Measures of Dispersion and Variability: Range, QD, AD and SD
Pormotional
1. The uses of this gun may symbolise that this pollution
has been around for many years because this gun is
one of the first Gun = Danger guns being used
Logo – recognition from the audience
Showing the mounting and what happens
when pollution comes
Slogan = text that reinforces the
brand/ company it shows it clear
slogan is at bottom you look at
pictures and find out what it all
about e.g. newspapers, you have
the picture then the text explaining
it at the bottom.
Colour scheme is a bit dusky and
polluted- the sky shows that the sky
was once blue but the pollution is
changing it to grey but there is still
hope because there are patches of
blue where change can happen, colour
links its saying (its dull, gloomy and
the polluted sky show that it is effecting
the building because it’s making it
erode
Symbolised that the gun = shooting
pollution into the air and into the
atmosphere it also link with the slogan/ title
‘Air pollution kills 60,000 people a year
The setting look like it in a
third world country which
links with the slogan by
showing that it is mouldy
and polluted
Camera angle shot –
mid - long shot
because it also
catches the whole
photo
Banner
2. Slogan: the text that reinforces the
company/brand- it also has a well
know saying where everyone can
remember it (don’t drink and drive)
and it is good the way they have
linked it to violence and the picture
because the contact cause violence
placed thee text right underneath
the action so that it is clear to see
and understand what the picture is
saying
Logo – recognition from the
audience , the logo has the
picture of a leaf which's
means nature should be
protected
Banner
The background colour was
made black because black is a
mysterious colour associated
with fear and the unknown
(black holes). It usually has a
negative connotation (blacklist,
black humour, 'black death'). In
heraldry, black is the symbol of
grief.
The colour they used for the cars
is saying that red normally meant
to attract danger and green is
meant to be innocent but it the
other way round it is saying that
green is making trouble on the red
car
The close up shows very little
background, and
concentrates on the face, or
the cars (mise en scène).
Everything else is just a blur in
the background. This shot
magnifies the object and
shows the importance the
cars and the men, plus it
shows it on the expression on
the mans face face.
The spit also shows
how much impact
that has happened