Diapositivas presentadas por Janel Wellborn, VP Product & Change Management NISUM TECHNOLOGIES INC, en el eCommerce Day Santiago 2016 en la plenaria "LOS DESAFÍOS DE CONDUCIR EN LA OMNICANALIDAD Y LOS NUEVOS CANALES DEL RETAIL ECOMMERCE TRENDS PITCH ECOMMERCE".
Cómo gerenciar los cambios disruptivos de la multicanalidad en empresas Brick&Mortar: Casos de GAP :: http://www.gap.com/ y Macys :: http://www.macys.com/
Presentación Janel Wellborn - eCommerce Day Santiago 2016
1. LOS DESAFÍOS DE CONDUCIR EN LA OMNICANALIDAD Y LOS NUEVOS
CANALES DEL RETAIL ECOMMERCE TRENDS
Cómo gerenciar los cambios disruptivos de la multicanalidad en
empresas que empiezan como Brick&Mortar: Casos de Gap y
Macy’s
-- Janel Wellborn
2. OMNICHANNEL
Omnichannel isn’t solely about selling across multiple
channels; it’s also about letting the customer do
whatever it is they need to do throughout their shopping
journey no matter what device or platform they’re using.
3.
4.
5. ¿Por qué no estamos todos
haciendo esto... Ahora?
11. Volver a repasar las 5 tácticas para el manejo de la
interrupción y de verdad convertirse en una empresa
omnichannel:
1.Se centran en la meta
2.Los clientes en el centro
3.Organizarse en torno a un objetivo / KPI común
4.Alinear los incentivos
5.Reasignar sus inversiones
Notas del editor
Hello – than you all for having me here today. My goal in the next 15 minutes is to share learnings from 12 years at 2 of the largest retailers, while they were undergoing a transition to “omnichannel”, in the hopes that it will help some of you on your own journeys…
Hello – than you all for having me here today. My goal in the next 15 minutes is to share learnings from 12 years at 2 of the largest retailers, while they were undergoing a transition to “omnichannel”, in the hopes that it will help some of you on your own journeys…
Hello – than you all for having me here today. My goal in the next 15 minutes is to share learnings from 12 years at 2 of the largest retailers, while they were undergoing a transition to “omnichannel”, in the hopes that it will help some of you on your own journeys…
Hello – than you all for having me here today. My goal in the next 15 minutes is to share learnings from 12 years at 2 of the largest retailers, while they were undergoing a transition to “omnichannel”, in the hopes that it will help some of you on your own journeys…
Hello – than you all for having me here today. My goal in the next 15 minutes is to share learnings from 12 years at 2 of the largest retailers, while they were undergoing a transition to “omnichannel”, in the hopes that it will help some of you on your own journeys…
Hello – than you all for having me here today. My goal in the next 15 minutes is to share learnings from 12 years at 2 of the largest retailers, while they were undergoing a transition to “omnichannel”, in the hopes that it will help some of you on your own journeys…
Hello – than you all for having me here today. My goal in the next 15 minutes is to share learnings from 12 years at 2 of the largest retailers, while they were undergoing a transition to “omnichannel”, in the hopes that it will help some of you on your own journeys…
Hello – than you all for having me here today. My goal in the next 15 minutes is to share learnings from 12 years at 2 of the largest retailers, while they were undergoing a transition to “omnichannel”, in the hopes that it will help some of you on your own journeys…
Hello – than you all for having me here today. My goal in the next 15 minutes is to share learnings from 12 years at 2 of the largest retailers, while they were undergoing a transition to “omnichannel”, in the hopes that it will help some of you on your own journeys…
Hello – than you all for having me here today. My goal in the next 15 minutes is to share learnings from 12 years at 2 of the largest retailers, while they were undergoing a transition to “omnichannel”, in the hopes that it will help some of you on your own journeys…
Hello – than you all for having me here today. My goal in the next 15 minutes is to share learnings from 12 years at 2 of the largest retailers, while they were undergoing a transition to “omnichannel”, in the hopes that it will help some of you on your own journeys…