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Transmedia Innovation: The Connect & Develop Theory

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Transmedia Innovation: The Connect & Develop Theory

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Here is the presentation I used during my interactive workshop at TEDx Valladolid 2015. This day I revealed the name of the creative innovation agency we will launch in some weeks: FLUOR.

Here is the presentation I used during my interactive workshop at TEDx Valladolid 2015. This day I revealed the name of the creative innovation agency we will launch in some weeks: FLUOR.

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Transmedia Innovation: The Connect & Develop Theory

  1. 1. TEDx Valladolid 2015 Eduardo Prádanos CEO FLUOR eduardo.pradanos@fluorlifestyle.com WHOAMI? - ‘FLUOR: Connect + Develop + Innovate’ is a creative innovation agency - Founder Innovación Audiovisual - Director Postgraduate Branded Content & Transmedia Storytelling (Inesdi) - EuroTransmedia Advisory Board member - Twitter: @EduardoPradanos - My blog: eduardopradanos.com FLUOR:Connect+Develop+Innovate
  2. 2. New Creativity for Content Strategy TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate
  3. 3. TEDx 2015 Títuloapartado ConnectDevelopInnovate TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate FLUOR(ine) is the most reactive of all periodic table of elements. FLUOR(ine) reacts to form particularly strong compounds with most other different elements. The FLUOR(ine) name comes from the Latin "Fluere" which means ‘flow’.
  4. 4. TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate We are the biggest creative innovation agency worldwide.
  5. 5. CONNECT DEVELOP INNOVATE Connect + Develop + Innovate Connect + Develop is the new model of management and innovation development allowing the FLUOR agency to face any idea, challenges or campaigns without fear of not being responsive. Enhancing the connection in real time for any area of innovation enables FLUOR to predict what is going to be relevant in people's lifestyle: technologies, trends, contents, tastes, fashions… Thanks to this new model FLUOR supplies creative and effective solutions on real innovation for any brand and all kind of communication. TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate
  6. 6. TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate
  7. 7. TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate
  8. 8. TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate
  9. 9. I + D + i TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate
  10. 10. TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate
  11. 11. TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate
  12. 12. ADN FLUOR FLUOR_entertainment FLUOR_brain FLUOR_strategy FLUOR_lab TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate
  13. 13. FLUOR_entertainment TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate
  14. 14. New Creativity for Content Strategy TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate
  15. 15. We support the entertainment content as the most effective and complete way to hook and reach people. TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate
  16. 16. FLUOR_strategy TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate
  17. 17. New Marketing is New Business TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate
  18. 18. This is our vision to break up the problems for brands through lifestyle strategy innovation. TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate
  19. 19. FLUOR_brain TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate
  20. 20. Sharing knowledge to be connected TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate
  21. 21. Our constant engine of thinking that allows us to be connected to trends. TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate
  22. 22. FLUOR_lab TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate
  23. 23. New Creativity For Content Strategy BUSCAR IMAGEN Innovation through our productsTEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate
  24. 24. The creative hub to transform our ideas into real living products. TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate
  25. 25. TEDx 2015 Títuloapartado ConnectDevelopInnovate In FLUOR we feel sure to recover the real value of concept to give consistency to new strategic visions. The concept allows the brand to be and coexist. The brand concept is what the plot to fiction content and so it's the creative key point to start successfully any proposal. TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate
  26. 26. WORKSHOP INNOVATION TRANSMEDIA TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate
  27. 27. Several ways to access to story Narrative universe Co-creation Transmedia Storytelling TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate
  28. 28. https://youtu.be/r4L3yGCGLQk FLUOR:Connect+Develop+Innovate
  29. 29. OUT-OF-HOME TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate
  30. 30. MOBILE APP TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate
  31. 31. SOCIAL NETWORKS TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate
  32. 32. RADIO RADIO/PODCAST TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate
  33. 33. ROLES Group 1: Out-of-home Group 2: Mobile APP Group 3: Social Networks Group 4: Radio/Podcast C + D + I TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate
  34. 34. BENEFITS Efficiency Real experts Improved customer service Budgetary efficiency Honesto work Real innovation Low fat TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate Process optimization
  35. 35. I NECONN CT DEVELOP N OVATE
  36. 36. CONTACT Eduardo Prádanos Grijalvo eduardo.pradanos@fluorlifestyle.com @EduardoPradanos Mobile: (+34) 647693990 TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate
  37. 37. CONNECT DEVELOP INNOVATE

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