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Le metier de Community Manager et leurs outils

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Conference strategies digitales "Le métier de community manager et leurs outils" Jérôme Deiss

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Le metier de Community Manager et leurs outils

  1. 1. Jérôme DEISS @E_influenceur Le métier & les outils du community managementlundi 4 juin 2012
  2. 2. Le métier de community manager Plus qu’une compétence un métier...où un métier qui deviendra une compétence ?lundi 4 juin 2012
  3. 3. Les activités du community manager Le métier Wording : Animateur de communauté web, Médiateur de conversations interactives, Gestionnaire de communautés, Manager de communautés, Responsable de réseaux sociaux, Animateur de réseaux sociaux Adapter vous à votre communauté Evolutions, usages nouveaux usages Community Manager Charte éditoriale Archivage et améliorations L’aspect marketing du métier ou parle moi de KPI (indicateurs clés de performance) http://www.metiers.internet.gouv.fr/lundi 4 juin 2012Les 5 activités sont extraites du site les métiers de l’Internet. L’activité n°4 est peut être àmettre en «guillemets» Le reste correspond effectivement au quotidien du communitymanager.
  4. 4. Les activités du community manager Le métier Wording : Animateur de communauté web, Médiateur de conversations interactives, Gestionnaire de communautés, Manager de communautés, Responsable de réseaux sociaux, Animateur de réseaux sociaux L’aspect marketing du métier ou parle moi de KPI (indicateurs clés de performance) http://www.metiers.internet.gouv.fr/lundi 4 juin 2012Ceux sont des exemples d’indicateurs, ils sont à définir suivant vos objectifs quanti/quali
  5. 5. Animer une communauté Activité Wording : Publier, Contenu, Ecouter, Répondre Quelle fréquence ? Adapter son contenu ? Faut-il répondre ? Quelle réponse ?lundi 4 juin 2012
  6. 6. Animer une communauté Activité Quelle fréquence de publication ? Le nombre de publication sur votre page fans est un critère à ne pas négliger. Il doit être modéré au risque de voir vos fans quitter votre communauté http://dkoop.be/wp-content/uploads/2011/05/like-jaime-page-facebook.pnglundi 4 juin 2012Un autre exemple sur Twitter : Les principales raisons pour lesquelles on se désabonne de vous sur Twitter(et comment léviter)
  7. 7. Animer une communauté Animer Adapter son contenu ! Mode push +contenu exclusiflundi 4 juin 2012Il faut essayer (lorsque cela est possible) «d’attaquer» sous des angles différents la mêmeinformation.
  8. 8. L’avenir du community manager Animer Des qualités rédactionnelles de plus en plus indispensables Une curiosité et une attention à toute épreuve Une passion de l’humain … sans limites ! Une rigueur et une organisation « allemandes » http://fr.mashable.com/2011/12/07/comment-evoluera-le- metier-de-community-manager-en-2012/lundi 4 juin 2012
  9. 9. Les outils du community manager Plus que des outils... un véritable couteau suisse ?lundi 4 juin 2012
  10. 10. La bases de travail Base A partir d’un blog / site Web Les flux RSS Points d’information sociales Le compte Twitter Le profil LinkedIn Le compte Flickrlundi 4 juin 2012Pour commencer une veille «simple» pas besoin d’outils. Il suffit d’utiliser les «pointsd’information sociales» qui sont mis à disposition sur le site ou le blog. Il n’y a pas de recettemiracle, c’est à vous de choisir la bonne méthodologie d’abonnement.
  11. 11. La bases de travail Base Des médias et réseaux sociauxlundi 4 juin 2012Les statistiques ne sont pas réservés aux administrateurs, certaines sont accessibles en mode«public» c’est le cas de Facebook, Youtube...
  12. 12. La bases de travail Base Des médias et réseaux sociauxlundi 4 juin 2012C’est exemple illustre la nouvelle fonctionnalité de Twitter : Twitter Analytics (en cours dedéploiement pour les comptes officiels»
  13. 13. La veille généraliste Veille généraliste Alerteslundi 4 juin 2012
  14. 14. Le real time search Temps réel La recherche 360° http://topsy.com/lundi 4 juin 2012
  15. 15. La veille spécifique Veille Facebook généraliste Veille HyperAlerts vous permettra de recevoir par mail l’ensemble des posts et commentaires d’une page Fans même si vous n’êtes pas administrateur de la page. http://www.hyperalerts.no/lundi 4 juin 2012
  16. 16. La veille spécifique Veille Facebook généraliste Momentus permet daccéder à des statistiques d’une page fans sans être Veille administrateur de la page https://momentusmedia.com/publisher/index.php/momentus/grade?lundi 4 juin 2012
  17. 17. La veille spécifique Veille Twitter A partir d’un Hashtag / veille sémantique http://www.hashtracking.com/ http://tweetreach.com/lundi 4 juin 2012
  18. 18. L’artillerie lourde Dashboardlundi 4 juin 2012Vue d’un dashboard de veille et d’E-réputation
  19. 19. SEO Valoriser le contenu La curation au secours des marques Scoop.it est un outil de curation, il permet de mettre en valeur votre contenu, il a en outre un fort pouvoir d’indexation dans les moteurs de recherche. http://www.scoop.it/lundi 4 juin 2012
  20. 20. SEO Valoriser le contenu La curation au secours des marques + Pinterest est un outil de curation dédié aux médias photos et vidéos. Pinerly est un outil transverse à Pinterest il permet de mettre en place un tracking sur vos photos et vidéos mais aussi de rediriger les visiteurs de votre pinboard vers votre site marque. http://pinterest.com http://www.pinerly.comlundi 4 juin 2012
  21. 21. Pour en savoir + http://gregorypouy.blogs.com/marketing/2012/04/les-outils- vraiment-utiles-aux-community-managers-.htmllundi 4 juin 2012

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