30 Things Learned Content Creation
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My conference at Ibermedia Programme (La Paz, Bolivia). September 2015.
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30 Things Learned Content Creation
- 1. Eduardo Prádanos @EduardoPradanos eduardopradanos.com Ibermedia Programme - La Paz (Bolivia) - September 2015 30 things I have learned creating contents
- 2. Who am I? Eduardo Prádanos Grijalvo • Currently creating an innovation agency (launch in October / November 2015) • Founder Innovación Audiovisual • Director Postgraduate Branded Content & Transmedia Storytelling (Inesdi) • EuroTransmedia advisory board member • Teacher at International School of Cinema and TV (Cuba) • Twitter: @EduardoPradanos • My blog: eduardopradanos.com • SlideShare - LinkedIn
- 3. 1. ‘Connect & Develop’ is the future of innovation
- 9. 2. Unstoppable force is in the collective
- 10. Innovación Audiovisual A Transmedia project which includes a blog where more than 80 signatures expose our ideas, a monthly forum, a collaborative group and podcast
- 11. The seed
- 15. Secret group on Facebook: collaboration and joint assistance
- 17. Our Manifesto
- 19. Weekly radio section (and podcast)
- 20. Our dinners
- 22. 3. It’s very difficult to stay focused
- 24. 4. Our consumption content increases everyday
- 36. 5. Contents will be great if we really think big from the beginning
- 39. 6. 'Swing' is now fashionable but 25 years ago I already played basketball :-)
- 43. 7. Millennials are actually digital illiterate
- 47. 8. We always love good stories
- 49. 9. Customers trust on people who look at their eyes
- 51. 10. You don´t need to focus just on sales to get sales
- 54. http://www.telegraph.co.uk/culture/film/filmreviews/ 10614055/The-Lego-Movie-review.html “Never before have I felt less like a film was selling me a product, and then left the cinema more desperate to fill my house with the product it wasn’t selling” (Source: Telegraph)
- 55. 11. There are different types of spoilers
- 57. 12. Trash TV has damaged more than what I thought
- 59. 13. Many people stopped reading in exchange of looking at Facebook
- 62. 14. Facebook is unstoppable
- 68. InstantArticles
- 69. Interés doble de Facebook: aumentar el tiempo de permanencia en el site y obtener un 30% de los beneficios por publicidad. Posibilidad de incluir publicidad Computa el tráfico al medio directamente (Comscore y Analytics) Las grandes cabeceras obtienen de media un 60% de su tráfico a través de referencias en Facebook (Fuente: Wall Street Journal). El 48% de los encuestados había leído noticias de política en Facebook en la semana anterior a la consulta (Fuente: Pew Research Center) El ahorro de tiempo para consumir el contenido —conlleva un paso menos y tarda en cargar 10 veces menos— aumenta la cantidad de visionados de cada pieza de vídeo.
- 78. 15. Video wins
- 85. 16. Usual faces are the most credible
- 86. La Paz (Bolivia)
- 88. elrubius
- 89. Carlos Boyero
- 108. 17. There are real geniuses of snack content
- 109. Viners
- 118. (*) Although long formats must survive
- 119. 18. We are going to kill influence marketing before it has been born
- 121. 19. If there is live streaming video, much better
- 129. 20. Despite all this (and fortunately) there is a big gap for the radio
- 133. 22. It´s extremely hard to get
- 135. BBC Taster: Cocreation and prosumers
- 137. http://www.bettercallsaul.com/ “We are still just scratching the surface” Ralph Rivera, director of BBC future media:
- 138. http://www.bettercallsaul.com/ “We have never really challenged the storyteller to tell their story in a different way, to tell it in a way that takes advantage of what the technology makes available. How do we take the internet and go from it being a distribution platform to being a medium unto itself?”
- 139. http://www.bettercallsaul.com/ “I believe that is the challenge for all media companies going forwards, and that is the challenge that we are going to be taken on and we are going to do that in the open, engaging with the public to let us know how we are doing”.
- 141. 23. The audience, inadvertently, demands Transmedia strategies
- 142. http://www.bettercallsaul.com/ El Ministerio del Tiempo
- 148. Vodafone Yu
- 149. Marta Gasset (Vodafone): “We wanted to be the favourite brand for young people”
- 157. 24. Technological innovation applied to content generation is unstoppable
- 160. 25. Twitter doesn´t find its way
- 168. 26. Social Networks are synonymous with a lot of work and complains and less money
- 169. Fuente:Clientadas
- 170. 27. One-click purchase is the biggest enemy for bad managers
- 173. 29. Even a great content must have Paid Media
- 175. 29. Human beings seek the way to find interesting content
- 177. 30. Best of all is I still have so much to learn!
- 179. Eduardo Prádanos Grijalvo • epradanosg@gmail.com • Twitter: @EduardoPradanos • My blog: eduardopradanos.com • SlideShare - LinkedIn Thank you! ;-)