Eirik Solheim's presentation at EBU Connect 2007 in Lucerne.

1. Back to the future
What’s so social about new media?
Eirik Solheim
NRK
eirikso@eirikso.com
www.eirikso.com

3. TV-watching:
dramatic
decrease
the TV channels are
simply too bad and
people prefer the internet

4. Age 20-29
20% down

5. some history
in the wall

6. Relevant link:
http://www.eirikso.com/2006/11/28/how-to-be-successful-on-the-internet-roundup/

7. Relevant link:
http://www.eirikso.com/2006/11/28/how-to-be-successful-on-the-internet-roundup/

8. quot;To find something comparable, you have to go
back 500 years to the printing press, the birth
of mass media... ...Technology is shifting power
away from the editors, the publishers, the
establishment, the media elite. Now it's the
people who are taking control.quot;
http://www.wired.com/wired/archive/14.07/murdoch.html

9. http://www.wired.com/wired/archive/14.07/murdoch.html

10. traditional media companies
MTV CNN BBC
http://www.eirikso.com/2006/10/30/the-conversation-society/

11. new media companies
MySpace YouTube Digg
http://www.eirikso.com/2006/10/30/the-conversation-society/

12. YouTube vs. MTV
http://www.eirikso.com/2006/10/30/the-conversation-society/

13. ...anything in
common?

14. people
produce
organize
communicate
control
Relevant link:
http://www.eirikso.com/2006/11/28/how-to-be-successful-on-the-internet-roundup/

15. democratization of production
Relevant links:
http://www.eirikso.com/2006/05/16/the-convergence-that-makes-things-difficult/

16. democratization of distribution
http://www.eirikso.com/2006/12/22/broadcast-20/

17. the information society
the information
superhighway

18. the conversation society
http://www.eirikso.com/2006/10/30/the-conversation-society/

19. the conversation society
http://www.eirikso.com/2005/06/26/legal-threats-and-the-internet/
http://www.eirikso.com/2006/06/16/the-power-of-citizen-journalism/

20. “Content isn't king. Conversation is king.
Content is just something to talk about.”
- Cory Doctorow
http://www.eirikso.com/2006/10/11/content-isnt-king/

21. “social media”

22. social media?
Image credit - Family watching TV: Danielle Sainton
http://www.flickr.com/photos/dapmapmgmp/

23. social media?
Image credit - Concert: Pete Ashton
http://www.flickr.com/photos/peteashton/

24. Image credit - Concert with cellular: Nick Helderman
http://www.flickr.com/photos/nickhelderman/

27. social
Image credit -People at a bar: Phil Hilfiker
http://www.flickr.com/people/hi-phi/

29. Image credit - Logos: Ludwig Gatzke
http://flickr.com/people/stabilo-boss/

30. Image credit: Snowkiting, rider: Bjorn Kaupang
Photo: Marius Arnesen
http://www.happygolucky.no

31. “To do some
facebooksofting”

34. social editors

46. what about owning
the whole bar?

54. social production
and control

55. http://digg.com/

58. d4-42-f3-a4-56-dd-84-99-f2-ba-45-2c-93-f4-82-b1
Note: the code is not the actual one. I don’t
want this presentation to be deleted from
SlideShare because it contains the code.

59. d4-42-f3-a4-56-dd-84-99-f2-ba-45-2c-93-f4-82-b1
it’s a code that
is secret
Note: the code is not the actual one. I don’t
want this presentation to be deleted from
SlideShare because it contains the code.

60. d4-42-f3-a4-56-dd-84-99-f2-ba-45-2c-93-f4-82-b1
it’s a code that
is used to be secret
Note: the code is not the actual one. I don’t
want this presentation to be deleted from
SlideShare because it contains the code.

62. ...in order for Digg to survive, it must
abide by the law.
...we decided to comply and
remove the stories with the code.

63. the community takes
control

65. If we lose, then what
the hell, at least we
died trying.
http://blog.digg.com/?p=74

67. Blendtec

68. http://willitblend.com

70. possibility
not fear eirikso@eirikso.com
www.eirikso.com