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Creativity & Innovation
  Generating better design ideas
Etienne
  @egarbugli // #ipconf
@egarbugli // #ipconf
@egarbugli // #ipconf
More creative

Work harder

Work better as a team

Better techniques
      @egarbugli // #ipconf
$




    August 24 2011

       @egarbugli // #ipconf
@egarbugli // #ipconf
@egarbugli // #ipconf
@egarbugli // #ipconf
A movie...

@egarbugli // #ipconf
@egarbugli // #ipconf
@egarbugli // #ipconf
1) A small ego
2) The ability to
   collaborate and work
   with differences


           @egarbugli // #ipconf
No matter what my views of him are
       personally. He's the most qualified for
the job and therefore, it would be of a
disservice to the union to not allow him to
hold office just because he doesn't like me.”
                    - Lincoln on Edward Stanton



                  @egarbugli // #ipconf
@egarbugli // #ipconf
@egarbugli // #ipconf
@egarbugli // #ipconf
@egarbugli // #ipconf
How might we create a
collaborative
environment?



          @egarbugli // #ipconf
The 8 Creative Types - Jason Theodor


       @egarbugli // #ipconf
Apple Introduces Revolutionary New Laptop With No Keyboard

                    @egarbugli // #ipconf
Art director

    Flash
Developer                           Copywriter


 Account
 manager                            Designer


            Information
              architect


            @egarbugli // #ipconf
Opening

          Exploration
                                  Closing




          @egarbugli // #ipconf
1. Limited time (timeboxed)
                                                                                          2. Small teams (3 to 5)
                                                                                          3. Quantity over quality
                                                                                          4. 1 conversation at a time
                                                                                          5. Shared accountability
                                                                                          6. Wild ideas are allowed
Cras condimentum, tortor sed
pellentesque malesuada, eros est
                                          Cras condimentum, tortor sed
                                          pellentesque malesuada, eros est
                                                                                          7. Build on others' ideas
egestas tellus, id scelerisque elit
lectus vitae purus. Fusce dapibus
est et felis pellentesque ut adipiscing
                                          egestas tellus, id scelerisque elit
                                          lectus vitae purus. Fusce dapibus
                                          est et felis pellentesque ut adipiscing
                                                                                             ...
diam tempor. Aenean ultricies             diam tempor. Aenean ultricies
magna non ante semper pharetra.           magna non ante semper pharetra.
Class aptent taciti sociosqu ad           Class aptent taciti sociosqu ad
litora torquent per conubia nostra,       litora torquent per conubia nostra,
per inceptos himenaeos. Donec             per inceptos himenaeos. Donec
pulvinar rutrum nisl ac imperdiet.        pulvinar rutrum nisl ac imperdiet.
Nunc vulputate scelerisque lectus         Nunc vulputate scelerisque lectus
eu adipiscing. imperdiet imperdiet        eu adipiscing.




                                                                                    @egarbugli // #ipconf
If you tell people where to go, but not
how to get there, you’ll be amazed at
the results.
             - General George S. Patton




           @egarbugli // #ipconf
am ple
Ex


@egarbugli // #ipconf
Opening

          Exploration




          @egarbugli // #ipconf
Exclusion techniques
Parallel
Design




Five Sketches   TM




Brain
Writing


                          @egarbugli // #ipconf
Exploration techniques
Inspired by...
                    Microsoft...           Google...   Apple...




Reverse
Thinking



Medici
Transpositionn


                               @egarbugli // #ipconf
Exploration techniques




       @egarbugli // #ipconf
Exploration techniques
Keyword
Association
                               +              =



Resource
Availability                   -              =


Blue Sky
Thinking


                      @egarbugli // #ipconf
Empathic techniques
6 Thinking
HatsTM




             Information, Emotion, Creativity, Discernment, Optimistic, Facilitator



Spectrum


                           Child                  //                  Adult


How might    How might we send a man in space?

we?



                           @egarbugli // #ipconf
Empathic techniques




     How Might We...
Make a More Refreshing Soap?
              Play
        @egarbugli // #ipconf
Empathic techniques




     How Might We...
Make a More Refreshing Soap?

        @egarbugli // #ipconf
Empathic techniques
2x2                              Grid
                                 Economic      Fun   Simple

        Dangerous

                                                              Fast




                                                              Mid speed
Small               Large




                                                              Slow
         Friendly




                            @egarbugli // #ipconf
Inclusion techniques
6-up Sketching


                    1.             2.            3.   ...




                         @egarbugli // #ipconf
If you freeze an idea too quickly, you
fall in love with it. If you refine it too
quickly, you become attached to it and
it becomes very hard to keep
exploring, to keep looking for better.”
           - Jim Glymph, Gehry Partners




            @egarbugli // #ipconf
Inclusion techniques
6-up Sketching


                    1.             2.            3.   ...



Open Sessions




                         @egarbugli // #ipconf
Other resources




   @egarbugli // #ipconf
Closing




@egarbugli // #ipconf
Limited votes
Closing

                            With end
                            users



                      With techniques



          @egarbugli // #ipconf
A few techniques...
$100 Test                             Dot Voting

Forced Ranking                        Hot Air Balloon

Build the Checklist                   Speed Boat

Spectrum Mapping                      Decision Matrix

Impact & Effort Matrix                Nuf Said




                      @egarbugli // #ipconf
Better ideas
Less risk
 More team engagement
Shared vision

Exploring more alternatives

       @egarbugli // #ipconf
@egarbugli // #ipconf
@egarbugli // #ipconf
@egarbugli // #ipconf
@egarbugli // #ipconf
Post-it...
             @egarbugli // #ipconf
Jobs vs Lincoln




           Directive       Participative

Crushes competitors        Hires competitors

 Center of attention      Team first

 Micro management          Trust & delegation

            Creator Leader

                @egarbugli // #ipconf
@egarbugli // #ipconf
More creative

Work harder

Work better as a team

Better techniques
      @egarbugli // #ipconf
@egarbugli // #ipconf
References




www.gogamestorm.com




                      jasonfurnell.wordpress.com




                        @egarbugli // #ipconf
Etienne Garbugli
www.etiennegarbugli.com
  @egarbugli      egarbugli



 •User experience (UX)
 •Collaborative design
 •Creative facilitation
 •Usability testing

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Generating Better Design Ideas Through Collaboration