The document discusses a new energy production product that utilizes the magnetic power of the Earth. It has no fuel costs and requires no external power. The product directly provides energy to consumers. It works through two connected gear wheels that turn a generator to produce electricity. The document outlines the stages of developing the product, including idea generation, screening, business analysis, market testing, and the goals of removing loadshedding and increasing Pakistan's energy exports and revenue.

3. What is a New Product?

4. Energy Producer new Idea Generation from hint of megnatic power of Earth I also checking that and finding that there is reallity & worth for all Business analysis is simple because there is need cause of loadsheding Development if occur Test in any Industry or any area for success After that Advertise in different channels and newspapers etc Stages in Producing Energy Producer

6. Internal sources Customers Competitors Distributors, Suppliers Idea Generation

8. Part Two - Short-Term: Product’s Planned Price Distribution Marketing Budget Part Three - Long-Term: Sales & Profit Goals Marketing Mix Strategy Part One - Overall: Target Market Planned Product Positioning Sales & Profit Goals Market Share Marketing Strategy

9. Business Analysis Review of Product Sales, Costs, and Profits Projections to See if They Meet Company Objectives If Yes, Move to Product Development If No, Eliminate Product Concept Business Analysis

10. Standard Test Market Full marketing campaign in a small number of representative cities. Simulated Test Market Test in a simulated shopping environment to a sample of consumers. Controlled Test Market A few stores that have agreed to carry new products for a fee. Test Marketing

13. Readings P253, The Variations of Products P253, Product Line and Product Mix P253, Classifying Products P256, What Is a New Product? P256, Newness Compared with Existing Products P257, Newness in Legal Terms P257, Newness from the Company’s Perspective P257, Newness from the Consumer’s Perspective P262, The New-Product Process P262, New-Product Strategy Development P263, Idea Generation P265, Screening and Evaluation P267, Business Analysis P267, Development P268, Market Testing