Using technology to achieve healthcare objectives and overcome challenges in the healthcare sector. A case study on the NHS Great Yarmouth & Waveney community health website is presented. The website provides local health information, empowers patients, and aims to reduce health costs through an interactive forum, medical condition information, local events, and personal health plans. Statistics show over 6,000 visits and 22,000 page views in the first year, with 24% returning visitors. The future plans to roll out the site to other regions and link to additional health services.

1. Using technology to achieve healthcare objectives Julian Mitchell, Eduserv Public Sector Manager Linda Caine, Case Study, NHS Great Yarmouth & Waveney

2. Agenda Eduserv Challenges for the healthcare sector Using technology to meet healthcare challenges Case Study Community Health Website – Linda Caine

3. About Eduserv Web Hosting Web Development Access and Identity Management Not-for-profit

4. Clients

5. Challenges for the healthcare sector Holding onto gains Budget cuts Greater integration with care systems Self management of long-term conditions Efficient and Effective use of technology

6. Overcoming challenges with technology Online self assessment Recommendations based on personal information Working with InferMed – 40+ self assessment tools Option of call-back

7. NHS Direct phase 2 Managing long term conditions Reminders via text, PDAs and email Communication to GP systems Pain management guidance online

8. NHS Hammersmith and Fulham Simple content management Local service finder Improved navigation and search Phase two…

9. Local health for local people Linda Caine linda@backthree.com

10. NHS Great Yarmouth and Waveney 100,000 people with at least 1 long term condition High usage of GP and hospital capacity Cultural issues of dependency & ‘mother hen’ Communication, communication, communication

11. Our challenge Local information Doing away with leaflets Empowering patients Social marketing Reducing burden of health costs

12. Our solution A website dedicated to long-term, chronic conditions An interactive forum Information on medical conditions Local events and information The Personal Health Plan

13. The website www.livinglife.gyw.nhs.uk Flag (design) Eduserv (development and hosting) Dr Vince Forte and service users (content)

14. Livinglife.gyw.nhs.uk Professionally-built with scalability Full back office hosting, support & maintenance Adapt to new priorities - GP/Patient dialogue Option for personal health budgets

15. Nothing is cost free Annual running costs – about 50p per patient Clinical contribution & oversight Project & editorial management System support costs

16. User statistics Aug 2009 – Feb 2010 6,242 visits 22,558 page views (3.73 per visit) 24.22% returning visitors

17. livinglife.gyw.nhs.uk - website analytics Total Visits over 12 months: 6,242 Feb Visits: 836 Feb Unique Visits: 680

18. livinglife.gyw.nhs.uk - website analytics Direct Traffic: 24.05% Referring Traffic: 9.98% Search Engine Traffic: 65.97%

19. The future Roll out to other PCTs Expert patient programmes Link to other local services and NHS Direct, NHS Choices etc Personalisation agenda

21. Questions?

22. Julian Mitchell, Eduserv Public Sector Manager 01225 474317 julian.mitchell@eduserv.org.uk Linda Caine – NHS Consultant linda@backthree.com Visit stand M19