This presentation is based on a session that Ed has delivered for the past three years. It is dedicated to the possibility that innovation goes beyond just technological developments. Technology is important, but it is only a small part of innovation. For innovation to be more fully complete we must look at other areas including the internal processes of the organization and most importantly the very language we use. Innovating like this is hard work and not for everyone because it requires deeper thinking than usual. If you believe you can attain this level of thinking, you are invited to listen to this session.
15. Innovating language
Old New
Training Education
Fee/billing/rate Price
Discount Preferred price or promotional price
Client Customer
Option Choice
Change order Change request
Services Results or knowledge or judgment
Staff Team
Efficiency Effectiveness or better efficaciousness
Time capacity Emotional capacity
16. “A big change in the common
opinion about markets and
innovation, I claim, caused the
Industrial Revolution. That is,
ideas or ‘rhetoric’ enriched us.
The cause, in other words,
was language, that most
human of our
accomplishments.”
-Deirdre McCloskey
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