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Alexa, what's next?

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Alexa, what's next?

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Beschreibung

A new Alexa skill is quickly built and certified at Amazon. Depending on its complexity, this process can be completed in a few weeks. The same applies to Google Actions. But some people put their hands in their laps afterwards and wonder why their new, innovative voice application does not go through the roof. History repeats itself: 25 years ago, with the advent of the World Wide Web, many HTML projects were published whose content was not updated for a long time. Today nobody would launch a website or a smartphone app and then leave it to itself. Why should it be different with an Alexa skill, a Google Action or a Bixby capsule? In this session you will learn about strategies and solutions to make your voice application up-to-date, interactive and interesting. Use the existing tools of the providers and make sure that your content can easily be kept up-to-date. We will also look at the insights and modernization measures from the three-year operation of one of the first German-speaking Alexa Skills.

Transkript

  1. 1. 1 / 58 Alexa,Alexa, what's next?what's next?
  2. 2. 2 / 58 Ralf Eggert CEO of Travello GmbH Alexa Partner Agency AWS Certified Alexa Skill Builder Alexa Champion Bixby Premier Developer
  3. 3. 3 / 58 Alexa?Alexa? Google Assistant?Google Assistant? Bixby?Bixby? Other?Other?
  4. 4. 4 / 58 The start
  5. 5. 5 / 58 Seven Project Phases
  6. 6. 6 / 58 The theory 1. Kickoff 3. Conception 5. Implementation 7. Maintenance 2. Prototyping 4. Design 6. Testing Going live
  7. 7. 7 / 58 The reality 1. Kickoff 3. Conception 5. Implementation 7. Maintenance 2. Prototyping 4. Design 6. Testing Going live
  8. 8. 8 / 58 Continuous Maintenance 1 3 52 4 6 1 3 52 4 6 1 3 52 4 6 7
  9. 9. 9 / 58 Continuous Maintenance Promote Monitor Improve Repeat
  10. 10. 10 / 58 Let's get started
  11. 11. 11 / 58 How to implementHow to implement Continuous Maintenance?
  12. 12. 12 / 58 PromotePromote
  13. 13. 13 / 58 What is theWhat is the problem?problem?
  14. 14. 14 / 58 The »after launch flat line«
  15. 15. 15 / 58 NoNo traffic!traffic!
  16. 16. 16 / 58 Ask not what Amazon can do for your Alexa Skill! Ask what you can do for your Alexa Skill!
  17. 17. 17 / 58 9 tips9 tips for promotingfor promoting
  18. 18. 18 / 58 SSO Optimize all texts, icons, keywords, category for the Alexa Skill Store. 1
  19. 19. 19 / 58 Social Media Create a group or fan page, build a community and inform them about your voice experience. 2
  20. 20. 20 / 58 Landing Page Create an exciting landing page with further information about the Alexa Skill. 3
  21. 21. 21 / 58 Promotion video Produce a promotion video for your voice application to show it in action. 4
  22. 22. 22 / 58 Influencer Ask influencers from a suitable industry (e.g. travel, fitness, etc.) to talk about your voice experience. 5
  23. 23. 23 / 58 Blogs & News Contact blogs and news portals specialized on Smart Assistants to report about your new voice application. 6
  24. 24. 24 / 58 Quick Links Use Quick Links to make it as easy as possible for new and returning users to access your Alexa Skill. 7
  25. 25. 25 / 58 NFI Toolkit (beta) Use the Name-Free Interactions (NFI) Toolkit to no longer depend on the invocation name. 8
  26. 26. 26 / 58 Special Events Host a special event like a raffle with interesting prizes to promote your voice experience. 9
  27. 27. 27 / 58 A quite successful promotion
  28. 28. 28 / 58 MonitorMonitor
  29. 29. 29 / 58 UseUse AnalyticsAnalytics
  30. 30. 30 / 58 8 tips8 tips for monitoringfor monitoring
  31. 31. 31 / 58 Summary Daily or once a week Default is last 7 days Watch the rise or fall 1
  32. 32. 32 / 58 Customers Identify days of highest (SA) and lowest (MO) usage Implement features on days with lowest usage 2
  33. 33. 33 / 58 Sessions Spot error situations Check logs for these situations Try to avoid these situations in future 3
  34. 34. 34 / 58 Intents Spot most used and lesser used intents Improve most used intents Remove lesser used intents (if possible) 4
  35. 35. 35 / 58 Interaction Path Examine carefully! Is your dialog working out? Are people losing their way? 5
  36. 36. 36 / 58 Retention How many come back after one week? After ten weeks? Can you spot any progress? 6
  37. 37. 37 / 58 Intent history Examine the intent history on a regular base. If you have no data yet, improve promotion first 7
  38. 38. 38 / 58 Watch reviews Monitor them regularly. Answer if it makes sense. If you have no reviews yet, improve promotion first 8
  39. 39. 39 / 58 Don't be afraidDon't be afraid of bad reviews!of bad reviews!
  40. 40. 40 / 58 ImproveImprove
  41. 41. 41 / 58 8 tips8 tips for improvingfor improving
  42. 42. 42 / 58 React to reviews Use the power of constructive bad reviews! Fix bugs and problems asap! Be polite and don't argue. 1
  43. 43. 43 / 58 Improve model Use intent history to fix utterances with low confidence daily, or with medium confidence weekly. Update interaction model. 2
  44. 44. 44 / 58 Improve content Add new content as frequently as possible, at least monthly! Can you add daily fresh content? 3
  45. 45. 45 / 58 Add new intents Add more intents to solve your users problems and to improve your voice experience. 4
  46. 46. 46 / 58 Add new features New Alexa features can solve old problems, e.g. FallbackIntent. Improve you simple Skill with more complex features. 5
  47. 47. 47 / 58 Ask your fans Contact your fans and ask you community for their most wanted improvements. Reward the best ideas. 6
  48. 48. 48 / 58 Add voice actors Improve the voice experience by exchanging synthetic voices with real voice actors. 7
  49. 49. 49 / 58 Add easter eggs Add some hidden features to your voice applications like answers to unrelated but frequently asked questions. 8
  50. 50. 50 / 58 RepeatRepeat
  51. 51. 51 / 58 Infinite loop Promote Monitor Improve Repeat
  52. 52. 52 / 58 Conclusion
  53. 53. 53 / 58 Project phases Maintenance is the longest project phase!
  54. 54. 54 / 58 Promote Increase the number of users of your Alexa Skill.
  55. 55. 55 / 58 Monitor Examine the metrics regularly and act!
  56. 56. 56 / 58 Improve Make your Alexa skill a little bit better every day.
  57. 57. 57 / 58 Repeat Again and again and again. And then again.
  58. 58. 58 / 58 Thanks! ralf@travello.audio https://www.travello.audio

Beschreibung

A new Alexa skill is quickly built and certified at Amazon. Depending on its complexity, this process can be completed in a few weeks. The same applies to Google Actions. But some people put their hands in their laps afterwards and wonder why their new, innovative voice application does not go through the roof. History repeats itself: 25 years ago, with the advent of the World Wide Web, many HTML projects were published whose content was not updated for a long time. Today nobody would launch a website or a smartphone app and then leave it to itself. Why should it be different with an Alexa skill, a Google Action or a Bixby capsule? In this session you will learn about strategies and solutions to make your voice application up-to-date, interactive and interesting. Use the existing tools of the providers and make sure that your content can easily be kept up-to-date. We will also look at the insights and modernization measures from the three-year operation of one of the first German-speaking Alexa Skills.

Transkript

  1. 1. 1 / 58 Alexa,Alexa, what's next?what's next?
  2. 2. 2 / 58 Ralf Eggert CEO of Travello GmbH Alexa Partner Agency AWS Certified Alexa Skill Builder Alexa Champion Bixby Premier Developer
  3. 3. 3 / 58 Alexa?Alexa? Google Assistant?Google Assistant? Bixby?Bixby? Other?Other?
  4. 4. 4 / 58 The start
  5. 5. 5 / 58 Seven Project Phases
  6. 6. 6 / 58 The theory 1. Kickoff 3. Conception 5. Implementation 7. Maintenance 2. Prototyping 4. Design 6. Testing Going live
  7. 7. 7 / 58 The reality 1. Kickoff 3. Conception 5. Implementation 7. Maintenance 2. Prototyping 4. Design 6. Testing Going live
  8. 8. 8 / 58 Continuous Maintenance 1 3 52 4 6 1 3 52 4 6 1 3 52 4 6 7
  9. 9. 9 / 58 Continuous Maintenance Promote Monitor Improve Repeat
  10. 10. 10 / 58 Let's get started
  11. 11. 11 / 58 How to implementHow to implement Continuous Maintenance?
  12. 12. 12 / 58 PromotePromote
  13. 13. 13 / 58 What is theWhat is the problem?problem?
  14. 14. 14 / 58 The »after launch flat line«
  15. 15. 15 / 58 NoNo traffic!traffic!
  16. 16. 16 / 58 Ask not what Amazon can do for your Alexa Skill! Ask what you can do for your Alexa Skill!
  17. 17. 17 / 58 9 tips9 tips for promotingfor promoting
  18. 18. 18 / 58 SSO Optimize all texts, icons, keywords, category for the Alexa Skill Store. 1
  19. 19. 19 / 58 Social Media Create a group or fan page, build a community and inform them about your voice experience. 2
  20. 20. 20 / 58 Landing Page Create an exciting landing page with further information about the Alexa Skill. 3
  21. 21. 21 / 58 Promotion video Produce a promotion video for your voice application to show it in action. 4
  22. 22. 22 / 58 Influencer Ask influencers from a suitable industry (e.g. travel, fitness, etc.) to talk about your voice experience. 5
  23. 23. 23 / 58 Blogs & News Contact blogs and news portals specialized on Smart Assistants to report about your new voice application. 6
  24. 24. 24 / 58 Quick Links Use Quick Links to make it as easy as possible for new and returning users to access your Alexa Skill. 7
  25. 25. 25 / 58 NFI Toolkit (beta) Use the Name-Free Interactions (NFI) Toolkit to no longer depend on the invocation name. 8
  26. 26. 26 / 58 Special Events Host a special event like a raffle with interesting prizes to promote your voice experience. 9
  27. 27. 27 / 58 A quite successful promotion
  28. 28. 28 / 58 MonitorMonitor
  29. 29. 29 / 58 UseUse AnalyticsAnalytics
  30. 30. 30 / 58 8 tips8 tips for monitoringfor monitoring
  31. 31. 31 / 58 Summary Daily or once a week Default is last 7 days Watch the rise or fall 1
  32. 32. 32 / 58 Customers Identify days of highest (SA) and lowest (MO) usage Implement features on days with lowest usage 2
  33. 33. 33 / 58 Sessions Spot error situations Check logs for these situations Try to avoid these situations in future 3
  34. 34. 34 / 58 Intents Spot most used and lesser used intents Improve most used intents Remove lesser used intents (if possible) 4
  35. 35. 35 / 58 Interaction Path Examine carefully! Is your dialog working out? Are people losing their way? 5
  36. 36. 36 / 58 Retention How many come back after one week? After ten weeks? Can you spot any progress? 6
  37. 37. 37 / 58 Intent history Examine the intent history on a regular base. If you have no data yet, improve promotion first 7
  38. 38. 38 / 58 Watch reviews Monitor them regularly. Answer if it makes sense. If you have no reviews yet, improve promotion first 8
  39. 39. 39 / 58 Don't be afraidDon't be afraid of bad reviews!of bad reviews!
  40. 40. 40 / 58 ImproveImprove
  41. 41. 41 / 58 8 tips8 tips for improvingfor improving
  42. 42. 42 / 58 React to reviews Use the power of constructive bad reviews! Fix bugs and problems asap! Be polite and don't argue. 1
  43. 43. 43 / 58 Improve model Use intent history to fix utterances with low confidence daily, or with medium confidence weekly. Update interaction model. 2
  44. 44. 44 / 58 Improve content Add new content as frequently as possible, at least monthly! Can you add daily fresh content? 3
  45. 45. 45 / 58 Add new intents Add more intents to solve your users problems and to improve your voice experience. 4
  46. 46. 46 / 58 Add new features New Alexa features can solve old problems, e.g. FallbackIntent. Improve you simple Skill with more complex features. 5
  47. 47. 47 / 58 Ask your fans Contact your fans and ask you community for their most wanted improvements. Reward the best ideas. 6
  48. 48. 48 / 58 Add voice actors Improve the voice experience by exchanging synthetic voices with real voice actors. 7
  49. 49. 49 / 58 Add easter eggs Add some hidden features to your voice applications like answers to unrelated but frequently asked questions. 8
  50. 50. 50 / 58 RepeatRepeat
  51. 51. 51 / 58 Infinite loop Promote Monitor Improve Repeat
  52. 52. 52 / 58 Conclusion
  53. 53. 53 / 58 Project phases Maintenance is the longest project phase!
  54. 54. 54 / 58 Promote Increase the number of users of your Alexa Skill.
  55. 55. 55 / 58 Monitor Examine the metrics regularly and act!
  56. 56. 56 / 58 Improve Make your Alexa skill a little bit better every day.
  57. 57. 57 / 58 Repeat Again and again and again. And then again.
  58. 58. 58 / 58 Thanks! ralf@travello.audio https://www.travello.audio

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