Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.
May 24, 2012     GAS - Google Analytics          on Steroids                       Eduardo Cereto Carvalhowww.CardinalPath...
May 24, 2012            Implementing GA is                easy, right?www.CardinalPath.com   © 2012 Cardinal Path, Inc, Al...
May 24, 2012          What the basic     implementation gives you?      • One pageview every time a page loads      • That...
May 24, 2012          What else could you                want?      • E-commerce      • Custom Vars      • Page Interactio...
May 24, 2012www.CardinalPath.com   © 2012 Cardinal Path, Inc, All Rights Reserved. Proprietary and Confidential.    5
May 24, 2012                                                                 L                                            ...
May 24, 2012    How to implement Event          Tracking?www.CardinalPath.com   © 2012 Cardinal Path, Inc, All Rights Rese...
May 24, 2012    How to implement Event          Tracking?  <a href="#" onClick="_gaq.push([_trackEvent, Videos,  Play, Bab...
May 24, 2012    How to implement Event          Tracking?  <a href="#" onClick="_gaq.push([_trackEvent, Videos,  Play, Bab...
May 24, 2012      How to implement Event            Tracking?   <a href="#" onClick="_gaq.push([_trackEvent, Videos,   Pla...
May 24, 2012          The documentation is not                  perfect      • There’s so much more you can do with       ...
May 24, 2012                   What is GAS               https://github.com/CardinalPath/gas •   A library to help you imp...
May 24, 2012     What GAS gives you for free?     •   Outbound links     •   Web Form usage     •   Download links     •  ...
May 24, 2012         Just upload gas.js and     implement GAS instead of GA    <script type="text/javascript">    var _gas...
May 24, 2012         Just upload gas.js and     implement GAS instead of GA    <script type="text/javascript">    var _gas...
May 24, 2012www.CardinalPath.com   © 2012 Cardinal Path, Inc, All Rights Reserved. Proprietary and Confidential.   11
May 24, 2012                                                            s s                                               ...
May 24, 2012     Events are multidimensional. So      you can drill-down into themwww.CardinalPath.com   © 2012 Cardinal P...
May 24, 2012     Events are multidimensional. So      you can drill-down into themwww.CardinalPath.com   © 2012 Cardinal P...
May 24, 2012     Events are multidimensional. So      you can drill-down into themwww.CardinalPath.com   © 2012 Cardinal P...
May 24, 2012     Events are multidimensional. So      you can drill-down into themwww.CardinalPath.com   © 2012 Cardinal P...
May 24, 2012      Videos are even coolerwww.CardinalPath.com   © 2012 Cardinal Path, Inc, All Rights Reserved. Proprietary...
May 24, 2012      Videos are even coolerwww.CardinalPath.com   © 2012 Cardinal Path, Inc, All Rights Reserved. Proprietary...
May 24, 2012      Videos are even coolerwww.CardinalPath.com   © 2012 Cardinal Path, Inc, All Rights Reserved. Proprietary...
May 24, 2012    What do you do if your site has          multiple domains?www.CardinalPath.com   © 2012 Cardinal Path, Inc...
May 24, 2012      What do you do if your site has            multiple domains?<script type="text/javascript">  var _gaq = ...
May 24, 2012      What do you do if your site has            multiple domains?<script type="text/javascript">  <script typ...
May 24, 2012      What do you do if your site has            multiple domains?<script type="text/javascript">  <script typ...
May 24, 2012      What do you do if your site has            multiple domains?<script type="text/javascript">  <script typ...
May 24, 2012      What do you do if your site has            multiple domains?<script type="text/javascript">  <script typ...
May 24, 2012      What do you do if your site has            multiple domains?<script type="text/javascript">  <script typ...
May 24, 2012     How to do it with GAS?                _gas.push([_setAccount, UA-XXXXX-1]);                _gas.push([_se...
May 24, 2012     How to do it with GAS?                _gas.push([_setAccount, UA-XXXXX-1]);                              ...
May 24, 2012    GAS can do a lot more for you      • You can extend GAS by adding plugins      • GAS helps you if you need...
May 24, 2012      What else can you expect from           GAS in the future      • Support for more video players      • S...
May 24, 2012             https://github.com/CardinalPath/gas    Eduardo Cereto Carvalho    @eduardocereto    ecereto@cardi...
Nächste SlideShare
Wird geladen in …5
×

GAS - Google Analytics on Steroids

8.804 Aufrufe

Veröffentlicht am

This was a quick introduction to GAS targeted to non-technical folks for a local meetup group.

https://github.com/CardinalPath/gas

Veröffentlicht in: Technologie, News & Politik
  • Login to see the comments

GAS - Google Analytics on Steroids

  1. 1. May 24, 2012 GAS - Google Analytics on Steroids Eduardo Cereto Carvalhowww.CardinalPath.com © 2012 Cardinal Path, Inc, All Rights Reserved. Proprietary and Confidential. 1
  2. 2. May 24, 2012 Implementing GA is easy, right?www.CardinalPath.com © 2012 Cardinal Path, Inc, All Rights Reserved. Proprietary and Confidential. 2
  3. 3. May 24, 2012 What the basic implementation gives you? • One pageview every time a page loads • That doesn’t seem a lot but with just that GA can calculate everything you see on the reportswww.CardinalPath.com © 2012 Cardinal Path, Inc, All Rights Reserved. Proprietary and Confidential. 3
  4. 4. May 24, 2012 What else could you want? • E-commerce • Custom Vars • Page Interactions ⃪ Eventswww.CardinalPath.com © 2012 Cardinal Path, Inc, All Rights Reserved. Proprietary and Confidential. 4
  5. 5. May 24, 2012www.CardinalPath.com © 2012 Cardinal Path, Inc, All Rights Reserved. Proprietary and Confidential. 5
  6. 6. May 24, 2012 L I A Fwww.CardinalPath.com © 2012 Cardinal Path, Inc, All Rights Reserved. Proprietary and Confidential. 5
  7. 7. May 24, 2012 How to implement Event Tracking?www.CardinalPath.com © 2012 Cardinal Path, Inc, All Rights Reserved. Proprietary and Confidential. 6
  8. 8. May 24, 2012 How to implement Event Tracking? <a href="#" onClick="_gaq.push([_trackEvent, Videos, Play, Babys First Birthday]);">Play</a>www.CardinalPath.com © 2012 Cardinal Path, Inc, All Rights Reserved. Proprietary and Confidential. 6
  9. 9. May 24, 2012 How to implement Event Tracking? <a href="#" onClick="_gaq.push([_trackEvent, Videos, Play, Babys First Birthday]);">Play</a>www.CardinalPath.com © 2012 Cardinal Path, Inc, All Rights Reserved. Proprietary and Confidential. 6
  10. 10. May 24, 2012 How to implement Event Tracking? <a href="#" onClick="_gaq.push([_trackEvent, Videos, Play, Babys First Birthday]);">Play</a>From: https://developers.google.com/analytics/devguides/collection/gajs/eventTrackerGuidewww.CardinalPath.com © 2012 Cardinal Path, Inc, All Rights Reserved. Proprietary and Confidential. 6
  11. 11. May 24, 2012 The documentation is not perfect • There’s so much more you can do with events,Video usage is just one small example; • The docs are just examples, you should never implement events like that in the real world; • Videos don’t even have a play button most of the time.You probably use a player like youtube.www.CardinalPath.com © 2012 Cardinal Path, Inc, All Rights Reserved. Proprietary and Confidential. 7
  12. 12. May 24, 2012 What is GAS https://github.com/CardinalPath/gas • A library to help you implement GA • Implement a lot of events so you don’t have to • Open Source • Tested on large deployments • Easy to get involved • Regular bug-fixes and new features • Spoiler: I’m the main developerwww.CardinalPath.com © 2012 Cardinal Path, Inc, All Rights Reserved. Proprietary and Confidential. 8
  13. 13. May 24, 2012 What GAS gives you for free? • Outbound links • Web Form usage • Download links • Video Usage • Youtube • Vimeo • HTML5 <video /> • Email: links usage • Scroll percentagewww.CardinalPath.com © 2012 Cardinal Path, Inc, All Rights Reserved. Proprietary and Confidential. 9
  14. 14. May 24, 2012 Just upload gas.js and implement GAS instead of GA <script type="text/javascript"> var _gas = _gas || []; _gas.push([_setAccount, UA-YYYYYY-Y]); // REPLACE WITH YOUR GA NUMBER _gas.push([_setDomainName, .mydomain.com]); // REPLACE WITH YOUR DOMAIN _gas.push([_trackPageview]); _gas.push([_gasTrackForms]); _gas.push([_gasTrackOutboundLinks]); _gas.push([_gasTrackMaxScroll]); _gas.push([_gasTrackDownloads]); _gas.push([_gasTrackYoutube]); _gas.push([_gasTrackVimeo]); _gas.push([_gasTrackMailto]); (function() { var ga = document.createElement(script); ga.type = text/javascript; ga.async = true; ga.src = /gas.js; var s = document.getElementsByTagName(script)[0]; s.parentNode.insertBefore(ga, s); })(); </script>www.CardinalPath.com © 2012 Cardinal Path, Inc, All Rights Reserved. Proprietary and Confidential. 10
  15. 15. May 24, 2012 Just upload gas.js and implement GAS instead of GA <script type="text/javascript"> var _gas = _gas || []; _gas.push([_setAccount, UA-YYYYYY-Y]); // REPLACE WITH YOUR GA NUMBER _gas.push([_setDomainName, .mydomain.com]); // REPLACE WITH YOUR DOMAIN _gas.push([_trackPageview]); _gas.push([_gasTrackForms]); _gas.push([_gasTrackOutboundLinks]); _gas.push([_gasTrackMaxScroll]); _gas.push([_gasTrackDownloads]); _gas.push([_gasTrackYoutube]); _gas.push([_gasTrackVimeo]); _gas.push([_gasTrackMailto]); (function() { var ga = document.createElement(script); ga.type = text/javascript; ga.async = true; ga.src = /gas.js; var s = document.getElementsByTagName(script)[0]; s.parentNode.insertBefore(ga, s); })(); </script>www.CardinalPath.com © 2012 Cardinal Path, Inc, All Rights Reserved. Proprietary and Confidential. 10
  16. 16. May 24, 2012www.CardinalPath.com © 2012 Cardinal Path, Inc, All Rights Reserved. Proprietary and Confidential. 11
  17. 17. May 24, 2012 s s c e u c Swww.CardinalPath.com © 2012 Cardinal Path, Inc, All Rights Reserved. Proprietary and Confidential. 11
  18. 18. May 24, 2012 Events are multidimensional. So you can drill-down into themwww.CardinalPath.com © 2012 Cardinal Path, Inc, All Rights Reserved. Proprietary and Confidential. 12
  19. 19. May 24, 2012 Events are multidimensional. So you can drill-down into themwww.CardinalPath.com © 2012 Cardinal Path, Inc, All Rights Reserved. Proprietary and Confidential. 12
  20. 20. May 24, 2012 Events are multidimensional. So you can drill-down into themwww.CardinalPath.com © 2012 Cardinal Path, Inc, All Rights Reserved. Proprietary and Confidential. 12
  21. 21. May 24, 2012 Events are multidimensional. So you can drill-down into themwww.CardinalPath.com © 2012 Cardinal Path, Inc, All Rights Reserved. Proprietary and Confidential. 12
  22. 22. May 24, 2012 Videos are even coolerwww.CardinalPath.com © 2012 Cardinal Path, Inc, All Rights Reserved. Proprietary and Confidential. 13
  23. 23. May 24, 2012 Videos are even coolerwww.CardinalPath.com © 2012 Cardinal Path, Inc, All Rights Reserved. Proprietary and Confidential. 13
  24. 24. May 24, 2012 Videos are even coolerwww.CardinalPath.com © 2012 Cardinal Path, Inc, All Rights Reserved. Proprietary and Confidential. 13
  25. 25. May 24, 2012 What do you do if your site has multiple domains?www.CardinalPath.com © 2012 Cardinal Path, Inc, All Rights Reserved. Proprietary and Confidential. 14
  26. 26. May 24, 2012 What do you do if your site has multiple domains?<script type="text/javascript"> var _gaq = _gaq || []; _gaq.push([_setAccount, UA-XXXXX-X]); _gaq.push([_setDomainName, mysite.com]); _gaq.push([_setAllowLinker, true]); _gaq.push([_trackPageview]);  (function() {    var ga = document.createElement(script); ga.type = text/javascript; ga.async = true;    ga.src = (https: == document.location.protocol ? https://ssl : http://www) + .google-analytics.com/ga.js;    var s = document.getElementsByTagName(script)[0]; s.parentNode.insertBefore(ga, s);  })();</script>www.CardinalPath.com © 2012 Cardinal Path, Inc, All Rights Reserved. Proprietary and Confidential. 14
  27. 27. May 24, 2012 What do you do if your site has multiple domains?<script type="text/javascript"> <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push([_setAccount, UA-XXXXX-X]); var _gaq = _gaq || []; _gaq.push([_setDomainName, mysite.com]); _gaq.push([_setAccount, UA-XXXXX-X]); _gaq.push([_setAllowLinker, true]); _gaq.push([_setDomainName, myothersite.com]); _gaq.push([_trackPageview]); _gaq.push([_setAllowLinker, true]); _gaq.push([_trackPageview]);  (function() {    var ga = document.createElement(script); ga.type = text/javascript; ga.async = true;   (function() {    ga.src = (https: == document.location.protocol ? https://ssl : http://www) + .google-analytics.com/     var ga = document.createElement(script); ga.type = text/javascript; ga.async = true;ga.js;     ga.src = (https: == document.location.protocol ? https://ssl : http://www) + .google-analytics.com/    var s = document.getElementsByTagName(script)[0]; s.parentNode.insertBefore(ga, s); ga.js;  })();     var s = document.getElementsByTagName(script)[0]; s.parentNode.insertBefore(ga, s);   })();</script> </script>www.CardinalPath.com © 2012 Cardinal Path, Inc, All Rights Reserved. Proprietary and Confidential. 14
  28. 28. May 24, 2012 What do you do if your site has multiple domains?<script type="text/javascript"> <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push([_setAccount, UA-XXXXX-X]); var _gaq = _gaq || []; _gaq.push([_setDomainName, mysite.com]); <a href="http://www.myothersite.com/intro" _gaq.push([_setAccount, UA-XXXXX-X]); _gaq.push([_setAllowLinker, true]); onclick="_gaq.push([_link, http://www.myothersite.com/intro.html]); return false;">See my blog</a> _gaq.push([_setDomainName, myothersite.com]); _gaq.push([_trackPageview]); _gaq.push([_setAllowLinker, true]); _gaq.push([_trackPageview]);  (function() {    var ga = document.createElement(script); ga.type = text/javascript; ga.async = true;   (function() {    ga.src = (https: == document.location.protocol ? https://ssl : http://www) + .google-analytics.com/     var ga = document.createElement(script); ga.type = text/javascript; ga.async = true;ga.js;     ga.src = (https: == document.location.protocol ? https://ssl : http://www) + .google-analytics.com/    var s = document.getElementsByTagName(script)[0]; s.parentNode.insertBefore(ga, s); ga.js;  })();     var s = document.getElementsByTagName(script)[0]; s.parentNode.insertBefore(ga, s);   })();</script> </script>www.CardinalPath.com © 2012 Cardinal Path, Inc, All Rights Reserved. Proprietary and Confidential. 14
  29. 29. May 24, 2012 What do you do if your site has multiple domains?<script type="text/javascript"> <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push([_setAccount, UA-XXXXX-X]); var _gaq = _gaq || []; _gaq.push([_setDomainName, mysite.com]); <a href="http://www.myothersite.com/intro" _gaq.push([_setAccount, UA-XXXXX-X]); _gaq.push([_setAllowLinker, true]); onclick="_gaq.push([_link, http://www.myothersite.com/intro.html]); return false;">See my blog</a> <a href="http://www.mysite.com/" _gaq.push([_setDomainName, myothersite.com]); _gaq.push([_trackPageview]); onclick="_gaq.push([_link, http://www.mysite.com/]); return false;">Go back to my site</a> _gaq.push([_setAllowLinker, true]); _gaq.push([_trackPageview]);  (function() {    var ga = document.createElement(script); ga.type = text/javascript; ga.async = true;   (function() {    ga.src = (https: == document.location.protocol ? https://ssl : http://www) + .google-analytics.com/     var ga = document.createElement(script); ga.type = text/javascript; ga.async = true;ga.js;     ga.src = (https: == document.location.protocol ? https://ssl : http://www) + .google-analytics.com/    var s = document.getElementsByTagName(script)[0]; s.parentNode.insertBefore(ga, s); ga.js;  })();     var s = document.getElementsByTagName(script)[0]; s.parentNode.insertBefore(ga, s);   })();</script> </script>www.CardinalPath.com © 2012 Cardinal Path, Inc, All Rights Reserved. Proprietary and Confidential. 14
  30. 30. May 24, 2012 What do you do if your site has multiple domains?<script type="text/javascript"> <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push([_setAccount, UA-XXXXX-X]); var _gaq = _gaq || []; _gaq.push([_setDomainName, mysite.com]); <a href="http://www.myothersite.com/intro" _gaq.push([_setAccount, UA-XXXXX-X]); _gaq.push([_setAllowLinker, true]); onclick="_gaq.push([_link, http://www.myothersite.com/intro.html]); return false;">See my blog</a> <a href="http://www.mysite.com/" _gaq.push([_setDomainName, myothersite.com]); _gaq.push([_trackPageview]); onclick="_gaq.push([_link, http://www.mysite.com/]); return false;">Go back to my site</a> _gaq.push([_setAllowLinker, true]); <form name="f" method="post" onsubmit="_gaq.push([_linkByPost, this]);"> _gaq.push([_trackPageview]);  (function() {    var ga = document.createElement(script); ga.type = text/javascript; ga.async = true;   (function() {    ga.src = (https: == document.location.protocol ? https://ssl : http://www) + .google-analytics.com/     var ga = document.createElement(script); ga.type = text/javascript; ga.async = true;ga.js;     ga.src = (https: == document.location.protocol ? https://ssl : http://www) + .google-analytics.com/    var s = document.getElementsByTagName(script)[0]; s.parentNode.insertBefore(ga, s); ga.js;  })();     var s = document.getElementsByTagName(script)[0]; s.parentNode.insertBefore(ga, s);   })();</script> </script>www.CardinalPath.com © 2012 Cardinal Path, Inc, All Rights Reserved. Proprietary and Confidential. 14
  31. 31. May 24, 2012 What do you do if your site has multiple domains?<script type="text/javascript"> <script type="text/javascript"> L var _gaq = _gaq || []; _gaq.push([_setAccount, UA-XXXXX-X]); var _gaq = _gaq || []; I _gaq.push([_setDomainName, mysite.com]); <a href="http://www.myothersite.com/intro" _gaq.push([_setAccount, UA-XXXXX-X]); _gaq.push([_setAllowLinker, true]); onclick="_gaq.push([_link, http://www.myothersite.com/intro.html]); return false;">See my blog</a> <a href="http://www.mysite.com/" _gaq.push([_setDomainName, myothersite.com]); _gaq.push([_trackPageview]); onclick="_gaq.push([_link, http://www.mysite.com/]); return false;">Go back to my site</a> _gaq.push([_setAllowLinker, true]); A <form name="f" method="post" onsubmit="_gaq.push([_linkByPost, this]);"> _gaq.push([_trackPageview]);  (function() {    var ga = document.createElement(script); ga.type = text/javascript; ga.async = true; F   (function() {    ga.src = (https: == document.location.protocol ? https://ssl : http://www) + .google-analytics.com/     var ga = document.createElement(script); ga.type = text/javascript; ga.async = true;ga.js;     ga.src = (https: == document.location.protocol ? https://ssl : http://www) + .google-analytics.com/    var s = document.getElementsByTagName(script)[0]; s.parentNode.insertBefore(ga, s); ga.js;  })();     var s = document.getElementsByTagName(script)[0]; s.parentNode.insertBefore(ga, s);   })();</script> </script>www.CardinalPath.com © 2012 Cardinal Path, Inc, All Rights Reserved. Proprietary and Confidential. 14
  32. 32. May 24, 2012 How to do it with GAS? _gas.push([_setAccount, UA-XXXXX-1]); _gas.push([_setAllowLinker, true]); _gas.push([_setDomainName, mysite.com]); _gas.push([_setDomainName, myothersite.com]); _gas.push([_gasMultiDomain, click]); _gas.push([_trackPageview]);www.CardinalPath.com © 2012 Cardinal Path, Inc, All Rights Reserved. Proprietary and Confidential. 15
  33. 33. May 24, 2012 How to do it with GAS? _gas.push([_setAccount, UA-XXXXX-1]); s s e _gas.push([_setAllowLinker, true]); c _gas.push([_setDomainName, mysite.com]); c _gas.push([_setDomainName, myothersite.com]); u _gas.push([_gasMultiDomain, click]); S _gas.push([_trackPageview]);www.CardinalPath.com © 2012 Cardinal Path, Inc, All Rights Reserved. Proprietary and Confidential. 15
  34. 34. May 24, 2012 GAS can do a lot more for you • You can extend GAS by adding plugins • GAS helps you if you need to use _setAllowAnchor(true) • GAS fixes bad formatted events for you • GAS helps you if you want to send data to multiple accounts at the same timewww.CardinalPath.com © 2012 Cardinal Path, Inc, All Rights Reserved. Proprietary and Confidential. 16
  35. 35. May 24, 2012 What else can you expect from GAS in the future • Support for more video players • Support for tracking social widgets usage • More customization options if you are a developerwww.CardinalPath.com © 2012 Cardinal Path, Inc, All Rights Reserved. Proprietary and Confidential. 17
  36. 36. May 24, 2012 https://github.com/CardinalPath/gas Eduardo Cereto Carvalho @eduardocereto ecereto@cardinalpath.comwww.CardinalPath.com © 2012 Cardinal Path, Inc, All Rights Reserved. Proprietary and Confidential. 18

×