?
8) Team Member Tuesdays: Profile employees with fun photos, bio notes, and
interviews!
9) Sock Photos: It may seem too weird to be true, but people love sharing photos of
their fancy socks!
10) Random Tips: Share random work or personal-related tips, which will probably do
much better in a video format.
50 Engaging content Ideas50 Engaging content Ideas

11) Ask for Advice: Would your prospects choose a blue or green popsicle on the hottest
day of the year if given the chance?
12) Random Tip Solicitation: What do your Facebook fans wish they’d known months
ago? Or earlier today?
13) Recurring content: Create a weekly series, which could be “share photos of your
dog Days” or “random facts” days, and stick to this posting schedule.
14) Quotations: It only takes a few minutes to create a custom quotation image in Canva
15) Profile Your Customers: Link to their websites, social media, and much more.
16) Favorite tools: What are the graphic design, social media, or productivity tools that
are integral to how your company operates?
17) Mystery Photos: Offer a prize to the first individual to guess which of your products
or staff is featured in a confusing or obscured image.
18) Challenges: If your photo gets 100 likes, could you convince your boss to buy the
entire team donuts?
19) Lists: What are your team’s top ten favorite flavors of your product? Share that.
20) Company celebrations: Is today your 3rd anniversary, or your 21st birthday? Share
your milestones, especially with images of your staff celebrating.

21) Testimonials: Every so often, share what your existing client base thinks of your
brand.
22) Employee accomplishments: If your Operations Manager finishes her Master’s
degree, complimenting her on social media can lend a human element to your brand.
23) Industry Shoutouts: Make a habit of routinely calling out, complimenting, and
linking to thought leaders and collaborators in your industry.
24) Humor: Using humor in marketing can be really tricky.
25) FAQ: provide pithy answers to questions you know your prospects have!
26) eBooks: Can you really share an entire eBook on social media? You can on LinkedIn.
Twitter, Facebook, and Google+ are the perfect candidates for links to eBooks in Slideshare
27) Weird Holidays: Did you know that April 7th is national beer day? I bet your
prospects would love to know, too.
28) This or That: Krispy Kreme or Dunkin Donuts. Starbucks or Bongo Java. Which do
your audience prefer? Binary polls can incite a Facebook riot of comments, shares, and likes!
29) Post Cats and Babies: This isn’t appropriate for every brand. But as Sellfy points out, it’s
one of the “worst kept secrets of social media engagement.” Often, it will work like a charm.
30) Creative Boards: What are some of the colors, trends, textures, and concepts that
are inspiring your creative staff? Bonus points if you link to a collaborative board on
Pinterest!
34)

31) Stats: Everyone loves to sound smart. Sharing original or new research can give your prospects
and clients something to cite.
32) Graphs and Charts: You can create a custom Excel graphic (be sure to customize it until it’s
brand-appropriate and pretty),take screenshots of your white papers or case studies!
33) Forums and Discussions: Flow discussion at forum or other media. Go ahead & post it for
your nerdier prospects, especially if your brand is actively engaged in the discussion
34) Event Social Media: Is your organization engaged in a conference or another offline event.
Share images, spotlight attendees, and curate key findings.
35) Recipes: I bet your prospects wouldn’t hate it if you shared your Marketing Director’s famous 5
alarm chili recipe. Bonus points if you curate staff recipes on Pinterest.
36) Crowdsourcing: Why not get your audience involved in creating your new product name,
concept, or logo? You can even offer a prize for winning concepts.
37) Staff baby photos: This concept can quickly get ridiculous, but if one of your employees took
a truly ridiculous shot as a baby? Go for it.
38) Professional Development Resources: Are you aware of great places online to build your
skills, exceptional professional orgs, or just networking tips? Share away!
39) Confessions: What would you do differently if given the chance?
40) Vine or Instagram Videos: Honestly? There can never be enough Vine or Instagram videos on
social media, especially if they’re downright clever.
34)

41) Sponsorships: If your brand’s name made it on the back of sports team jerseys or on
the wall at a charity event, be sure to share.
42) Caption contests: Ask your followers to create a clever caption for a cartoon or image of
your staffers.
43) Great deals: Did you just find a great deal on a product that compliments your own?
44) Templates: Have your office Excel whiz build a smart tool for budgeting, calculations,
or other necessary operations.
45) Future Predictions: Share your ideas on how your industry will change next year.
You could possibly incite a riot of comments!
46) Expert Quotations: Make the most of any thought leader interviews you’ve done by
sharing their thoughts on social media.
47)Product Comparison: Create a handy-dandy chart that compares your products by major
purchase criteria.
48) Tutorials: Create a screencast or video showcasing how your product can be used,
49) Podcasts: Link to your company’s podcast as a way to offer even more multimedia
content to your social media followers.
50) Social proof: User-generated content can affirm your brand’s value to your leads.

To Find Engaging Facebook Content

1) Customer Feedback
2) Check out the competitor page
3) Go behind the scene of company or product
4) Forum Discussion
5) Slide from slideshare.net
6) Infographic from pinterest
7) Video from youtube
8) Blog content or comment
9) Reuse of previous content
10) Draw on current events
Source of Engaging ContentSource of Engaging Content

Effective Ways to Use Facebook to
Drive Traffic to Your Blog

1) Upload a visually appealing, related
image to increase click throughs to
your blog.
2) Check your Facebook and blog site
metrics to analyze the success of
your full sized images. Repeat the
types of posts that work best for you.
3) Use a shortened link in your full sized
image posts, to keep your text
cleaner.
Use Facebook to Drive Traffic toUse Facebook to Drive Traffic to
BlogBlog
Use big Image to post

1) Follow the rule of thumb to keep
your Facebook updates under
140 characters: forces you to
condense your text.
2) Make your update a teaser of your
blog.
● Write out 4 or 5 short onesentence
summaries choose the most
intriguing
● post on Facebook
3) Keep your mobile readers in mind.
BlogBlog
Make Your Updates Short

1) Keep your questions short, easy
to read, and relatable to your
Fan Page - use the word “you”
2) Questions naturally invoke a
response - use succinct,
curiosity-invoking questions to
get engagement and click
throughs
3) Mix up your question types, from
opinion getting, trivia, or even
problem solving.
BlogBlog
Ask Questions

1) Choose a quote from your blog
article that clearly summarizes a
main point.
2) Use a quote that invokes
controversy to generate more
engagement on your Facebook
Page, and get more clicks to your
blog.
3) Personalize your quote by
including a face of the author or
interviewee.
BlogBlog
Use a Short Quote From Your Blog

1) Keep your Facebook update more
readable, without the link.
2) You only need the actual link if you
are using a full sized image.
3) Delete your article link before you
post it to your Fans.
BlogBlog
Skip the Link

1) Use Lifestyle and How-To articles to share more than just your products or
services with your Facebook Fans.
2) Include questions - such as asking for your Fans for their tips - when you
post the article links.
3) Use pronouns like “you” and “us” to further create a sense of community.
Whole Foods uses the lifestyle strategy
BlogBlog
Share Lifestyle or How-To Blog Articles

1) Use interactive content on your
blog to drive traffic to it.
2) Promote your blog contests on
your Facebook Page to generate
click throughs, and more
shares.
3) Use images of your contest prize
when you post it on Facebook.
BlogBlog
Host Contests on Your BlogHost Contests on Your Blog

1) Generate more click throughs to your blog from Facebook by compiling a
list of your articles from the week.
2) Post the “weekly wrap-up” on a day that works best for your business sales.
3) Use a lookbook on Facebook to show all the images from your blog articles.
Williams Sonoma uses the blog article compilation
BlogBlog
Make a “Weekly Wrap-Up”Make a “Weekly Wrap-Up”

1) Make a short video that shows what
your article is about.
2) Embed the video directly on to your
Facebook post, to entice your Fans to
interact with it.
3) Include faces, or products to make it
more personalized and cool.
BlogBlog
Embed Short Blog VideoEmbed Short Blog Video

1) Share other people’s content when it is
from a trustworthy source, and the
article benefits your consumer.
2) Include the link to their Facebook Page
- when the article is from another
business.
3) Generate potential sharing
opportunities by extending your
network with industry leaders and
Fans.
BlogBlog
Share Other People’s Blog Content

1) Use targeted Facebook ads to drive traffic to your blog.
2) Facebook ads enable you to reach extremely specific, interested markets.
3) If you’re confused with the intricacies of developing a great Facebook ad
campaign, use a Facebook ad tool.
BlogBlog
Use Facebook Ads

The 5 Most Common Facebook Post
Mistakes

#1 Too Much Text#1 Too Much Text
Facebook Posts aren’t for
paragraphs. They need to be small
bite-sized items that can either be
digested right on the post - meaning
they get the entire idea right from
the one post and can easily like or
share it - or will entice people to
click a link to read a longer piece of
content.
Common Facebook Post MistakesCommon Facebook Post Mistakes

# 2 Including Multiple Links# 2 Including Multiple Links
Each Facebook Post should include
one call-to-action to achieve one
goal. Providing multiple calls-to-
action will only serve to confuse
users and make it harder for them
to digest the post - which will
destroy your post’s click-through
rate.

#3 Directly Promoting a Product or
your Business
Most of people directly promote
products or sales come from
businesses that they use traditional
marketing like flyers and print ads
and fail, leaving them thinking that
Facebook doesn’t work.
Now, it is OK to promote your
products or business in your
Facebook posts, but you need to be
creative. These posts need to provide
some value for users, either in the
form of entertainment or valuable
information.

#4 Not Responding to Comments
One important thing to remember about Facebook (and social media in
general) is that your work is not final when the post is made. You must
monitor your posts to watch to see their level of engagement, to help
optimize your future activities, and respond to user comments.

#5 Begging for Likes and Shares#5 Begging for Likes and Shares
Asking people to like and share your Facebook posts, and especially
your Facebook Page, is a big no-no. This sounds like begging and will
turn most people off. You need to provide some form of incentive or
interest to propel people to engage with you. Liking and sharing can be
the mechanisms that people are told to use to engage with you, but it
has to be done in a way that is fun or useful.

Contact With MeContact With Me
FB:
facebook.com/ekram07
Twitter: Mrekram34
Linkedin:
bd.linkedin.com/in/seoekra
m
Skype: mrekram
www.ekram.info

Facebook Marketing Guide Line

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