2. • Delivering effective and powerful presentations is critical to
business success.
• It’s about making an impact that influences your audience,
• whether you are an entrepreneur pitching investors, a small
business owner pitching a product to a retailer or potential
customer, a start up presenting a new initiative, or a manager
asking for budget or staffing resources.
3. 1. It’s About You, Not the Slides
• Whatever the purpose is for the presentation, it’s about
your purpose or message, what you know, your passion,
and your delivery. It’s not about what’s written on the
slides.
4. 1. It’s About You, Not the Slides
• You won’t be able to do that if you let the slides
themselves dominate the presentation, if you read from
your slides, or have so much text on your slides that the
audience themselves read the slides instead of listening
to you
5. 1. It’s About You, Not the Slides
• Switch the focus of attention from the slides themselves
and onto your message, your expertise, and your grasp
of the content — not to mention your ultimate goal for the
presentation itself.
6. 2. Let Your PowerPoint Slides Support Your
Point, Not Make It
• I’ve seen people, including experienced professionals at
senior levels, essentially read from their slides when
presenting.
• their slides have lots of points but the presenter ignores
them and leaves the audience confused about whether
to focus on the side or the presenter.
7. 2. Let Your PowerPoint Slides Support Your
Point, Not Make It
• Slides that accompany a presentation shouldn’t be the
focus of attention or prop up a poor presenter.
• don’t develop slides so you can read them. Develop
them to support you.
• Start with what you need to say by developing your
outline,
• then create slides that complement and emphasize your
points rather than starting with a slide and then scripting
what you say around the slide.
8. 3. Incorporate Graphics Into Your
PowerPoint Presentation to Evoke Emotion
• Slides don’t need to have bullets. If you do your
presentation slides properly, they will be a guide or
support to what you are saying.
• And you don’t need follow the so-called rules of thumbs
for the number of slides, since the time you spend on
each slide is what should guide you.
9. 4. Keep Your Power Point Slides Simple
• If you are making a point, be clear and concise on your
slide.
• Eliminate as many words as possible, use graphics as
mentioned above, and, if you are creating a graph or
using a table to show information, simplify them down to
the essential elements that matter.
10. 5. Tell a Story with Your Presentation
• Storytelling has always been an effective way
to convey information and make it more
memorable. So, don’t just give information,
facts, and figures on your slides.
11. 5. Tell a Story with Your Presentation
• Build a story into your presentation, whether a single
scenario that you carry through your presentation or
separate stories (or examples)
• throughout your presentation to emphasize and give
context to specific points. Not only will it be more
memorable if you can tailor your story to the audience, it
will connect more readily.
12. 5. Tell a Story with Your Presentation
• The story isn’t for entertainment, although it should be
interesting.
• The story should be related to the topic. For instance, if
you are presenting a business case about new
equipment,
• Create your story based on the real-life implications and
benefits in a real-world application instead of just
presenting uninteresting facts and figures that your
audience will immediately forget.