Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.
Nächste SlideShare
Deliver with impact
Deliver with impact
Wird geladen in …3
7 von 7

Impact mapping for startups

  1. 1. Lightweight product management with impact mapping It's more important to do the right thing than to do things right. Peter Drucker
  2. 2. I have a BRILLIANT IDEA. How can I turn it into FEATURES? And I want to do it QUICKLY AND EASILY (because I have a LOT of other things to do) Impact mapping builds a backlog in 4 easy steps. Impact map gives an overview of a product on A Startup one screen Guy
  3. 3. The impact map might look like this © 2012 Gojko Adzic
  4. 4. How to build an impact map - Define business goal (“Why”) - Name key personas (“Who”) - Describe desired change in behavior (“How”) - Find features that allow desired changes (“What”) © 2012 Gojko Adzic
  5. 5. Impact map makes your product assumptions visible (and testable) All our products are based on assumptions. Ask yourself: - Does this feature really initiate the desired behavior? - Does this behavior really contribute to our business goal? © 2012 Gojko Adzic
  6. 6. effectcup.com is a service for building impact maps
  7. 7. See real life impact maps: Lunch delivery system – http://goo.gl/KnrqN Automatic installer - http://goo.gl/a09wp Read more about impact maps : Gojko Adzic. Impact mapping - http://impactmapping.org/book.php Effectcup blog - http://blog.effectcup.com/ Or ask questions to us: effectcup@gmail.com , artem.serduyk@gmail.com skype: tyoma2k fb.com/ekartem