Diapositivas presentadas por Federico Naides, Gerente Logística Dafiti, en el eFashion Day Buenos Aires 2017.

1. e-Commerce Logistics and its
Value Proposition
e-Fashion Day
Buenos Aires, October 5th 2017

2. Kickoff Question
Is Logistics a Competitive Advantage for an e-Fashion Business?

3. Federico Naides
Operations Manager Dafiti
33 years old
Industrial Engineer
Córdoba
FMCG Background
1.5 years in Dafiti
Personal and Professional Background

4. …thinking about the Strategy…
Goal and Value Proposition
Goal: Bring at
lowest cost posible,
better service
offering and
improved service
level to customers
and other internal
clients
Velocity
Price
Value
Added
Velocity
• Warehouse
Inbound Time
• Warehouse
Outbound Time
• Time for Delivery
• Time for Return
Price
• Warehouse Fixed
Costs
• Warehouse
Productivity
• Specialized
carriers per
geography
• Economies of
scale
Value Added
• Warehouse state
of the art
packaging
• Shpping menues:
home delivery,
branches, express
delivery and e-
lockers
• Tracking systems
Technology

5. The Case of Argentina
VelocityValueAddedPrice
Warehouse Delivery
Warehouse Inbound Time
Dock to stock: 36 hours
B2B system – Barcodes – Custom Made WMS
Warehouse Outbound Time
Order to Ship: 24-48 hours
Custom Made Hand Held Fulfillment: Wave Picking
Standardization of Receptions
Quality Check
Pre-Receiving Process: Lean Tools / Inbound as a Production Line
Targeted Packaging
Packaging per product: bag / box – high end – fragiles
Marketing Activations / CoMarketing
Rental Costs
“Less variable of all costs”
Price per sqm - % Occupation – Productivity – Expansion
Productivity in the different processes
“What gets measured, gets managed”
Team Motivation / Incentives / Lean Tools / Technology
Time for Delivery
“Fastest alternative in the market”
AMBA: 1 to 2 days / KC1: 2 to 4 days / KC2: 3 to 5 days
Time for Return
“Important attribute for e-fashion – Need to replicate delivery UX”
New players / New policies
Shipping and Returns Menu
Standard and Express Shpping for delivery
More than 200 branches for delivery and returns
“Boutique” Services
Tracking Systems
Real Time Tracking: own TMS system
Collaborative Delivery Network
“Own national transportation structure needs scale”
Collaboration between different players
Variety
Price-Volume Strategy
Different carriers per geography

6. Closing Question
Is Logistics a Competitive Advantage for an e-Fashion Business?

7. Federico.Naides@dafiti.com.ar
www.dafiti.com.ar
Cel:1537818296