Unleashing the power of marketing

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Eduardo De los Santos

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Each Company is making their way to Rural India. Most of them have studied the market and Analyzed the things over there and ready to fight at Rural India. There are some of the companies which have already written their success stories in Rural market. Companies like HUL, ITC, LG, Mahindra have given a new format for rural marketing. They have done a great job. So, the marketing is always have the difference in Urban and rural, which makes the companies to think over the Marketing mix. A series of pre-defined standards related to the performance of an individual product, service or system that enables someone to easily determine the capability to perform its function within an acceptable range.

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Starbucks, a leading specialty-coffee brand and coffee store chain based in the US was founded in 1971 by Gerald Baldwin, Gordon Bowker, and Ziev Siegl. In 2002, Starbucks had achieved a CAGR of 40% since its IPO and owned approx 5000 stores Its competitors range from small-scale specialty coffee chains to independent specialty coffee shops, and donut and bagel chains. Further growth in untapped national and international markets and unreached saturation levels.

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