La presentación que utilicé en la mesa redonda de la Biblioteca Nacional el 28 de noviembre de 2016.

2. TEDx Valladolid 2015
Eduardo Prádanos
CEO FLUOR
eduardo.pradanos@fluorlifestyle.com
WHOAMI?
- ‘FLUOR: Connect + Develop + Innovate’ is a
creative innovation agency
- Founder Innovación Audiovisual
- Director Postgraduate Branded Content &
Transmedia Storytelling (Inesdi)
- New Media teacher (Internacional School
of Cinema and TV, Cuba)
- EuroTransmedia Advisory Board member
- Twitter: @EduardoPradanos
- My blog: eduardopradanos.com
FLUOR:Connect+Develop+Innovate

3. When?

4. Two years ago…

7. Email —> 20 people
Transmedia
Content
Creativity

8. FLUOR:Connect+Develop+Innovate
#TransBrandedContent

9. FLUOR:Connect+Develop+Innovate
#TransBrandedContent

10. What?

11. FLUOR:Connect+Develop+Innovate
#TransBrandedContent

12. FLUOR:Connect+Develop+Innovate
#TransBrandedContent

13. FLUOR:Connect+Develop+Innovate
#TransBrandedContent

15. Why?

16. FLUOR:Connect+Develop+Innovate
#TransBrandedContent

17. How?

18. FLUOR:Connect+Develop+Innovate
#TransBrandedContent

19. FLUOR:Connect+Develop+Innovate
#TransBrandedContent

20. FLUOR:Connect+Develop+Innovate
#TransBrandedContent

21. FLUOR:Connect+Develop+Innovate
#TransBrandedContent

22. IA on tour: EICTV (Cuba)
http://www.slideshare.net/InnovacionAV/taller-de-altos-estudios-eictv-innovacin-audiovisual-nuevos-consumidores-nuevos-medios-nueva-tv-y-nuevas-narrativas

23. on tour
Madrid Barcelona Salamanca
Cuba Brasil Perú
Venezuela

24. 91 authors

25. FLUOR:Connect+Develop+Innovate
on tour
91 authors

26. Who?

27. https://innovacionaudiovisual.com/quienes-somos/

28. Where?

29. 6 nationalities
Spain Argentina Cuba
Chile Perú México

30. Now what?

32. Some curious stats

33. 461 posts

34. Luis Miguel Barral
14 posts

36. https://innovacionaudiovisual.com/2014/12/04/y-que-piensa-de-todo-esto-series-ly-hablan-los-administradores-siempre-hemos-sido-legales/
Most-read articles: Top 1

37. https://innovacionaudiovisual.com/2015/05/28/bienvenido-mister-netflix/
Most-read articles: Top 2

38. https://innovacionaudiovisual.com/2015/10/26/born-to-be-jordi-wild/
Most-read articles: Top 3

39. Authors who have got more traffic to the blog
1st
2nd
3rd

40. Main sources
1st
2nd
3rd

41. Referenced by many important media
http://www.rtve.es/alacarta/videos/camara-abierta-20/camara-abierta-20-ashoka-innovacion-audiovisual-barbara-alpuente/2905394/

42. 10 discussion forums
https://innovacionaudiovisual.com/2014/09/05/asi-fue-el-1er-foro-innovacionaudiovisual/

47. Most-used categories
https://innovacionaudiovisual.com/category/creatividad/
https://innovacionaudiovisual.com/category/branded-content/
https://innovacionaudiovisual.com/category/marcas-2/
1st
2nd
3rd
Creativity
Branded Content
Brands

48. Top 20 countries (visits)

49. https://twitter.com/InnovacionAv/lists/innovacion-audiovisual/members
Our Twitter list

50. During
this time…

51. Know each other
much better

53. Helping us

55. Missing us!

57. Remember the
editorial calendar

59. Jokes :)

61. Mistakes

63. Own projects

65. More dinners

67. What have
we learnt?

68. • No incidents in more than two years
• We are almost 100 loudspeakers
• We’ve got something very special and unique
• We´ve generated several strong alliances and partnerships
• People love to take part of it
• People want to be part of Innovación Audiovisual
• People want to boost it cyclically
• It´s a source of pride

69. UNSTOPPABLE FORCE
IS IN THE COLLECTIVES
FLUOR:Connect+Develop+Innovate

70. But we have too realized that:
• We are not orderer
• Sometimes my mission is not practical. I am alone for everything
• That is the reason why many ideas don´t..
• Social Networks are automatized
• Discussion forums are the better way to be connected between us
• We love to be together

72. This is the moment

74. Now what?

75. Discussion
• What are our next goals?
• What is our own 2020 vision?
• How can we get money to make a redesign of the site: donations,
crowdfunding, a monthly fee…?
• Do we have to create a legal form for the project? Association?
• How can we be bigger?
• More questions!

77. Education
Consulting
Creative
campaigns

78. Thank you! :)
#InnovaciónAudiovisual
innovacionaudiovisual.com
FLUOR:Connect+Develop+Innovate

79. CONTACT
Eduardo Prádanos Grijalvo
eduardo.pradanos@fluorlifestyle.com
@EduardoPradanos
Phone number: (+34) 647693990
FLUOR:Connect+Develop+Innovate