The document discusses common mistakes businesses make with their branding, including not having a brand strategy, not investing in a full brand identity system beyond just a logo, and trying to position themselves in too many areas without the resources to do so consistently. It emphasizes that branding is about building trust with customers and being authentic rather than fake. An effective brand strategy informs all creative and communication aspects of a business and helps the business be perceived in a way that attracts loyal customers.

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Hell

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I’m Elizabeth
Native Texan
Helping business owners clarify brands since 2000 at nRg design
Membership Director of the Freelance Exchange of KC
Proud single mother of two beautiful humans!
Ambassador for the Liberty Area Chamber of Commerce

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I’m not in Texas anymore.

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Avoid these common mistakes

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What mistakes could
I be making?

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Brand

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Not knowing or having
a Brand Strategy.
What Who Where How Set time frame

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A Brand Strategy
How do you need to be perceived in the marketplace
in order to not only attract your ideal clients and
customers, but to create raving, loyal fans.

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A Brand Strategy
What does a Brand Strategy do?

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A Brand Strategy
What does a Brand Strategy do?
1
Informs all of your visual creative decisions from the
design, the look and feel, the color palette, to the kinds
of fonts and imagery that you use for your brand.

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A Brand Strategy
What does a Brand Strategy do?
2
Defines the verbal expression of your brand.
The language, the words, the tone and the
voice in which your brand communicates.

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A Brand Strategy
What does a Brand Strategy do?
3
Allows you to define and create the desired
brand experience that you want to have with
your ideal customers.

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Not investing in a
Brand System.

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Not knowing who your
4-5 competitors are.

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Copying your competitors.
It’s much better to differentiate.

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Not investing in
Your brand identity.

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Not investing in
Your brand identity.
The logo is only one part of the system.

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Design is not a Cost
It’s an Investment.

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Thinking that a
Logo is enough.

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Trying to be Everywhere.

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Trying to be Everywhere.
And showing up badly.

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What’s in a Name?

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YOUR BRAND PROMISE
What’s in a Name?

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Verses

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THIS….

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Know
Trust
Like

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Talk only about yourself.
Think about what the customer likes.

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Being Fake.
Authenticity Rules.
Trust - it’s what branding is about.

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Yes, being in business
Is hard work!

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So whatever you do…

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Q & A
What is on your mind?

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Thank You!
Elizabeth Dunn HallLinkedIn
Instagram @nrg.design
Twitter @nrgdesign
TikTok @nrgdesign

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Keep in Touch
Elizabeth Dunn HallLinkedIn
Instagram @nrg.design
Twitter @nrgdesign
TikTok @nrgdesign