13 trends that will have bearing and impact in Philippine shores. Presentation made at the General Membership Meeting of the Philippine Association of National Advertisers held last February 2013 at the Hard Rock Cafe, Makati, Philippines

1. 2013 Trends
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2. 15,000

3. employees
in

4. over
125

5. markets
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6. We are a global network passionate on trends.
We monitor, decipher and evaluate trends
to bring our clients to the future first.
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7. Wednesday, June 5, 13

8. Wednesday, June 5, 13

9. In 2012,‘Meaningful brands for a sustainable
future’ talked to over 50,000 consumers in
14 countries.
We researched over 300 brands and
importantly explored new territories such as
Personal Wellbeing + Sustainability.
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10. Wednesday, June 5, 13

11. Wednesday, June 5, 13

12. The Landscape
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13. 1. Data and Digital Explosion
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14. The Rate of Innovation has been growing exponentially
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15. Technology has been bringing the consumers
into the digital and social spheres
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16. Technology is transforming how CEO’s
are steering their corporations
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17. 2. Experience Prioritization
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18. Multi-Device Ownership
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19. 28
78
197
288
364
421
88
145
232
359
496
620
39% ,
47% ,
60% ,
66% ,
71% ,
73% ,
0%
10%
20%
30%
40%
50%
60%
70%
80%
0
200
400
600
800
1000
1200
2010A 2011A 2012E 2013E 2013E 2014E
C hina O ther,Emerging % ,of,global,market
Emerging markets to approach 70% of global smartphone market
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20. $0
$5
$10
$15
$20
$25
2009 2010 2011 2012
Europe N./America S ./America Asia ME//Africa
$4
$18
Revenue
inbillions
Development of app-economy
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21. Ownership across Devices
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22. Multi-Screen
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23. Each device offers a specific kind of
experience at each part of the day
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24. 3. “Good” Business
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25. Wednesday, June 5, 13

26. Only 33% of all brands are meaningful
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27. Meaningful brands generate increasing
returns for their companies
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28. 4. Abundance Mindset
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29. World Remapped : The New Middle Class
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30. The New Middle Class
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31. Wealth is moving to Developing Markets
Global GDP Growth Projections
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32. Wealth is moving to Developing Markets
Global GDP Growth Projections
http://youtu.be/Nvx6qGc6X4s
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33. Most of this Growth is driven
by South East Asian markets
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34. Asians are leading Digital
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35. 13 Trends for 2013
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36. 13 Trends for 2013
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37. 1. Progressive Screening
Enhanced experiences through multiscreen engagement
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38. insert

39. video
http://youtu.be/lioK64vMH3E
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40. Wednesday, June 5, 13

41. 2. Hyper-targeting
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42. http://vimeo.com/41416654
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43. 3. Micro-Community
Small is the next big thing
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44. http://youtu.be/BeMZP-­‐oyOII
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45. Wednesday, June 5, 13

46. 4. Life Tracking
The Quantified Self
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47. http://youtu.be/pEpNTFU0C0o
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48. Office dynamics will never be the same again. With LifeCheck, employees log in
work-related items like their time-in and outs or the man-hours spent on their daily to-do's.
LifeCheck is backed by in-depth employee data and records,
rewards and messages is as personal as it can get.
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49. 5. FROM MEMORABLE TO MEANINGFUL
Personal Well-being + Sustainability
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50. Trust is the New Black
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51. Trust is the New Black
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52. RECYCLEBANK- Recyclebank rewards people for taking green actions
with discounts and deals from more than 4,000 local businesses and
national brands.
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53. 6. Celebration Nation
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54. Flaunting the New “It” Cultures
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55. The New Glocal: Tipping away from ‘global’ towards ‘local’
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56. The New Glocal: Tipping away from ‘global’ towards ‘local’
“eyes of arabia”
http://vimeo.com/41781051
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57. 7. Entrepreneurial Consumers
Being

58. the

59. first

60. is

61. no

62. longer

63. soon

64. enough
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65. ZaoZao
http://youtu.be/8CbhLqXXtS4
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66. 8. Emerging Squared
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67. Wednesday, June 5, 13

68. 9. Newism
Global celebration of innovation
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69. BDI

70. Philippines

72. ­–

73. DAY

74. TO

75. DAY

76. PRODUCTS,

77. GWI

78. Q4,

79. 2012
Digital Channels as a Method of Brand Discovery
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80. Wednesday, June 5, 13

81. 10. Social Snacking
Bite-sized social networking
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82. Web Snacking
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83. Social Snacking
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84. 11. Orchestration
The New Integration
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85. http://youtu.be/dEAgynm3Ng8
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86. 12. Social Shopping
E-commerce through social platforms
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87. Wednesday, June 5, 13

88. 13. DIY Healthcare
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89. Consumer technology and mobile applications become
accessible conduits for healthcare services of doctors
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90. Technology empowers the patient
to take control of their own health
http://youtu.be/hYM0gahC04M
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91. 13 Trends for 2013
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92. 2013 Trends
Thank You!
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