This document discusses childhood asthma and a proposed solution called Breathe Easy. It summarizes that asthma is the most common chronic disease globally, affecting over 9.6 million children in the US alone. Breathe Easy aims to address this through a breathing toy and iPad app that helps children manage asthma attacks. The solution would track location, medication use, and provide reminders and incentives. It seeks $7.2 million in funding over 36 months to develop the product and bring it to market.

2. children Childhood asthma: the most
+ common chronic disease globally
asthma

3. children
+
asthma
+
USA
715K new cases of childhood asthma
every year
9.6M children having asthma in total
14M missed school days
 $12 B annually

4. The
Breathe The prototype: Chameleon
Easy
 a breathing toy + iPAD app => a child
solution
that beats asthma attacks

5. The Team
P. Angelidis, Ph.D. is a telecom engineer, a prof. of mHealth and an
entrepreneur. One of his startups, www.vidavo.eu is listed in the Athens SE
S. Hamilton, M.D. is a children asthma expert, working at Imperial
College ST. Mary’s Hospital. She’s devoted in changing the way asthma care
is delivered
J. Oliver Moore is a PhD student of the New Media Medicine research
group in the Media Lab. John is a physician and technologist working to
fundamentally change the role that patients can play in their
N. Papachristou, M. Sc. is a medical device expert with 5 years of
experience. . He is also a well known medical blogger and a narrator at
TEDxAthens 2010
M. Psymarnou holds an MBA and has a 10 years experience on ehealth
business models and marketing

6. Competences

7. competition What more do we offer?
Breathe Easy Asthmapolis Smartinhaler
Tracking Time √ √ √
Tracking Place √ √
Medication
Volume √
Medication
Reminder √ √ √
Incentives
Platform √
Collaborative
Space √ ? ?
Fun to use √

8. How big?
market
size  $12.4 B: Global Asthma Market
 1.5%: Global asthma market Compound
Annual Growth Rate
 $12.4 B (2009) -> $14 B (2017)
 $5.3 B: Sales for patient monitoring
tools
 $8.8 B: Total handheld healthcare
devices market

9. Revenue & Distribution channels
market
Pharma
Industry
1
Drug
Direct Breathe
Retail
Sales Easy Stores
Insurers

10. How many devices can we sell?
sales
• 4.3M children, 5-11 years
• 0,5% market penetration
• 259K devices per year
• at $69 each

11. 1st stage Breathe Easy is raising…
(36 months)
$7.2M for the full way to sales (36
months)
Convertible debt with 20% discount
and a valuation cap of $36M

12. 1st stage During 1st Stage…
(36 months)
 36 months timeline to:
 Case & Packaging design
 100 Devices
 Testing & FDA approval
 Distribution Agreements
 Sales Plan

13. Empowering children with asthma
proven
concept
First Prize at MIT Health
and Wellness Innovation
Competition 2012.
Breathe Easy: the Nike+
Sensor for kids with asthma