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Blogging and social media
- it will change your business. And your life.
                                                 http://gapingvoid.com




Eirik Solheim
                                                 eirikso.com
eirikso@eirikso.com
Tell a story




http://www.eirikso.com/2007/06/03/so-what-happened/
social media?




  Image credit - Family watching TV: Danielle Sainton
    http://www.flickr.com/photos/dapmapmgmp/
social media?




Image credit - Concert: Pete Ashton
  http://www.flickr.com/photos/peteashton/
Image credit - Concert with cellular: Nick Helderman
  http://www.flickr.com/photos/nickhelderman/
Blogres2007
social




Image credit -People at a bar: Phil Hilfiker
  http://www.flickr.com/people/hi-phi/
Blogres2007
Image credit - Logos: Ludwig Gatzke
  http://flickr.com/people/stabilo-boss/
Traditional
media and
marketing



http://www.eirikso.com/2006/12/22/broadcast-20/
http://www.eirikso.com/2006/12/22/broadcast-20/
http://www.eirikso.com/2006/12/22/broadcast-20/
Traditional
media and
marketing



http://www.eirikso.com/2006/12/22/broadcast-20/
Blog. Definition.
Blog. Definition.


       usability
http://www.eirikso.com/2006/10/09/when-will-a-new-
             technology-break-through/
Blogres2007
Your business
Google is important
When you want
customers in your shop
Blogres2007
When you want to
hire the best people
Blogres2007
Google loves blogs
They are updated
People link
but before blogging will
change your business...
you must change your
communication strategy!
open
   honest
   direct
  personal
    listen
conversation
Blog. Definition.
      open
     honest
     direct
    personal
      listen
  conversation
Blogres2007
Blogres2007
Why?
My own private place for
technology instructions.
“...what to do when your
   media center remote
     stops working...”

         etc...
but other people
found them as well.
The numbers
30 - 50 000 monthly visitors




               Approx. 900 RSS-feed subscribers
The prize




                    Best technology blog 2005, Norway


http://www.eirikso.com/2005/12/06/w00t-this-blog-is-a-winner/
The popular stuff
Everything you would
   ever want to see




http://www.eirikso.com/2005/05/24/everything-you-would-ever-want-to-see/
720 pixels


      576 pixels




http://www.eirikso.com/2005/05/24/everything-you-would-ever-want-to-see/
http://www.eirikso.com/2005/05/24/everything-you-would-ever-want-to-see/
To put it short:
 there are 9,9 million bits in a TV image



http://www.eirikso.com/2005/05/24/everything-you-would-ever-want-to-see/
...meaning:
the total TV images that it is possible to make are:




                       2
                                    9,9 million




http://www.eirikso.com/2005/05/24/everything-you-would-ever-want-to-see/
Blogres2007
Blogres2007
People go crazy
                                          60 000 in four days




 99 comments
 ...the last one in march 2007


                          most of the traffic from flabbergast.nl
http://www.kornnuts.com/everything/
Blogres2007
http://www.eirikso.com/2006/06/22/how-to-make-illustrations-even-if-you-cant-draw/
How to make
illustrations even if you
can’t draw




http://www.eirikso.com/2006/06/22/how-to-make-illustrations-even-if-you-cant-draw/
http://www.eirikso.com/2006/06/22/how-to-make-illustrations-even-if-you-cant-draw/
20 000 in 15 minutes
...site went down


                  most of the traffic from digg.com
Blogres2007
http://www.eirikso.com/2005/12/16/the-video-of-the-seasons-in-norway/
http://www.eirikso.com/2005/12/16/the-video-of-the-seasons-in-norway/
2005
http://www.eirikso.com/2005/12/16/the-video-of-the-seasons-in-norway/
60 000 visitors in 3 days
70 000 views on YouTube
30 000 views on iFilm



  most of the traffic from boingboing.net and digg.com
conclusion
Photographic experiment


Geeky mathematics


           Creative tutorial
Photographic
   mathematics
           tutorial
the real
conclusion
high quality
original content
when you blog links:
high quality original comments




   http://thomashawk.com
when you blog links:
high quality original comments




   http://thomashawk.com
you never know
what will hit the
  front pages
write an english article...




                                             ...just for the traffic
                                             and the google rank

http://www.eirikso.com/2006/10/03/goodbye-network-neutrality-in-norway/
answer all
comments
use images
http://www.eirikso.com/2007/06/05/close/
Use your logs
Blog. Definition.
      open
     honest
     direct
    personal
      listen
  conversation
Eirik Solheim
                                              eirikso.com
eirikso@eirikso.com




                      http://gapingvoid.com

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Blogres2007