23. ‘
fag.got (fag t) 1. there was
e
a time when the word “faggot”
meant a bundle of sticks. but
then people started using it
in an insulting, offensive way
and things changed. so when
you say things like “homo,”
“dyke” and “that’s so gay” try-
ing to be funny, remember,
you may actually be hurting
someone. 2. so please, knock
it off. 3. get more information
at ThinkB4YouSpeak.com
24. Demonstrates
Conveys benefit
‘
fag.got (fag t) 1. there was
e
a time when the word “faggot”
meant a bundle of sticks. but
then people started using it
in an insulting, offensive way
and things changed. so when
you say things like “homo,”
“dyke” and “that’s so gay” try-
ing to be funny, remember,
you may actually be hurting
someone. 2. so please, knock
it off. 3. get more information
at ThinkB4YouSpeak.com
Informs Expresses beliefs Educates
33. ‘
fag.got (fag t) 1. there was
e
a time when the word “faggot”
meant a bundle of sticks. but
then people started using it
in an insulting, offensive way
and things changed. so when
you say things like “homo,”
“dyke” and “that’s so gay” try-
ing to be funny, remember,
you may actually be hurting
someone. 2. so please, knock
it off. 3. get more information
at ThinkB4YouSpeak.com
65. A/1
What is great?
Purpose:
To help you develop your taste and judgement as to what is great creative.
Find one ad that you consider creatively great and one that you think is terrible. They can be magazine ads, billboards (photograph it), online ads, posters. Don't use
TV for this exercise. Capture them somehow (digitally or torn out).
Prepare to discuss what makes it great or not. What works, what doesn't. Think about what is creative. There are no right answers. This is your opinion.
Evaluation:
Ability to express yourself and argue in favor of your position.