This document discusses advertising and social media marketing. It introduces different types of advertising like television, radio, online, and print advertising. The purpose of advertising is to convince customers that a company's products are best and to create and reinforce brand awareness. Social media marketing refers to gaining website traffic or attention through social media sites by creating shareable content. Popular social media platforms for marketing include Facebook, Twitter, Instagram, blogs and YouTube. Traditional advertising is minimizing due to the internet overtaking television, and issues like leaks and social media mishaps can impact traditional advertisers.

1. Advertising & Social
Media Marketing
BY
EDWIN ANTONY

2. Introduction to Advertisement
 Advertising or advertizing is a form
of communication for marketing and used to encourage, persuade,
or manipulate an audience (viewers, readers or listeners; sometimes a
specific group) to continue or take some new action.
 Most commonly, the desired result is to drive consumer behavior with
respect to a commercial offering.

3. Types of advertising
 Television advertising / Music in advertising
 Radio advertising
 Online advertising
 Covert advertising
 Press advertising
 Billboard advertising
 Mobile billboard advertising
 In-store advertising
 Celebrity branding

4. Purpose of Advertising
 Advertising is at the front of delivering the proper message to
customers and prospective customers. The purpose of advertising is
to convince customers that the company products are the
best, enhance the image of the company, point out and create a
need for products or services, demonstrate new uses for established
products, announce new products and programs, reinforce the
salespeople's individual messages, draw customers to the
business, and to hold existing customers

5. Cocacola Advertisement comparison

7.  No sex idea from idea
The latest from Idea is on an alternative population control method.
They reason out that the population increases due to the lack of good
entertainment. Due to absence of power and no TV, people indulge
more into conjugal entertainment, leading to extension of family. What
to do Sirji ?? Yeah baby, Now Idea comes with 3G…from now on no
sex for you…your partner is engaged in world cup, video gaming,
video chatting and what not… This ad leaves a message that there
will be „No Aabaadi, No Barbaadi’ because people will be ‘3G pe
Busy’

8.  “Daag ache hai”
While most detergent ads still talk about spotlessly clean clothes Surf
excel offers a different take on Stains. It sparks the thought that dirt
could actually be good if it is for good. Six years ago the detergent
king started the campaign with an ad that shows two children on their
way to school. The girl falls into a puddle, dirtying herself and starts
howling. The brother dives into the puddle, wrestle with it threatening it
to apologise. He emerges a while later all muddy and stained, proudly
declaring, “Sorry bola (The puddle said it was sorry).” The girl smiles.

9. Social Media Marketing

10.  Social media marketing refers to the process of gaining website
traffic or attention through social media sites.
 Social media marketing programs usually center on efforts to create
content that attracts attention and encourages readers to share it
with their social networks. A corporate message spreads from user to
user and presumably resonates because it appears to come from a
trusted, third-party source, as opposed to the brand or company
itself. Hence, this form of marketing is driven by word-of-mouth,
meaning it results in earned media rather than paid media.
 Social media is a platform that is easily accessible to anyone with
internet access. Increased communication for organizations fosters
brand awareness and often, improved customer service.
Additionally, social media serves as a relatively inexpensive platform
for organizations to implement marketing campaigns.

11.  Facebook
 Twitter
 Foursquare
 Google+
 Instagram
 Blogs
 LinkedIn
 Yelp
 YouTube
Tactics

12. Implications on traditional advertising
 Minimizing use
Traditional advertising techniques include print and television advertising.
The Internet had already overtaken television as the largest advertising market
 Leaks
Internet and social networking leaks are one of the issues facing traditional
advertising. Video and print ads are often leaked to the world via the Internet
earlier than they are scheduled to premiere. Social networking sites allow those
leaks to go viral, and be seen by many users more quickly. Time difference is also
a problem facing traditional advertisers
 Social media marketing mishaps
Social media marketing provides organizations with a way to connect with their
customers. However, organizations must protect their information as well as
closely watch comments and concerns on the social media they use.