International Search Summit in London , Oct-2010

1. Get millions of users in China
Inway Ni, VP@4399

2. Index
• Factors about 4399
• Understand China Internet Users
• Tips before Search Marketing
• Trends we care

3. Factors about 4399
• Top one portal and traffic sources
for Flash game and Browser Game.
• 100+ million users. 30+ million UV
per day.
• “4399” is the one of those most
popular keywords in Baidu index.

4. Understand China internet users
• Hao123.com, 265.com,
• QQ (155815 inway.ni@gmail.com)
• Taobao VS Eachnet ( Ebay ), Baidu VS Google.
• Undertand their PCs ( notebooks )
• Where they start internet browsing
( Homepage , tools )

5. Tips before Search Marketing
• ICP or not?
• Any other certificates needed?
• How to get .cn domain and manage your .com
in China?
• Where to host your website?
• Search Marketing Agencies or resellers?
• How many search engines should be
considered?
• Keep your translation up-to-date.

6. Trends we care
• Google is still important at both PC side and
mobile
• APPs is moving users behavior out of domain-
based internet eco-system
• SEM for shopping search engine is very
important.