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NPCS Newsletter 0212
www.niir.org
Projects Covered in this Issue
• Curcumin (Turmeric)- The Indian Solid Gold
• Stevia Extract: Stevioside
• Cut Rose Flower (Floriculture)
• Ciprofloxacin Hcl –Cipro
• Rice Bran Oil
• Banana Powder
• Instant Tea (Without Premix Of Milk & Sugar)
• Electric Energy Meter
• Sanitary Napkins
• Activated Carbon From Coconut Shell
• Distribution Transformer
• Rice Flake (Poha)
• Potassium Iodate
• Concrete Block & Ready Mix Concrete
• Modified Potato Starch
• Iodised Salt Free Flowing From Sea Water
• Lpg Bottling Plant
• Artificial Sand From Stones And Waste Metals
• Cbse Primary School
• Cancer Hospital (50 Bedded)
• Maize Processing (Maize Starch, Liquid Glucose, Gluten, Dextrose)
• Beer Plant
• Cold Chain
www.niir.org
Curcumin (Turmeric)-
The Indian solid gold
India is one of the leading producers and exporters of Turmeric. In traditional Asian medicine,
turmeric is used to treat various conditions. These value-added products enjoy excellent demand
in the developed economies where they are used as food ingredients to enhance value and
aroma of many foods. Importantly, they are standardized products, hygienic and of consistent
quality, also used in addition to a variety of pharmaceutical formulations. Spice Oleoresins are
essentially the concentrated liquid form obtained from spices. Oleoresins are popularly used for
food flavouring in the food processing industry. The demand for these derivatives is on the rise in
the global market and India too is cashing on this booming market. Among the export of different
spices, maximum share was from chilli (40%) followed by turmeric (11%) during 2009-2010.
However, in terms of value, mint products and spice oil & oleoresins contributed 44% of the total
export earnings. Global production is estimated around 11 -11.5 lakh tonnes. India contributes
about 78 per cent of the world production and 60 per cent to the total trade. The increasing
demand for natural products is in the pharmaceutical industry also.
There was an annual demand growth rate of five to 6% for all spices oleoresins in the world
which was expected to increase further as they were becoming popular amongst the consumers
the world over. It makes Curcumin one the major product to invest. Since the benefits and
demand of Curcumin are immense it has an excellent market potential.
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STEVIA Extract: Stevioside
Stevia is poised for major growth in the Indian cash crop market as
domestic and export demand pick up. Stevia production is likely to
leap by as much as 300% over the next three years, according to Dr N
Barathi, director of Grow more Biotech and Member of the 10th
Planning Commission (Sub Group on Hi Tech Horticulture). Worldwide,
80,000 acres are covered under Stevia cultivation, of which China has a
major chunk of 75%. In the last three years, the Indian farmers have
also started taking up Stevia cultivation following the large demand for
diabetic market here. Indian climate condition is most viable for the
Stevia cultivation, which requires temperature of 15 25 degree Celsius.
The country’s total annual production is nearly 600 tonnes.
Since the applications and demand of Stevia is immense therefore the
potential of the product is excellent. It is one of the imperative fields
to endeavour.
www.niir.org
CUT ROSE FLOWER (FLORICULTURE)
Commercial floriculture however is of recent origin. A constituent increase in demand for cut and potted
flowers has made floriculture as one of the important commercial trades in Indian agriculture. Emphasis has
been shifting from traditional flowers to cut flowers for export purposes. India is a leading grower of roses.
Karnataka continues to be the leader, accounting forever 50 % of the natural rose production. Bangalore has
around 35 floriculture units producing roses. Floriculture has an annual growth potential of 25 to 30 %. Of late,
large scale commercial companies have started joint ventures with foreign companies to invest in the
floriculture sector. The government has invited foreign investment in floriculture, particularly in the areas of
refrigerated storage and transportation facilities essential to ensure that flowers do not perish to transit. Of
course, the flower exporters want an increase in airfreight subsidy and lower rates for electricity. Floriculture is
capable of attracting/retaining a large number of progressive rural populations on in farming. India's share of
the global floriculture market is around $60 million, which is only 0.3 percent.
The Rs.3000 million floriculture industry of India has 60 units across the country. India's floriculture industry is
of recent origin. Currently around 210 hectares are under floriculture cultivation, with a capacity to
produce around 300 million stems of flowers. Indian flowers can match the best in the world. Of course the
performance of the floriculture sector has been better in recent years. Exports rose from Rs 810 million in
1997-98 to Rs 1326 million in 2000-01. India's exports of floriculture products is valued at Rs.1140 lakhs mostly
directed to Middle East, USA & U.K. Presently, the cultivation of modern cut flowers is limited.
A whole new crop of entrepreneurs and a host of big business houses are determined to find a fortune in
flowers and are swarming like bees to the honey pot called the global market in floriculture. As the demands of
cut rose floriculture is splendid in future, it is one of the imperative fields to endeavour.
www.niir.org
Ciprofloxacin HCl –Cipro
India accounts for less than two per cent of the world market for
pharmaceuticals, with an estimated market value of US$10.4 billion in 2007
at consumer prices, or around US$9 per capita.
Espicom's market projections put the market at US$15.6 billion by 2012 by
assuming a modest but sustainable market growth of around 8.4% per year.
However, McKinsey has predicted that just the Indian domestic market alone
is expected to grow from US$6.3 billion in 2005 to about US$20 billion by
2015.
The Indian pharmaceutical industry is the fourth largest in the world in terms
of volume of output and thirteenth in domestic demand. However, the Indian
industry, valued at USD 17 bn in represented just over 1% of the global
pharmaceutical industry (USD 1700 bn) in value terms. The domestic market
is estimated at Rs 680 bn.
The demand of Ciprofloxacin in the market is immense and therefore its
market position is splendid. Hence it is an excellent field to venture.
www.niir.org
Rice Bran Oil
India produces about 80 million tonnes of paddy annually. This can yield about 5
million tonnes of rice bran and to the extent of 8 lakhs tonnes of rice bran oil. Rice
bran oil alone has the potentiality of wiping out a large part of the deficit oil in the
country. India is the second largest producer of rice in the world next to China, having
potential to produce about 12 lakh tonnes of Rice Bran Oil per annum. Currently the
industry is processing about 35 lakh tonnes of Rice Bran Producing about 6.0 lakh
tonnes of Refined Rice Bran Oil per annum, out of which 5.5 lakh tonnes is edible
grade and the balance 0.5 lakh is of non edible grade. Edible oil is an item of mass
consumption and any rise in its price is mass politically sensitive. Since imports of oil
seeds is considered to hit the interest of the farmers, the government has to import
the finished product of the industry that is edible oil, in order to bridge the gap
between demand and supply. It has made a remarkable development and at present
2,50,000 tons or one quarter of the yearly output of rice bran in this country are
turned into nearly 50,000 tons of rice bran oil a year by some 70 plants scattered
throughout the country. Rice bran oil industry is contributing to economization of
foreign exchange amounting to about Rs. 20 million every year.
Since the applications and demand of rice bran oil is immense therefore the potential
of the product is excellent. It is one of the imperative fields to endeavor.
www.niir.org
Banana Powder
India is the fruit and vegetable basket of the world. India produces
54% of world’s mango, 23% banana, 24% cashew nuts, 36% green peas
and 10% onion production. India is the largest producer of banana in
the world. Maharashtra accounts for 25% of banana production in
India, followed by Tamil Nadu (20%), Gujarat (15%), Karnataka (10%)
and Andhra Pradesh (10%). The major banana producing states of India
are Tamilnadu, Maharashtra, Karnataka, Gujarat, Andhra Pradesh,
Assam and Madhya Pradesh. In India, Banana is available all through
the year all over the country. If it is converted into powder or other
form with the help of technology, then not only a massive wastage of
this fruit could prevented but more demand for the fruit could also be
generated, because demand for individual products can be increased if
they are offered before or after the season.
www.niir.org
INSTANT TEA
(Without Premix of Milk & Sugar)
The term “instant tea” is key to the successful marketing of the product. India
produces almost 30% of the world’s tea it exports less than 20% of the world’s supply.
To stimulate the industry, the government allowed a higher investment allowance
(40%) for the tea industry enabling tea companies to invest in rejuvenation and
replanting of tea bushes and undertaking developmental programs under schemes
approved by the Tea Board of India. The traditional leading per capita tea consuming
regions, like Asia, remain less likely to drink instant, so the product is oriented to
export globalization. The U.S. alone receives approximately 70% of India’s exported
instant, with the remaining 30% going to 22 other nations. Darjeeling and Assam
account for 75% of tea output, leaving about 25% to southern states. India consumes
about 80% of the total output. Auctions account for some 60% of tea sales and despite
problems, it is envisaged that this share will be maintained.
Exports of tea from India rose from 178.8 million kg in 2007 to 196 million kg in 2008,
registering a growth of about 10%. In value terms, the growth was more impressive at
22% valued at Rs 22.8 billion during the period. Tea exports from India had touched
203 million kg in 2006.
Therefore the scope for this product is very bright. An entrepreneur venturing into this
project will find it very lucrative.
www.niir.org
ELECTRIC ENERGY METER
India is also rapidly becoming a big exporter of energy meters with changing
technology in its products. According to an international study, the total market for
energy meters in the world is a round 40 million pieces with India’s share at 5.2 million
(13%). Every house, small factory, business establishment, shops, offices etc. need at
least one energy meter to register power consumption. Energy meters are a typical
instrument to measure the amount of electricity or energy consumed by a user. It has
been traditionally present in the market with the dominant types being the
electromagnetic and static ones. However the market is steadily moving towards a
newer generation meters which include smart and digital meters. Increasing
government support in the sector as regards to the electrification activities is driving
the market. In 2010, market penetration of advanced meters reached 8.7 percent in
the U.S. compared with 4.7 percent in 2008. This same survey shows that seven states
have achieved more than 15 percent market penetration: Arizona, Oregon, Idaho,
Pennsylvania, Wisconsin, California and Missouri.
Since there is a huge demand for electric energy meter in market therefore the
entrepreneur venturing in this field expects an enormous success.
www.niir.org
SANITARY NAPKINS
Today, the global market for absorbent hygiene products is over US$ 50
billion (including wipes). The evolution of hygiene products in Europe and
the North America has taken 4 to 5 generations. Feminine care was
introduced over 100 years ago. Baby diapers were invented 60 years ago.
Adult incontinence products appeared 30 years ago. The total market size
of sanitary napkins is estimated at over two and half billion pieces in
2006-07 with a value at about Rs 4.7 bn. While the urban market has been
growing at 20%, the rural market is growing at 7%. Overall, segment is
annually growing at an average of over 9% for quite some time and is
estimated to cross Rs 5.9 billion at the end of 2009-10. The market
demand of sanitary napkin in 2011-12 is estimated Rs.7.91 billion. A
growth rate of over 18% to 20% is expected in India for the sanitary
napkins market, which holds a huge potential and excellent profit margin
for the manufacturers.
Therefore the demand of sanitary napkin in the market is enormous and
therefore its market position is splendid. Hence it is an excellent field to
venture.
www.niir.org
ACTIVATED CARBON
FROM COCONUT SHELL
In India activated carbon industry is of recent origin. There were only
one or two manufacturing units in early fifties which have now
increased to 50 or even more. But now activated carbon industry is
widely spreaded in different parts of the country. Most of the units are
in small scale sector. However, based upon the enquiries there are
more than 50 units manufacturing activated carbon for selling. They
are located in different parts of the country. Most of these units have
capacity of more than 100 tonnes. Quite a few units have installed
capacity of more than 1,000 tonnes also. Only 10-12 units cater to the
national market, all other units cater by and large to local or regional
market. It is learnt that the total installed capacity of present available
was about 75,000 tonnes and production was around 65,000 to 70,000
tonnes which includes purified and regenerated carbon too.
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DISTRIBUTION TRANSFORMER
India’s Power and Distribution Transformers Market to Grow Exponentially by 2012
Realizing the importance of private participation in the power sector, India is
strengthening its policies to encourage private investments. The country’s Electricity
Act of 2003 caused the compulsory unbundling of the state electricity boards to
improve their operational efficiencies, thus creating new market demand for better
transmission equipment. As a result the Indian power and distribution transformers
market is growing rapidly, according to a recent study by Frost & Sullivan, a global
growth consulting company. The Frost & Sullivan studies found that revenues in this
industry totaled US$1.04 billion in 2005 and are likely to reach $5.31 billion in 2012.
Government's emphasis on the transmission and distribution sector reforms and
investments are showing signs of fruition, thus creating a phenomenal growth
opportunity for the Indian transformer market. "Due to rapid economic development
and government's target of ‘power for all by 2012,' the Indian power sector will need
to replicate what has been achieved during the last 50 years in the next 10 years."
During the period, consumption of electrical equipment is estimated to increase from
over USD 28 billion now to USD 363 billion, growing at a CAGR of about 30%.
The demand of Transformers in the market is immense and therefore its market
position is splendid. Hence it is an excellent field to venture.
www.niir.org
RICE FLAKE (POHA)
A typical, average middle class Indian family did not have a standard breakfast
on a regular basis like its Western counterpart. Those who did have breakfast
consumed milk, snacks, bread, butter, jam or local food preparations like dalia
idlies, parathas and the like as convenient. As a result of the organized efforts
of domestic and global players, the breakfast items have come now to include
cereals, energy bars, fresh dairy products and fruit juices. Because of these
forays, the breakfast cereal category almost doubled between 2003 and 2006.
Estimated at a modest Rs 2.5 billion, the market includes cornflakes, muesli,
pancakes, oatmeal and porridge. It is growing fast not only because of macro
factors, such as acceptance of packaged food and rising household incomes
but also because companies have become innovative. The market is
estimated to be growing annually up to 30%, and with modern retail
providing new recipes of the contemporary products, Indian and Western, a
strong wave of growth is anticipated.
The demand of Rice flake in the market is immense and therefore its market
position is splendid. Hence it is an excellent field to venture.
www.niir.org
CONCRETE BLOCK & READY MIX
CONCRETE
India is the second largest producer of cement in the world after China. It is followed by Japan
and the USA. The overall turnover of the industry is placed at Rs 600 bn. India accounts for a
share of about 6% against China's 37% and the USA's 5% of global production. India is the second
largest producer of cement in the world after China. It is followed by Japan and the USA. The
overall turnover of the industry is placed at Rs 600 bn. India accounts for a share of about 6%
against China's 37% and the USA's 5% of global production.
Cement and ready mix concrete demand is dependent on the level of construction activities.
Construction activities are in turn closely related to a number of macroeconomic factors such as
consumer spending, population growth, manufacturing sector growth, inflation rates, and
government spending etc. The construction industry is the second largest industry in India after
agriculture. It accounts for about 11% of India’s GDP. Construction constitutes 40% to 50% of
India's capital expenditure on projects in various sectors such as highways, roads, railways,
energy, airports, irrigation etc. The growth of RMC (Ready Mix concrete) in India has in the past
been predominantly driven by demand from the metro cities.
International scenario
The world market for Ready Mix Concrete is projected to reach $105.2 billion by the year 2015.
This is primarily driven by rapid growth in infrastructure, residential sectors, and non residential
sectors in various parts of the world. Further, the rapidly growing demand for the ready mix
concrete in urban areas will also contribute to the market growth.
The demand of concrete block & ready mix concrete in the market is immense and therefore its
market position is splendid. Hence it is an excellent field to venture.
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POTASSIUM IODATE
Potassium Iodate is one of the important chemical having various industrial and commercial uses.
The major application of Potassium Iodate is for iodized salt manufacturing and others as feed
additive. Now a day the Govt. of India has an act to iodize all the salt which directly used for
human consumption. That's why its demand has been increased to multi fold in India and even
other countries of the world. The export of the Potassium Iodate is very negligible. Besides the
above uses it is also used as maturing agent in bread manufacturing. So its demand is also high
due to around 1500 numbers bread manufacturing unit located all over India both in organized
and unorganized sector. There are about 26 manufacturing units producing Potassium Iodate to
cater the need of skyrocketing demand, which is likely to be multifold in the Coming future.
Potassium Iodide finds its uses in Iodized salt sector to such a large extent that its demand is too
high in manufacturing units located all over India both in organized and unorganized sector. The
global crude iodine market is about 31,000MT and about 70% of crude iodine is traded
internationally. The four largest direct export flows are from Chile to the USA, Europe (through
Belgium), China and India. China and India are the main destination markets for iodine exported
from Turkmenistan, Azerbaijan, Indonesia, Iran, China, and Russia.
The demand of the product in the market is immense and therefore its market position is
splendid. Hence it is an excellent field to venture.
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MODIFIED POTATO STARCH
Starch, one of the most present biomaterials has witnessed significant
developments over the years. After witnessing a temporary dip in growth in
the year 2008 and 2009, the world market for starch, by consumption is
expected to recover and register healthy growth to reach 80 million metric
ton by 2015. The Global starch market is likely to get respite from
deceleration in its market growth, with growth poised to receive a new lease
of life in the next few years, thanks to the growing consumption of liquid
starches and modified starches. The modified starch market is projected to be
the fastest growing segment over the period 2007-2015. The US represents
the largest geographic market for starch, having accounted for a share of
about 51% in the total volume of starch consumed in 2009. Given the
country's large per capita income, the demand for starch in the US has been
steadily on the rise. Asia Pacific represents the fastest growing market over
the period 2007-2015. Growing employment opportunities, and subsequent
increase in per capita income over the last few years, particularly in China and
India, have been driving the growing demand for starch in the region.
The demand of the product in the market is immense and therefore its market
position is splendid. Hence it is an excellent field to venture.
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IODISED SALT FREE FLOWING
FROM SEA WATER
India is well endowed with saline water due to long coastal lines on 3
sides of the country. It is estimated that 93 per cent households
consumed iodized salt in China, 48 per cent in Myanmar while
neighboring Bangladesh and Nepal fared much better at 70 and 63 per
cent respectively. Iodine deficiency is a problem of public health
importance in India with no State or Union Territory totally free from
it. Of the 312 districts surveyed by the Ministry of Health and Family
Welfare, 254 were found to be endemic for iodine deficiency. Tata
Chemicals entered in salt manufacturing. Both the salt works are
spreader over, 5000 acres of area each. Government of India also got
involved in salt manufacturing through public sector unit Hindustan
Salts Ltd. Today out of the total salt produced 28.91 percent is
produced by large salt works while 76.07 by salt farms.
The demand of the product in the market is immense and therefore its
market position is splendid. Hence it is an excellent field to venture.
www.niir.org
LPG BOTTLING PLANT
The LPG industry is already experiencing a boom with more depots springing
up, which will make supply of LPG to the filling plants easier. LPG was
introduced as a domestic fuel in the 1960s. The three sources of supplies
were refineries, fractionation of associated gas from oil fields and imports. As
of early 2000s, about half of domestic LPG production is based on crude oil
and the other half comes from natural gas. The imports constitute more than
20% of the supplies. There are efforts to increase import capacity of ports.
The demand for LPG has grown from less than 200,000 tons in 1970-71. The
average growth rate in demand has been around 12% annually. There are
around 40 million LPG customers. Some 15 million have been on the waiting
list (only in urban areas). LPG consumption by industry is split as follows: 89%
domestic, 1% refinery, 1% transport, 8% industry and 1% agriculture. In the
1990s, LPG demand was estimated at 7.5 to 9.0 million tons (MT) by 2001-02
and 10.0 to 12.0 MT by 2006-07.
Since the applications and demand of LPG is immense therefore the potential
of the product is excellent. It is one of the imperative fields to endeavor.
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ARTIFICIAL SAND
FROM STONES AND WASTE METALS
Due to the increase of population & living standards, the demand for
this product is multiplying in every year. Present supply of production
is meeting only about 20% of the demand if all the crusher units of the
state start manufacturing machine made sand as an additional venture
then also it could meet only about 50- 60% of the requirement. At
present the existing sand manufacturers are producing sand like
materials form granite stone and people are facing difficulties while
plastering work. The demand of river sand will roll and will bring back
the smiles on the faces of both the environmentalists and the
industries. Because there is abundant of natural sand because of the
heavy demand in the growing construction activities in nowadays
society, the artificial sand production line the sand produce field has a
popular and a welcome position.
The demand of sand in the market is immense and therefore its
market position is splendid. Hence it is an excellent field to venture.
www.niir.org
CBSE PRIMARY SCHOOL
India is predominantly a higher education market, approximately 70 per cent
postgraduate, 30 per cent undergraduate. While the further education market is still
relatively small, there is potential for growth, as there is a greater need for skills in a
more service sector led economy. CBSE Schools are present all over India because of
the increasing demands and need for quality education. Therefore, it has become
significant for the schools to get the affiliation from CBSE Board to get listed in the top
schools of the country. The focus is on the broad dimensions and magnitude of the
structure, organization and progress in education. Further it also highlights growth and
priority areas in education in India that point to the challenges of the future. There are
about 888 thousands educational institutions in the country with an enrolment of
about 179 millions. Elementary Education System in India is the second largest in the
World with 149.4 million children of 6 14 years enrolled and 2.9 million teachers. This
is about 82% of the children in the age group.
CBSE is a self financing body that takes into consideration the needs and requirements
of the affiliated schools. CBSE (Central Board of Secondary Education) affiliation is the
most popular school examination board. One can start with a primary school and later
take CBSE affiliation for class 8th onwards. But, establishing a CBSE school from the
very beginning guarantees a quality education and full support of the CBSE Board.
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CANCER HOSPITAL (50 BEDDED)
India's rapid growth has brought about a 'health transition' in terms of
shifting demographics, socio economic transformations and changes in
disease patterns. Healthcare, which is a US$ 35 billion industry in India,
is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by
2017 according to Technopak Advisors in their report 'India Healthcare
Trends 2008'. The sector's growth will be driven by the country's
growing middle class, which can afford quality healthcare. Over 150
million Indians have annual incomes of more than US$ 1,000, and
many who work in the business services sector earn as much as US$
20,000 a year. If the economy continues to grow at its current rate and
the literacy rate keeps rising, much of western and southern India will
be middle class by 2020. Hence it is one of the imperative fields to
endeavor.
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MAIZE PROCESSING
(Maize Starch, Liquid Glucose, Gluten, Dextrose)
The viability of a maize processing plant depends upon the availability and uninterrupted supply
of raw material to the unit. On an average, a unit with a crushing capacity of 100 MT/ day will
require about 30000 MT of maize per year (assuming 300 days of operation of the plant). Hence,
the availability of raw material is one of the important considerations in deciding the location of
maize processing unit. Maize is the most widely grown crop in the Americas with 332 million
metric tons grown annually in the United States alone. Approximately 40% of the crop 130
million tons is used for corn ethanol, transgenic maize(Genetically Modified Corn) made up 85%
of the maize planted in the United States in 2009. While natural maize varieties grow to 12
meters (39 ft) tall, most commercially grown maize has been bred for a standardized height of 2.5
meters (8.2 ft). Sweet corn is usually shorter than field corn varieties. The starch is the main
product of a maize processing unit, which is consumed in various other industries like food,
pharmaceuticals, textiles, paper, hotels and restaurants, etc. The Starch industry in India is thus
poised to rapid strides once again keeping behind the impacts of the global recession during
recent years. The target of indigenous production of over 6 million MT will require the Indian
Starch industry to increase their production during the next ten years. To meet the growing
demand, per hectare yield of maize is estimated to rise to 2.36 MT as against 1.7 MT currently by
the end of 2020.
Therefore the scope for this product is very bright. An entrepreneur venturing into this project
will find it very lucrative.
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BEER PLANT
Beer is a popular beverage all over the world. Though an alcoholic beverage beer is not
considered a hot drink like rum or whisky as it contains alcohol ranging from only 8 to 9 percent.
Presently, some 36 units are manufacturing beer in India with an estimated output of 500 million
liters. In consumption, India holds the 29th position with the annual consumption growing by a
little less than 30% in the last five years. The growth of Indian beer industry in recent years has
been fast. From 100 million cases in 2006, the Rs 30 billion Indian beer market seems set to
register a further growth of 8.5% in 2006 07, thanks to the spurt in beer consumption in Punjab,
Haryana and Delhi. Total market of beer was estimated at Rs. 50 billion in 2007-08 which showed
an increase of 23% over that of the preceding year. The annual growth in the Indian beer market
has been around 8% in the recent years, which compares well with the growth in China. But the
Chinese market is over 25 times more than the Indian market of over 900,000 kilolitres. Sales
turnover increased for most of the companies in 2008-09, while net profit declined in the same
period. For major companies like United Spirits and United Breweries sales increased by around
22-24% in 2008-09. In the case of United Spirits, net profit declined by 5% in 2008-09, while that
of United Breweries declined marginally by 1% in the same period. It is estimated that the
demand of bear in 2010-2011 was 12.12 MT and it will be 15.26 MT till 2015.
The demand of bear in the market is immense and therefore its market position is splendid.
Hence it is an excellent field to venture.
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COLD CHAIN
India has a huge opportunity to become a leading global food supplier if only it has the right marketing
strategies and of course efficient supply & cold chains management. Retail is India's largest industry,
accounting for over 10 per cent of the country's GDP. The businesses started with traditional corner
stores and have emerged to supermarkets and modern retail stores. The total cold chain market in India
is worth Rs. 21,375 million, which is equivalent to US$ 475 million. Chiller Segment, which includes F &
V pack houses, contributes Rs. 16050 million (US$ 357 Million) to the cold chain market. The profile for
the cold chain unit is created as per requirement of the 3rd / 4th years. Optimum utilization starts in 5th
year. Being capital intensive project key indicators considered on the 15th year operation. There were
66,765 refrigerators and freezers installed and operational in the country. The cold chain equipment in
the country has been installed based on population density of each district. Out of total 66,765
equipment, 63,726 (95%) were placed in 20 larger states and rest of 5% equipment was installed in
smaller states and Union Territories.
Ministry of Food Processing Industries through its Scheme for Cold Chain, Value Addition and
Preservation Infrastructure is promoting integrated cold chain projects in the country with an aim to
provide integrated and complete cold chain and preservation infrastructure facilities without any break,
from the farm gate to the consumer, enable linking of groups of producers to the processors and market
through well equipped supply chain, establish value addition with infrastructural facilities like sorting,
grading, packaging and processing for horticulture including organic produce, marine, dairy, poultry, etc.
The cold chain industry itself is estimated to be as large as Rs 10,000-15,000 crore, growing at 20-25 per
cent and is expected to touch Rs 40,000 crore by 2015.
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Npcs (www.niir.org) newsletter 0212

  • 2. Projects Covered in this Issue • Curcumin (Turmeric)- The Indian Solid Gold • Stevia Extract: Stevioside • Cut Rose Flower (Floriculture) • Ciprofloxacin Hcl –Cipro • Rice Bran Oil • Banana Powder • Instant Tea (Without Premix Of Milk & Sugar) • Electric Energy Meter • Sanitary Napkins • Activated Carbon From Coconut Shell • Distribution Transformer • Rice Flake (Poha) • Potassium Iodate • Concrete Block & Ready Mix Concrete • Modified Potato Starch • Iodised Salt Free Flowing From Sea Water • Lpg Bottling Plant • Artificial Sand From Stones And Waste Metals • Cbse Primary School • Cancer Hospital (50 Bedded) • Maize Processing (Maize Starch, Liquid Glucose, Gluten, Dextrose) • Beer Plant • Cold Chain www.niir.org
  • 3. Curcumin (Turmeric)- The Indian solid gold India is one of the leading producers and exporters of Turmeric. In traditional Asian medicine, turmeric is used to treat various conditions. These value-added products enjoy excellent demand in the developed economies where they are used as food ingredients to enhance value and aroma of many foods. Importantly, they are standardized products, hygienic and of consistent quality, also used in addition to a variety of pharmaceutical formulations. Spice Oleoresins are essentially the concentrated liquid form obtained from spices. Oleoresins are popularly used for food flavouring in the food processing industry. The demand for these derivatives is on the rise in the global market and India too is cashing on this booming market. Among the export of different spices, maximum share was from chilli (40%) followed by turmeric (11%) during 2009-2010. However, in terms of value, mint products and spice oil & oleoresins contributed 44% of the total export earnings. Global production is estimated around 11 -11.5 lakh tonnes. India contributes about 78 per cent of the world production and 60 per cent to the total trade. The increasing demand for natural products is in the pharmaceutical industry also. There was an annual demand growth rate of five to 6% for all spices oleoresins in the world which was expected to increase further as they were becoming popular amongst the consumers the world over. It makes Curcumin one the major product to invest. Since the benefits and demand of Curcumin are immense it has an excellent market potential. www.niir.org
  • 4. STEVIA Extract: Stevioside Stevia is poised for major growth in the Indian cash crop market as domestic and export demand pick up. Stevia production is likely to leap by as much as 300% over the next three years, according to Dr N Barathi, director of Grow more Biotech and Member of the 10th Planning Commission (Sub Group on Hi Tech Horticulture). Worldwide, 80,000 acres are covered under Stevia cultivation, of which China has a major chunk of 75%. In the last three years, the Indian farmers have also started taking up Stevia cultivation following the large demand for diabetic market here. Indian climate condition is most viable for the Stevia cultivation, which requires temperature of 15 25 degree Celsius. The country’s total annual production is nearly 600 tonnes. Since the applications and demand of Stevia is immense therefore the potential of the product is excellent. It is one of the imperative fields to endeavour. www.niir.org
  • 5. CUT ROSE FLOWER (FLORICULTURE) Commercial floriculture however is of recent origin. A constituent increase in demand for cut and potted flowers has made floriculture as one of the important commercial trades in Indian agriculture. Emphasis has been shifting from traditional flowers to cut flowers for export purposes. India is a leading grower of roses. Karnataka continues to be the leader, accounting forever 50 % of the natural rose production. Bangalore has around 35 floriculture units producing roses. Floriculture has an annual growth potential of 25 to 30 %. Of late, large scale commercial companies have started joint ventures with foreign companies to invest in the floriculture sector. The government has invited foreign investment in floriculture, particularly in the areas of refrigerated storage and transportation facilities essential to ensure that flowers do not perish to transit. Of course, the flower exporters want an increase in airfreight subsidy and lower rates for electricity. Floriculture is capable of attracting/retaining a large number of progressive rural populations on in farming. India's share of the global floriculture market is around $60 million, which is only 0.3 percent. The Rs.3000 million floriculture industry of India has 60 units across the country. India's floriculture industry is of recent origin. Currently around 210 hectares are under floriculture cultivation, with a capacity to produce around 300 million stems of flowers. Indian flowers can match the best in the world. Of course the performance of the floriculture sector has been better in recent years. Exports rose from Rs 810 million in 1997-98 to Rs 1326 million in 2000-01. India's exports of floriculture products is valued at Rs.1140 lakhs mostly directed to Middle East, USA & U.K. Presently, the cultivation of modern cut flowers is limited. A whole new crop of entrepreneurs and a host of big business houses are determined to find a fortune in flowers and are swarming like bees to the honey pot called the global market in floriculture. As the demands of cut rose floriculture is splendid in future, it is one of the imperative fields to endeavour. www.niir.org
  • 6. Ciprofloxacin HCl –Cipro India accounts for less than two per cent of the world market for pharmaceuticals, with an estimated market value of US$10.4 billion in 2007 at consumer prices, or around US$9 per capita. Espicom's market projections put the market at US$15.6 billion by 2012 by assuming a modest but sustainable market growth of around 8.4% per year. However, McKinsey has predicted that just the Indian domestic market alone is expected to grow from US$6.3 billion in 2005 to about US$20 billion by 2015. The Indian pharmaceutical industry is the fourth largest in the world in terms of volume of output and thirteenth in domestic demand. However, the Indian industry, valued at USD 17 bn in represented just over 1% of the global pharmaceutical industry (USD 1700 bn) in value terms. The domestic market is estimated at Rs 680 bn. The demand of Ciprofloxacin in the market is immense and therefore its market position is splendid. Hence it is an excellent field to venture. www.niir.org
  • 7. Rice Bran Oil India produces about 80 million tonnes of paddy annually. This can yield about 5 million tonnes of rice bran and to the extent of 8 lakhs tonnes of rice bran oil. Rice bran oil alone has the potentiality of wiping out a large part of the deficit oil in the country. India is the second largest producer of rice in the world next to China, having potential to produce about 12 lakh tonnes of Rice Bran Oil per annum. Currently the industry is processing about 35 lakh tonnes of Rice Bran Producing about 6.0 lakh tonnes of Refined Rice Bran Oil per annum, out of which 5.5 lakh tonnes is edible grade and the balance 0.5 lakh is of non edible grade. Edible oil is an item of mass consumption and any rise in its price is mass politically sensitive. Since imports of oil seeds is considered to hit the interest of the farmers, the government has to import the finished product of the industry that is edible oil, in order to bridge the gap between demand and supply. It has made a remarkable development and at present 2,50,000 tons or one quarter of the yearly output of rice bran in this country are turned into nearly 50,000 tons of rice bran oil a year by some 70 plants scattered throughout the country. Rice bran oil industry is contributing to economization of foreign exchange amounting to about Rs. 20 million every year. Since the applications and demand of rice bran oil is immense therefore the potential of the product is excellent. It is one of the imperative fields to endeavor. www.niir.org
  • 8. Banana Powder India is the fruit and vegetable basket of the world. India produces 54% of world’s mango, 23% banana, 24% cashew nuts, 36% green peas and 10% onion production. India is the largest producer of banana in the world. Maharashtra accounts for 25% of banana production in India, followed by Tamil Nadu (20%), Gujarat (15%), Karnataka (10%) and Andhra Pradesh (10%). The major banana producing states of India are Tamilnadu, Maharashtra, Karnataka, Gujarat, Andhra Pradesh, Assam and Madhya Pradesh. In India, Banana is available all through the year all over the country. If it is converted into powder or other form with the help of technology, then not only a massive wastage of this fruit could prevented but more demand for the fruit could also be generated, because demand for individual products can be increased if they are offered before or after the season. www.niir.org
  • 9. INSTANT TEA (Without Premix of Milk & Sugar) The term “instant tea” is key to the successful marketing of the product. India produces almost 30% of the world’s tea it exports less than 20% of the world’s supply. To stimulate the industry, the government allowed a higher investment allowance (40%) for the tea industry enabling tea companies to invest in rejuvenation and replanting of tea bushes and undertaking developmental programs under schemes approved by the Tea Board of India. The traditional leading per capita tea consuming regions, like Asia, remain less likely to drink instant, so the product is oriented to export globalization. The U.S. alone receives approximately 70% of India’s exported instant, with the remaining 30% going to 22 other nations. Darjeeling and Assam account for 75% of tea output, leaving about 25% to southern states. India consumes about 80% of the total output. Auctions account for some 60% of tea sales and despite problems, it is envisaged that this share will be maintained. Exports of tea from India rose from 178.8 million kg in 2007 to 196 million kg in 2008, registering a growth of about 10%. In value terms, the growth was more impressive at 22% valued at Rs 22.8 billion during the period. Tea exports from India had touched 203 million kg in 2006. Therefore the scope for this product is very bright. An entrepreneur venturing into this project will find it very lucrative. www.niir.org
  • 10. ELECTRIC ENERGY METER India is also rapidly becoming a big exporter of energy meters with changing technology in its products. According to an international study, the total market for energy meters in the world is a round 40 million pieces with India’s share at 5.2 million (13%). Every house, small factory, business establishment, shops, offices etc. need at least one energy meter to register power consumption. Energy meters are a typical instrument to measure the amount of electricity or energy consumed by a user. It has been traditionally present in the market with the dominant types being the electromagnetic and static ones. However the market is steadily moving towards a newer generation meters which include smart and digital meters. Increasing government support in the sector as regards to the electrification activities is driving the market. In 2010, market penetration of advanced meters reached 8.7 percent in the U.S. compared with 4.7 percent in 2008. This same survey shows that seven states have achieved more than 15 percent market penetration: Arizona, Oregon, Idaho, Pennsylvania, Wisconsin, California and Missouri. Since there is a huge demand for electric energy meter in market therefore the entrepreneur venturing in this field expects an enormous success. www.niir.org
  • 11. SANITARY NAPKINS Today, the global market for absorbent hygiene products is over US$ 50 billion (including wipes). The evolution of hygiene products in Europe and the North America has taken 4 to 5 generations. Feminine care was introduced over 100 years ago. Baby diapers were invented 60 years ago. Adult incontinence products appeared 30 years ago. The total market size of sanitary napkins is estimated at over two and half billion pieces in 2006-07 with a value at about Rs 4.7 bn. While the urban market has been growing at 20%, the rural market is growing at 7%. Overall, segment is annually growing at an average of over 9% for quite some time and is estimated to cross Rs 5.9 billion at the end of 2009-10. The market demand of sanitary napkin in 2011-12 is estimated Rs.7.91 billion. A growth rate of over 18% to 20% is expected in India for the sanitary napkins market, which holds a huge potential and excellent profit margin for the manufacturers. Therefore the demand of sanitary napkin in the market is enormous and therefore its market position is splendid. Hence it is an excellent field to venture. www.niir.org
  • 12. ACTIVATED CARBON FROM COCONUT SHELL In India activated carbon industry is of recent origin. There were only one or two manufacturing units in early fifties which have now increased to 50 or even more. But now activated carbon industry is widely spreaded in different parts of the country. Most of the units are in small scale sector. However, based upon the enquiries there are more than 50 units manufacturing activated carbon for selling. They are located in different parts of the country. Most of these units have capacity of more than 100 tonnes. Quite a few units have installed capacity of more than 1,000 tonnes also. Only 10-12 units cater to the national market, all other units cater by and large to local or regional market. It is learnt that the total installed capacity of present available was about 75,000 tonnes and production was around 65,000 to 70,000 tonnes which includes purified and regenerated carbon too. www.niir.org
  • 13. DISTRIBUTION TRANSFORMER India’s Power and Distribution Transformers Market to Grow Exponentially by 2012 Realizing the importance of private participation in the power sector, India is strengthening its policies to encourage private investments. The country’s Electricity Act of 2003 caused the compulsory unbundling of the state electricity boards to improve their operational efficiencies, thus creating new market demand for better transmission equipment. As a result the Indian power and distribution transformers market is growing rapidly, according to a recent study by Frost & Sullivan, a global growth consulting company. The Frost & Sullivan studies found that revenues in this industry totaled US$1.04 billion in 2005 and are likely to reach $5.31 billion in 2012. Government's emphasis on the transmission and distribution sector reforms and investments are showing signs of fruition, thus creating a phenomenal growth opportunity for the Indian transformer market. "Due to rapid economic development and government's target of ‘power for all by 2012,' the Indian power sector will need to replicate what has been achieved during the last 50 years in the next 10 years." During the period, consumption of electrical equipment is estimated to increase from over USD 28 billion now to USD 363 billion, growing at a CAGR of about 30%. The demand of Transformers in the market is immense and therefore its market position is splendid. Hence it is an excellent field to venture. www.niir.org
  • 14. RICE FLAKE (POHA) A typical, average middle class Indian family did not have a standard breakfast on a regular basis like its Western counterpart. Those who did have breakfast consumed milk, snacks, bread, butter, jam or local food preparations like dalia idlies, parathas and the like as convenient. As a result of the organized efforts of domestic and global players, the breakfast items have come now to include cereals, energy bars, fresh dairy products and fruit juices. Because of these forays, the breakfast cereal category almost doubled between 2003 and 2006. Estimated at a modest Rs 2.5 billion, the market includes cornflakes, muesli, pancakes, oatmeal and porridge. It is growing fast not only because of macro factors, such as acceptance of packaged food and rising household incomes but also because companies have become innovative. The market is estimated to be growing annually up to 30%, and with modern retail providing new recipes of the contemporary products, Indian and Western, a strong wave of growth is anticipated. The demand of Rice flake in the market is immense and therefore its market position is splendid. Hence it is an excellent field to venture. www.niir.org
  • 15. CONCRETE BLOCK & READY MIX CONCRETE India is the second largest producer of cement in the world after China. It is followed by Japan and the USA. The overall turnover of the industry is placed at Rs 600 bn. India accounts for a share of about 6% against China's 37% and the USA's 5% of global production. India is the second largest producer of cement in the world after China. It is followed by Japan and the USA. The overall turnover of the industry is placed at Rs 600 bn. India accounts for a share of about 6% against China's 37% and the USA's 5% of global production. Cement and ready mix concrete demand is dependent on the level of construction activities. Construction activities are in turn closely related to a number of macroeconomic factors such as consumer spending, population growth, manufacturing sector growth, inflation rates, and government spending etc. The construction industry is the second largest industry in India after agriculture. It accounts for about 11% of India’s GDP. Construction constitutes 40% to 50% of India's capital expenditure on projects in various sectors such as highways, roads, railways, energy, airports, irrigation etc. The growth of RMC (Ready Mix concrete) in India has in the past been predominantly driven by demand from the metro cities. International scenario The world market for Ready Mix Concrete is projected to reach $105.2 billion by the year 2015. This is primarily driven by rapid growth in infrastructure, residential sectors, and non residential sectors in various parts of the world. Further, the rapidly growing demand for the ready mix concrete in urban areas will also contribute to the market growth. The demand of concrete block & ready mix concrete in the market is immense and therefore its market position is splendid. Hence it is an excellent field to venture. www.niir.org
  • 16. POTASSIUM IODATE Potassium Iodate is one of the important chemical having various industrial and commercial uses. The major application of Potassium Iodate is for iodized salt manufacturing and others as feed additive. Now a day the Govt. of India has an act to iodize all the salt which directly used for human consumption. That's why its demand has been increased to multi fold in India and even other countries of the world. The export of the Potassium Iodate is very negligible. Besides the above uses it is also used as maturing agent in bread manufacturing. So its demand is also high due to around 1500 numbers bread manufacturing unit located all over India both in organized and unorganized sector. There are about 26 manufacturing units producing Potassium Iodate to cater the need of skyrocketing demand, which is likely to be multifold in the Coming future. Potassium Iodide finds its uses in Iodized salt sector to such a large extent that its demand is too high in manufacturing units located all over India both in organized and unorganized sector. The global crude iodine market is about 31,000MT and about 70% of crude iodine is traded internationally. The four largest direct export flows are from Chile to the USA, Europe (through Belgium), China and India. China and India are the main destination markets for iodine exported from Turkmenistan, Azerbaijan, Indonesia, Iran, China, and Russia. The demand of the product in the market is immense and therefore its market position is splendid. Hence it is an excellent field to venture. www.niir.org
  • 17. MODIFIED POTATO STARCH Starch, one of the most present biomaterials has witnessed significant developments over the years. After witnessing a temporary dip in growth in the year 2008 and 2009, the world market for starch, by consumption is expected to recover and register healthy growth to reach 80 million metric ton by 2015. The Global starch market is likely to get respite from deceleration in its market growth, with growth poised to receive a new lease of life in the next few years, thanks to the growing consumption of liquid starches and modified starches. The modified starch market is projected to be the fastest growing segment over the period 2007-2015. The US represents the largest geographic market for starch, having accounted for a share of about 51% in the total volume of starch consumed in 2009. Given the country's large per capita income, the demand for starch in the US has been steadily on the rise. Asia Pacific represents the fastest growing market over the period 2007-2015. Growing employment opportunities, and subsequent increase in per capita income over the last few years, particularly in China and India, have been driving the growing demand for starch in the region. The demand of the product in the market is immense and therefore its market position is splendid. Hence it is an excellent field to venture. www.niir.org
  • 18. IODISED SALT FREE FLOWING FROM SEA WATER India is well endowed with saline water due to long coastal lines on 3 sides of the country. It is estimated that 93 per cent households consumed iodized salt in China, 48 per cent in Myanmar while neighboring Bangladesh and Nepal fared much better at 70 and 63 per cent respectively. Iodine deficiency is a problem of public health importance in India with no State or Union Territory totally free from it. Of the 312 districts surveyed by the Ministry of Health and Family Welfare, 254 were found to be endemic for iodine deficiency. Tata Chemicals entered in salt manufacturing. Both the salt works are spreader over, 5000 acres of area each. Government of India also got involved in salt manufacturing through public sector unit Hindustan Salts Ltd. Today out of the total salt produced 28.91 percent is produced by large salt works while 76.07 by salt farms. The demand of the product in the market is immense and therefore its market position is splendid. Hence it is an excellent field to venture. www.niir.org
  • 19. LPG BOTTLING PLANT The LPG industry is already experiencing a boom with more depots springing up, which will make supply of LPG to the filling plants easier. LPG was introduced as a domestic fuel in the 1960s. The three sources of supplies were refineries, fractionation of associated gas from oil fields and imports. As of early 2000s, about half of domestic LPG production is based on crude oil and the other half comes from natural gas. The imports constitute more than 20% of the supplies. There are efforts to increase import capacity of ports. The demand for LPG has grown from less than 200,000 tons in 1970-71. The average growth rate in demand has been around 12% annually. There are around 40 million LPG customers. Some 15 million have been on the waiting list (only in urban areas). LPG consumption by industry is split as follows: 89% domestic, 1% refinery, 1% transport, 8% industry and 1% agriculture. In the 1990s, LPG demand was estimated at 7.5 to 9.0 million tons (MT) by 2001-02 and 10.0 to 12.0 MT by 2006-07. Since the applications and demand of LPG is immense therefore the potential of the product is excellent. It is one of the imperative fields to endeavor. www.niir.org
  • 20. ARTIFICIAL SAND FROM STONES AND WASTE METALS Due to the increase of population & living standards, the demand for this product is multiplying in every year. Present supply of production is meeting only about 20% of the demand if all the crusher units of the state start manufacturing machine made sand as an additional venture then also it could meet only about 50- 60% of the requirement. At present the existing sand manufacturers are producing sand like materials form granite stone and people are facing difficulties while plastering work. The demand of river sand will roll and will bring back the smiles on the faces of both the environmentalists and the industries. Because there is abundant of natural sand because of the heavy demand in the growing construction activities in nowadays society, the artificial sand production line the sand produce field has a popular and a welcome position. The demand of sand in the market is immense and therefore its market position is splendid. Hence it is an excellent field to venture. www.niir.org
  • 21. CBSE PRIMARY SCHOOL India is predominantly a higher education market, approximately 70 per cent postgraduate, 30 per cent undergraduate. While the further education market is still relatively small, there is potential for growth, as there is a greater need for skills in a more service sector led economy. CBSE Schools are present all over India because of the increasing demands and need for quality education. Therefore, it has become significant for the schools to get the affiliation from CBSE Board to get listed in the top schools of the country. The focus is on the broad dimensions and magnitude of the structure, organization and progress in education. Further it also highlights growth and priority areas in education in India that point to the challenges of the future. There are about 888 thousands educational institutions in the country with an enrolment of about 179 millions. Elementary Education System in India is the second largest in the World with 149.4 million children of 6 14 years enrolled and 2.9 million teachers. This is about 82% of the children in the age group. CBSE is a self financing body that takes into consideration the needs and requirements of the affiliated schools. CBSE (Central Board of Secondary Education) affiliation is the most popular school examination board. One can start with a primary school and later take CBSE affiliation for class 8th onwards. But, establishing a CBSE school from the very beginning guarantees a quality education and full support of the CBSE Board. www.niir.org
  • 22. CANCER HOSPITAL (50 BEDDED) India's rapid growth has brought about a 'health transition' in terms of shifting demographics, socio economic transformations and changes in disease patterns. Healthcare, which is a US$ 35 billion industry in India, is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 according to Technopak Advisors in their report 'India Healthcare Trends 2008'. The sector's growth will be driven by the country's growing middle class, which can afford quality healthcare. Over 150 million Indians have annual incomes of more than US$ 1,000, and many who work in the business services sector earn as much as US$ 20,000 a year. If the economy continues to grow at its current rate and the literacy rate keeps rising, much of western and southern India will be middle class by 2020. Hence it is one of the imperative fields to endeavor. www.niir.org
  • 23. MAIZE PROCESSING (Maize Starch, Liquid Glucose, Gluten, Dextrose) The viability of a maize processing plant depends upon the availability and uninterrupted supply of raw material to the unit. On an average, a unit with a crushing capacity of 100 MT/ day will require about 30000 MT of maize per year (assuming 300 days of operation of the plant). Hence, the availability of raw material is one of the important considerations in deciding the location of maize processing unit. Maize is the most widely grown crop in the Americas with 332 million metric tons grown annually in the United States alone. Approximately 40% of the crop 130 million tons is used for corn ethanol, transgenic maize(Genetically Modified Corn) made up 85% of the maize planted in the United States in 2009. While natural maize varieties grow to 12 meters (39 ft) tall, most commercially grown maize has been bred for a standardized height of 2.5 meters (8.2 ft). Sweet corn is usually shorter than field corn varieties. The starch is the main product of a maize processing unit, which is consumed in various other industries like food, pharmaceuticals, textiles, paper, hotels and restaurants, etc. The Starch industry in India is thus poised to rapid strides once again keeping behind the impacts of the global recession during recent years. The target of indigenous production of over 6 million MT will require the Indian Starch industry to increase their production during the next ten years. To meet the growing demand, per hectare yield of maize is estimated to rise to 2.36 MT as against 1.7 MT currently by the end of 2020. Therefore the scope for this product is very bright. An entrepreneur venturing into this project will find it very lucrative. www.niir.org
  • 24. BEER PLANT Beer is a popular beverage all over the world. Though an alcoholic beverage beer is not considered a hot drink like rum or whisky as it contains alcohol ranging from only 8 to 9 percent. Presently, some 36 units are manufacturing beer in India with an estimated output of 500 million liters. In consumption, India holds the 29th position with the annual consumption growing by a little less than 30% in the last five years. The growth of Indian beer industry in recent years has been fast. From 100 million cases in 2006, the Rs 30 billion Indian beer market seems set to register a further growth of 8.5% in 2006 07, thanks to the spurt in beer consumption in Punjab, Haryana and Delhi. Total market of beer was estimated at Rs. 50 billion in 2007-08 which showed an increase of 23% over that of the preceding year. The annual growth in the Indian beer market has been around 8% in the recent years, which compares well with the growth in China. But the Chinese market is over 25 times more than the Indian market of over 900,000 kilolitres. Sales turnover increased for most of the companies in 2008-09, while net profit declined in the same period. For major companies like United Spirits and United Breweries sales increased by around 22-24% in 2008-09. In the case of United Spirits, net profit declined by 5% in 2008-09, while that of United Breweries declined marginally by 1% in the same period. It is estimated that the demand of bear in 2010-2011 was 12.12 MT and it will be 15.26 MT till 2015. The demand of bear in the market is immense and therefore its market position is splendid. Hence it is an excellent field to venture. www.niir.org
  • 25. COLD CHAIN India has a huge opportunity to become a leading global food supplier if only it has the right marketing strategies and of course efficient supply & cold chains management. Retail is India's largest industry, accounting for over 10 per cent of the country's GDP. The businesses started with traditional corner stores and have emerged to supermarkets and modern retail stores. The total cold chain market in India is worth Rs. 21,375 million, which is equivalent to US$ 475 million. Chiller Segment, which includes F & V pack houses, contributes Rs. 16050 million (US$ 357 Million) to the cold chain market. The profile for the cold chain unit is created as per requirement of the 3rd / 4th years. Optimum utilization starts in 5th year. Being capital intensive project key indicators considered on the 15th year operation. There were 66,765 refrigerators and freezers installed and operational in the country. The cold chain equipment in the country has been installed based on population density of each district. Out of total 66,765 equipment, 63,726 (95%) were placed in 20 larger states and rest of 5% equipment was installed in smaller states and Union Territories. Ministry of Food Processing Industries through its Scheme for Cold Chain, Value Addition and Preservation Infrastructure is promoting integrated cold chain projects in the country with an aim to provide integrated and complete cold chain and preservation infrastructure facilities without any break, from the farm gate to the consumer, enable linking of groups of producers to the processors and market through well equipped supply chain, establish value addition with infrastructural facilities like sorting, grading, packaging and processing for horticulture including organic produce, marine, dairy, poultry, etc. The cold chain industry itself is estimated to be as large as Rs 10,000-15,000 crore, growing at 20-25 per cent and is expected to touch Rs 40,000 crore by 2015. www.niir.org
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