A short presentation on how to launch an advertising campaign that fails gracefully. This presentation provides examples when one piece fails, the core functionality remains.

1. Ad Campaigns
should fail. Gracefully.
Photo Credit: http://www.flickr.com/photos/31288116@N02/3406903520/

2. Launch many ideas at
once and test.
Photo Credit: http://www.flickr.com/photos/horiavarlan/4273224351/

3. Teeth can still be brushed
without electricity.
Photo Credit: http://www.flickr.com/photos/paussus/4194956314/

4. One light outage doesn’t
result in darkness.
Photo Credit: http://www.flickr.com/photos/cmiper/2215954440/

5. Without power an
escalator still works
Photo Credit: http://www.flickr.com/photos/taom-ge/7420099700/

6. @efader
Photo Credit: http://www.flickr.com/photos/taom-ge/7420099700/