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Innovación Audiovisual - Un proyecto Transmedia entre 90 personas de 6 países

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Innovación Audiovisual - Un proyecto Transmedia entre 90 personas de 6 países

  1. 1. TEDx Valladolid 2015 Eduardo Prádanos CEO FLUOR eduardo.pradanos@fluorlifestyle.com WHOAMI? - ‘FLUOR: Connect + Develop + Innovate’ is a creative innovation agency - Founder Innovación Audiovisual - Director Postgraduate Branded Content & Transmedia Storytelling (Inesdi) - New Media teacher (Internacional School of Cinema and TV, Cuba) - EuroTransmedia Advisory Board member - Twitter: @EduardoPradanos - My blog: eduardopradanos.com FLUOR:Connect+Develop+Innovate
  2. 2. When?
  3. 3. Two years ago…
  4. 4. Email —> 20 people Transmedia Content Creativity
  5. 5. FLUOR:Connect+Develop+Innovate #TransBrandedContent
  6. 6. FLUOR:Connect+Develop+Innovate #TransBrandedContent
  7. 7. What?
  8. 8. FLUOR:Connect+Develop+Innovate #TransBrandedContent
  9. 9. FLUOR:Connect+Develop+Innovate #TransBrandedContent
  10. 10. FLUOR:Connect+Develop+Innovate #TransBrandedContent
  11. 11. Why?
  12. 12. FLUOR:Connect+Develop+Innovate #TransBrandedContent
  13. 13. How?
  14. 14. FLUOR:Connect+Develop+Innovate #TransBrandedContent
  15. 15. FLUOR:Connect+Develop+Innovate #TransBrandedContent
  16. 16. FLUOR:Connect+Develop+Innovate #TransBrandedContent
  17. 17. FLUOR:Connect+Develop+Innovate #TransBrandedContent
  18. 18. IA on tour: EICTV (Cuba) http://www.slideshare.net/InnovacionAV/taller-de-altos-estudios-eictv-innovacin-audiovisual-nuevos-consumidores-nuevos-medios-nueva-tv-y-nuevas-narrativas
  19. 19. on tour Madrid Barcelona Salamanca Cuba Brasil Perú Venezuela
  20. 20. 91 authors
  21. 21. FLUOR:Connect+Develop+Innovate on tour 91 authors
  22. 22. Who?
  23. 23. https://innovacionaudiovisual.com/quienes-somos/
  24. 24. Where?
  25. 25. 6 nationalities Spain Argentina Cuba Chile Perú México
  26. 26. Now what?
  27. 27. Some curious stats
  28. 28. 461 posts
  29. 29. Luis Miguel Barral 14 posts
  30. 30. https://innovacionaudiovisual.com/2014/12/04/y-que-piensa-de-todo-esto-series-ly-hablan-los-administradores-siempre-hemos-sido-legales/ Most-read articles: Top 1
  31. 31. https://innovacionaudiovisual.com/2015/05/28/bienvenido-mister-netflix/ Most-read articles: Top 2
  32. 32. https://innovacionaudiovisual.com/2015/10/26/born-to-be-jordi-wild/ Most-read articles: Top 3
  33. 33. Authors who have got more traffic to the blog 1st 2nd 3rd
  34. 34. Main sources 1st 2nd 3rd
  35. 35. Referenced by many important media http://www.rtve.es/alacarta/videos/camara-abierta-20/camara-abierta-20-ashoka-innovacion-audiovisual-barbara-alpuente/2905394/
  36. 36. 10 discussion forums https://innovacionaudiovisual.com/2014/09/05/asi-fue-el-1er-foro-innovacionaudiovisual/
  37. 37. Most-used categories https://innovacionaudiovisual.com/category/creatividad/ https://innovacionaudiovisual.com/category/branded-content/ https://innovacionaudiovisual.com/category/marcas-2/ 1st 2nd 3rd Creativity Branded Content Brands
  38. 38. Top 20 countries (visits)
  39. 39. https://twitter.com/InnovacionAv/lists/innovacion-audiovisual/members Our Twitter list
  40. 40. During this time…
  41. 41. Know each other much better
  42. 42. Helping us
  43. 43. Missing us!
  44. 44. Remember the editorial calendar
  45. 45. Jokes :)
  46. 46. Mistakes
  47. 47. Own projects
  48. 48. More dinners
  49. 49. What have we learnt?
  50. 50. • No incidents in more than two years • We are almost 100 loudspeakers • We’ve got something very special and unique • We´ve generated several strong alliances and partnerships • People love to take part of it • People want to be part of Innovación Audiovisual • People want to boost it cyclically • It´s a source of pride
  51. 51. UNSTOPPABLE FORCE IS IN THE COLLECTIVES FLUOR:Connect+Develop+Innovate
  52. 52. But we have too realized that: • We are not orderer • Sometimes my mission is not practical. I am alone for everything • That is the reason why many ideas don´t.. • Social Networks are automatized • Discussion forums are the better way to be connected between us • We love to be together
  53. 53. This is the moment
  54. 54. Now what?
  55. 55. Discussion • What are our next goals? • What is our own 2020 vision? • How can we get money to make a redesign of the site: donations, crowdfunding, a monthly fee…? • Do we have to create a legal form for the project? Association? • How can we be bigger? • More questions!
  56. 56. Education Consulting Creative campaigns
  57. 57. Thank you! :) #InnovaciónAudiovisual innovacionaudiovisual.com FLUOR:Connect+Develop+Innovate
  58. 58. CONTACT Eduardo Prádanos Grijalvo eduardo.pradanos@fluorlifestyle.com @EduardoPradanos Phone number: (+34) 647693990 FLUOR:Connect+Develop+Innovate

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