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Why me?
Why you need someone like me on your
project
Etienne Garbugli
Product Design & Marketing Consultant
I was born 45°17 N, 73°17 W
I was born 45°17 N, 73°17 W
also known as Greenfield Park
I’m 1/4 italian, 3/4 French-
Canadian
Étienne is French, Garbugli
Italian
I speak
French English Chinese German Italian
I like… and dislike
Hockey
Cheese
Travel
Movies
Sociology
Umbrellas
Ironing
Driving
Baseball
Routine
I studied
High School
English
Arts
Maths
Communications
Bachelor’s Degree
French
Creative Arts
Collegial Degree
Ecommerce
...
I worked
2005 2006 2007 2008 2009 2010 2011 2012
I worked
2005 2006 2007 2008 2009 2010 2011 2012
Kotsego
Usability & User Experience
Consulting
Reversible Media
Designed ...
Overall, my background is
Design
25%
Psychology
25%
Marketing &
Communications
25%
Technical
25%
Overall, my background is
Design
25%
Psychology
25%
Marketing &
Communications
25%
Technical
25%
Chrome logo?
What I do
Many names…
Information Architecture
Interaction Design
Ergonomy
Usability
User Experience Design
UX Strategy
Human Factor...
Some terms I try to avoid
Information Architecture Interaction Design
Human Factors
Human Computer Interaction
User-Center...
Concretely…
Which version works best?
A. B.
Which version works best?
A. B.+ 32.5%
Which version works best?
A. B.
Which version works best?
A. B.+ 14%
Which version works best?
A. B.
Which version works best?
A. B.+ 51.8%
Which version works best?
A. B.
Which version works best?
A. B.+ 83.4%
Which version works best?
A. B.
Which version works best?
A. B.+ 13.6%
Find the best model
possible for your product.
I help you
Where can I help?
How do I find out?
How do I find out?
Quantitative research (sometimes me)
Multivariate testing
Testing multiple interface
or product recipes...
How do I find out?
Quantitative research (sometimes me)
Qualitative research (me)
Multivariate testing
Testing multiple in...
•Evaluate product potential prior
to investing too much
•Design a product that sells, converts,
_______, etc
•Correct and ...
Let’s talk.
Etienne Garbugli
Product Design Consultant
Answer
?
Phone
+1 514-298-7102
Nearby?
Email
etienne@leanb2bbook.co...
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Many names… Information Architecture Interaction Why You Need Someone Like me on Your Project

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Veröffentlicht am

Many names…
Information Architecture
Interaction Design
Ergonomy
Usability
User Experience Design
UX Strategy
Human Factors
UI design
Human Computer Interactions
User-Centered Design

Veröffentlicht in: Technologie, Design
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