1. The FrenchFood and CosmeticOrganicMarket Izmir, June 17th Nicolas BERTRAND, Organics cluster, bertrand@peacritt.fr

3. Goal : Fostering the competitiveness in the Rhône-Alpes Organic sector (food, cosmetic, textile and Household product)

6. 20% of growth

7. Organics agriculture represents 5,1 % total surface (3% in France)

8. 23% of the national production of organic fruit (1st)

9. 43% of the national production of organic aromatic, medicinal and perfume plants (1st)

10. 20% of the national production of milk goat (1st)

11. 20% of the national production of honey (1st)**Source: Agence Bio , 2009

13. 17% of organic national processing companies

14.  +30 % between 2007 – 2009

15. 308 organic retailers (2000 in France)

16.  +5 % between 2007 – 2009 (29% for France)

17. 45 companies and laboratories working in the organic cosmetic field* **source : Bioconvergence Rhône-Alpes, 2009 -www.bioconvergence.asso.fr **Source: Cosmebio 2009 – www.cosmebio.org

19. GDP 2009 : $ 2,600 trillion (Rank 5)

20. GDP per Capita 2009 : 42,000 millions (Rank 15)

22. ORGANIC FOOD MARKET

24. Turn over of the organic food : 3,4 billion € in 2009 , +10,8% vs 2009 and 2% market share (second market in Europe after Germany)

25. +25% en 2008

26. +19% en 2009

27. +10% en 2010

28. 2012 forecast : 3,7 billion €Source : French organic agency, 2010 and Xerfi

29. The french customerisat the 7th position in Europe Sources : Agence Bio d’après AND-International, FIBL/IFOAM, Green Marketing et Université d’Aberystwyth - 2009

30. Conventional supermarket are leading the market

31. Specialisedorganicretailmarket

33. 25 % of the consumer would like to increase their spending

34. 71 % planned to maintain their level of consumption

35. 46% of the French buy organic product once a month

36. The consumption is mostly limited by

37. Prices

38. Availability

39. Short rangeSource : Baromètreagence bio, 2009

40. Good perspective for the market

42. 30% : citrus fruits, soya, fish, mediteranean vegetables…

43. 40% are product for which France doesn’t produce enough quantities (Cereals, Pig, fruits and vegetables…).Source : Agence bio, 2010

44. ORGANIC COSMETIC MARKET

46. First market in Europe for Organic cosmetic

48. Distribution Source Cosmébio, July 2010

50. 9 women on 10 declare to be attracted by the organic cosmetic after test

53. Market share of specialized organic retail may decrease

54. Customer ask more and more for local (82% of the organic consumer) and coherent product (Fair trade…)

55. Organic is “Mainstream” but must keep customer trust

57. Offer innovative and authentic product

59. Provide coherent product : fair trade, environmentally friendly packaging, gluten free…

60. Provide cheap product for private label

62. The market goes mainstream and companies have to stand out from the other product