1. Brendah Mwirichia
CEO, Peak & Dale Solutions Limited
www.peakanddale.com
www.linkedin.com/in/brendah/
Speaker’s Photo

2. DIGITAL COMMERCE PILLARS
IV: MARKETING & COMMERCIAL

3. Brendah Mwirichia is an experienced and highly trained IT practitioner with over
16 years in the media industry. A cutting-edge strategic brand builder, techpreneur
and digital guru.
She’s a wife and a mother of 4 who loves dancing and shooting pool.
Web Development
Software Development
Digital Marketing
Brand Strategy
With over 16 years experience in:
Education
Stanford Seed Transformation Program
Stanford University Graduate
School of Business
BSc in Computer Studies
University of Sunderland
BSc in Mathematics (Operations Research)
University of Nairobi
Higher National Diploma
Institute for the Management of Information
Systems - UK
Brand Growth
Influencer Management
Media Planning
Public Relations
Who is Brendah?

4. Who is Peak & Dale?
We began in 2009 as a tech agency and
organically morphed into a full-fledged
integrated, technology, marketing, and
communication experience outfit based in
Nairobi, Kenya.
We specialize in understanding and giving due
consideration to the role of the brand, regardless
of the medium of execution.
Our expertise is at your disposal across the full
range of brand development, marketing and
touch-points/channels with new media and
digital tools to help you leverage and drive
deep, meaningful relationships between your
brand and your customers (brand love).
OUR INTENT AND PURPOSE IS TO CONNECT YOU WITH YOUR AUDIENCE THROUGH
A UNIQUE BLEND OF CREATIVITY AND BUSINESS STRATEGY.
Strategy
Brand Strategy
Communication
Marketing
Influencer Marketing
Content Marketing
Digital & Tech
Domain Registration
Web Hosting
Web design & Development
Website Maintenance
& Tech Support
Software, Web and Mobile Apps
Digital Marketing
Social Media Management
Search Engine Optimization
E-Commerce
Pay Per Click (PPC)
Digital Marketing Training
Communication
Content Development
Marketing Collateral
Media Planning
Campaigns
(Thematic/Tactical)
Public Relations & Events
Photography &
Videography

5. Our Affiliations
15 years
in the
industry
Deployment Partner
Accredited
Industry-wide
Portfolio
Award Winning
Web Hosting
Company
E-commerce
Agency of The
Year
Wordpress
Experts
2022 Best Digital
Marketing Solutions
Provider
Accredited
Corporate Member
Corporate Member
Accredited

6. Introduction
e-Commerce companies that succeeded in 2023 appreciated the
value of targeted advertising across various platforms, while
maintaining a consistent social media presence and analyzing
data to refine their strategies for long-term growth and success.
Additionally, they engaged in thorough keyword research,
optimization of their websites for search engines, and creating
valuable content.
Digital Commerce Pillars: IV Marketing & Commercial

7. Search Engine Optimization
Website speed
On-page optimization
Off-page optimization
Optimizing for mobile
Backlinking
Evergreen Content
Partnerships
Digital Commerce Pillars: IV Marketing & Commercial

8. Search Engine Marketing
Google PPC Ads
Ad Auctioning
Effective Bidding
Click-Through-Rate
Budget Optimization
Targeting & Retargeting
Conversion Tracking
Digital Commerce Pillars: IV Marketing & Commercial

9. Advertising Strategies
Influencer Marketing
Targeted Advertising
Content Marketing
Email Marketing
Affiliate Marketing
Seasonal & Tactical
Campaigns
Digital Commerce Pillars: IV Marketing & Commercial

10. Social Media Management (1/2)
Understanding a business’ unique goals, and drilling down to the
needs allows the selection of a digital marketing mix that
maximizes ROI.
Digital Commerce Pillars: IV Marketing & Commercial

11. Social Media Management (2/2)
57.5
81.0
Online
community
Brand
Loyalty/Affinity
News Articles
& Trends
Brand
Engagement
91.3
Search
‘How to…’
Brand
Awareness
(%) of internet users
that have used each
platform over the
past month (Jan 23’)
Purpose
Intent
34.0
Thought
Leadership
Professional
Networking &
Endorsements
70.2
Building
Relationships
Brand
Love
67.9
DIY,
Inspirational,
Short Clips
Brand
Awareness &
Engagement
Source: Data Reportal, Kenya: 2023
Aligning business’s needs with purpose and intent of social networks.

12. Future of eCommerce Marketing in
Africa
2023 & Beyond
Omni Channel (On & Offline)
Mobile Optimized Shopping
Excellent Customer Experience Sustainability
Cyber Security
Social Commerce
Re-Commerce
Whatsapp
Artificial Intelligence and Augmented
reality
Video

13. Conclusion
Deploying the right marketing strategies and leveraging effective analysis
and insights is not just important—it's essential for success.
Ecommerce businesses that invest in well-targeted advertising, constantly
analyze performance data, and gain actionable insights can not only attract
and retain customers but also adapt to evolving market trends and customer
preferences.
In an ever-changing digital landscape, the ability to refine and optimize
marketing efforts based on real-time data is the key to achieving sustainable
growth, maximizing ROI, and staying ahead of the competition in the
dynamic ecommerce industry.
Digital Commerce Pillars - Marketing & Commercial

14. THANK YOU
CONTACTS
5th Floor, Mitsumi Business Park, Muthithi Road,
Westlands, Nairobi, Kenya
Telephone: (+254) 0722 216522, (+254) 0732 216522
info@peakanddale.com | www.peakanddale.com