交通大學 資訊管理研究所 資訊經濟與企業智慧研究室 簡介

1. 資訊經濟與企業智慧實驗室 I nformation E conomics & B usiness I ntelligence Lab 資訊 與 網路 科技領域 之 服務 創新 與 價值 創造 Services Innovation & Value Creation in Information Technology

2. 美國頂尖大學商學院資管領域特色 Rank University Focus 1 MIT IT ECON 2 CMU IT ECON 3 UT-Austin IT ECON 4 University of Arizona IT System 5 University of Minnesota IT Behavior

3. 世界著名網路公司與服務 Industry Company Core Services Auction eBay Reputation EC Amazon Recommendation Telecommunication Skype P2P VoIP Advertising Google Target Marketing Web 2.0 YouTube User Generating Content Social Network facebook Relation networking

4. 資訊經濟研究議題 Topics – 5C Area C ommunication Telecommunication C ontent Digital Content C hannel Distribution Channel C ommerce Electronic Commerce C ommunity Social Networks

5. 資訊經濟涵蓋架構 Focus Aspect Layer Research Issue Strategy 4 IT Startup (Finance) 3 Business Model (Marketing, Operation) System 2 Innovative Services (Products) 1 Emerging Technology (Technology)

6. 實驗室目前研究專題 Current Projects Web 2.0 & Peer Production Collective Intelligence Social Networks Digital Supply Chain Electronic Commerce Knowledge Management

9. 實驗室成員 研究生活規劃 Study Coursework ( 1 st year)+ Research ( 2 nd year) Support All graduate students are supported TA ( 1 st year) or RA ( 2 nd year) Life At least three main activities each semesters: sport, tour, dinner, movie, tea/coffee time Career Internet/EC company: engineer, manager, CEO

10. 時尚 ( 研究議題 ) 經典 ( 研究方法 ) 自由 ( 研究學風 ) 嚴謹 ( 研究 訓練 ) 資訊經濟與企業智慧實驗室 I nformation E conomics & B usiness I ntelligence Lab