Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

Innovación Audiovisual + FLUOR

633 Aufrufe

Veröffentlicht am

Here is my presentation at EuroTransmedia (Brussels, april 26th 2016).

Veröffentlicht in: Marketing
  • Als Erste(r) kommentieren

Innovación Audiovisual + FLUOR

  1. 1. Innovación Audiovisual + FLUOR Eduardo Prádanos @EduardoPradanos EuroTransmedia April 26th 2016 CONNECT DEVELOP INNOVATE innovacionaudiovisual.com fluorlifestyle.com
  2. 2. TEDx Valladolid 2015 Eduardo Prádanos CEO FLUOR eduardo.pradanos@fluorlifestyle.com WHOAMI? - ‘FLUOR: Connect + Develop + Innovate’ is a creative innovation agency - Founder Innovación Audiovisual - Director Postgraduate Branded Content & Transmedia Storytelling (Inesdi) - New Media teacher (Internacional School of Cinema and TV, Cuba) - EuroTransmedia Advisory Board member - Twitter: @EduardoPradanos - My blog: eduardopradanos.com FLUOR:Connect+Develop+Innovate
  3. 3. When?
  4. 4. Two years ago…
  5. 5. Email —> 20 people Transmedia Content Creativity
  6. 6. FLUOR:Connect+Develop+Innovate #TransBrandedContent
  7. 7. FLUOR:Connect+Develop+Innovate #TransBrandedContent
  8. 8. What?
  9. 9. FLUOR:Connect+Develop+Innovate #TransBrandedContent
  10. 10. FLUOR:Connect+Develop+Innovate #TransBrandedContent
  11. 11. FLUOR:Connect+Develop+Innovate #TransBrandedContent
  12. 12. Why?
  13. 13. FLUOR:Connect+Develop+Innovate #TransBrandedContent
  14. 14. How?
  15. 15. FLUOR:Connect+Develop+Innovate #TransBrandedContent
  16. 16. FLUOR:Connect+Develop+Innovate #TransBrandedContent
  17. 17. FLUOR:Connect+Develop+Innovate #TransBrandedContent
  18. 18. FLUOR:Connect+Develop+Innovate #TransBrandedContent
  19. 19. on tour Madrid Barcelona Salamanca Cuba Brasil Perú …
  20. 20. IA on tour: EICTV (Cuba) http://www.slideshare.net/InnovacionAV/taller-de-altos-estudios-eictv-innovacin-audiovisual-nuevos-consumidores-nuevos-medios-nueva-tv-y-nuevas-narrativas
  21. 21. 91 authors
  22. 22. FLUOR:Connect+Develop+Innovate on tour 91 authors
  23. 23. Who?
  24. 24. https://innovacionaudiovisual.com/quienes-somos/
  25. 25. Where?
  26. 26. 6 nationalities Spain Argentina Cuba Chile Perú México
  27. 27. Now what?
  28. 28. Some curious stats
  29. 29. 461 posts
  30. 30. Luis Miguel Barral 14 posts
  31. 31. https://innovacionaudiovisual.com/2014/12/04/y-que-piensa-de-todo-esto-series-ly-hablan-los-administradores-siempre-hemos-sido-legales/ Most-read articles: Top 1
  32. 32. https://innovacionaudiovisual.com/2015/05/28/bienvenido-mister-netflix/ Most-read articles: Top 2
  33. 33. https://innovacionaudiovisual.com/2015/10/26/born-to-be-jordi-wild/ Most-read articles: Top 3
  34. 34. Authors who have got more traffic to the blog 1st 2nd 3rd
  35. 35. Main sources 1st 2nd 3rd
  36. 36. Referenced by many important media http://www.rtve.es/alacarta/videos/camara-abierta-20/camara-abierta-20-ashoka-innovacion-audiovisual-barbara-alpuente/2905394/
  37. 37. 8 discussion forums https://innovacionaudiovisual.com/2014/09/05/asi-fue-el-1er-foro-innovacionaudiovisual/
  38. 38. Tomorrow will be the 9th! 400 people registered en 48 hours
  39. 39. Most-used categories https://innovacionaudiovisual.com/category/creatividad/ https://innovacionaudiovisual.com/category/branded-content/ https://innovacionaudiovisual.com/category/marcas-2/ 1st 2nd 3rd Creativity Branded Content Brands
  40. 40. Top 20 countries (visits)
  41. 41. https://twitter.com/InnovacionAv/lists/innovacion-audiovisual/members Our Twitter list
  42. 42. During this time…
  43. 43. Know each other much better
  44. 44. Helping us
  45. 45. Missing us!
  46. 46. Remember the editorial calendar
  47. 47. Jokes :)
  48. 48. Mistakes
  49. 49. Own projects
  50. 50. More dinners
  51. 51. What have we learnt?
  52. 52. • No incidents in more than two years • We are almost 100 loudspeakers • We’ve got something very special and unique • We´ve generated several strong alliances and partnerships • People love to take part of it • People want to be part of Innovación Audiovisual • People want to boost it cyclically • It´s a source of pride
  53. 53. UNSTOPPABLE FORCE IS IN THE COLLECTIVES FLUOR:Connect+Develop+Innovate
  54. 54. But we have too realized that: • We are not orderer • Sometimes my mission is not practical. I am alone for everything • That is the reason why many ideas don´t.. • Social Networks are automatized • Discussion forums are the better way to be connected between us • We love to be together
  55. 55. This is the moment
  56. 56. Now what?
  57. 57. Discussion • What are our next goals? • What is our own 2020 vision? • How can we get money to make a redesign of the site: donations, crowdfunding, a monthly fee…? • Do we have to create a legal form for the project? Association? • How can we be bigger? • More questions!
  58. 58. Education Consulting Creative campaigns
  59. 59. D H E TRANSMEDIA INNOVATION: T E CONN CT + EVELOP THEORY
  60. 60. CONNECT DEVELOP INNOVATE
  61. 61. The 9th element of the periodic table is the most reactive one… generating strong compounds from different elements… This is FLUOR.
  62. 62. FLUOR:Connect+Develop+Innovate We are the largest creative innovation agency in the world.
  63. 63. CONNECT DEVELOP INNOVATE Connect + Develop + Innovate Connect + Develop is the new model of management and innovation development allowing the FLUOR agency to face any idea, challenges or campaigns without fear of not being responsive. Enhancing the connection in real time for any area of innovation enables FLUOR to predict what is going to be relevant in people's lifestyle: technologies, trends, contents, tastes, fashions… Thanks to this new model FLUOR supplies creative and effective solutions on real innovation for any brand and all kind of communication. FLUOR:Connect+Develop+Innovate
  64. 64. FLUOR:Connect+Develop+Innovate Research & Insights CEO 1 FLUOR Big Ideas Creative Innovation Director 1 1 1 1 1 Director of Production 1 Client Services Director Art Director Social Media Manager Specialized collaborators 1 2 Strategic collaborators Tactical providers FLUOR core team 2 Audiovisual Production 2 Legal 2 Physical Production 2 Technology 2 Media 2 Licen sing 3 VR 3 AR 3 Creative coding 3 Visual Thinking 3 UX 3 Motion 3 Digital 3 Paid Media 3 Influence MKT 3 3 4 Events 3 Deve lopers 4 Deve lopers 4 Deve lopers 4 Connect + Develop workflow
  65. 65. TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate FOUR AREAS
  66. 66. FLUOR_entertainment FLUOR:Connect+Develop+Innovate
  67. 67. New Creativity for Content Strategy FLUOR:Connect+Develop+Innovate
  68. 68. We support the entertainment content as the most effective and complete way to hook and reach people. FLUOR:Connect+Develop+Innovate
  69. 69. FLUOR_strategy FLUOR:Connect+Develop+Innovate
  70. 70. New Marketing is New Business FLUOR:Connect+Develop+Innovate
  71. 71. This is our vision to break up the problems for brands through lifestyle strategy innovation. FLUOR:Connect+Develop+Innovate
  72. 72. FLUOR_brain FLUOR:Connect+Develop+Innovate
  73. 73. Sharing knowledge to be connected FLUOR:Connect+Develop+Innovate
  74. 74. Our constant engine of thinking that allows us to be connected to trends. FLUOR:Connect+Develop+Innovate
  75. 75. FLUOR_lab FLUOR:Connect+Develop+Innovate
  76. 76. New Creativity For Content Strategy BUSCAR IMAGEN Innovation through our products FLUOR:Connect+Develop+Innovate
  77. 77. The creative hub to transform our ideas into real living products. FLUOR:Connect+Develop+Innovate
  78. 78. https://youtu.be/aD9lKA0HMiA
  79. 79. BENEFITS Efficiency Real experts Improved customer service Budgetary efficiency Honest work Real innovation Low fat FLUOR:Connect+Develop+Innovate Process optimization
  80. 80. I NECONN CT DEVELOP N OVATE
  81. 81. CONTACT Eduardo Prádanos Grijalvo eduardo.pradanos@fluorlifestyle.com @EduardoPradanos Phone number: (+34) 647693990 FLUOR:Connect+Develop+Innovate
  82. 82. Thank you! :) #InnovaciónAudiovisual fluorlifestyle.com innovacionaudiovisual.com #FLUORlifestyle FLUOR:Connect+Develop+Innovate
  83. 83. CONNECT DEVELOP INNOVATE
  84. 84. CONNECT DEVELOP INNOVATE

×