The document discusses trends in retail, including the closing of stores in Q1 2017 but growth in some areas. It identifies 6 retailers expanding through both online and physical stores. Reasons internet retailers open stores include customers preferring to see/feel items and convenience. Online retailers have advantages like customer data and brand loyalty. Both online and physical retailers are combining channels to provide an omni-channel experience.

2. In the 1st quarter 2017, 2,880 stores closed.

3. Is this the only story?
What and where are the signs of growth
in the retail landscape?

4. As of the 1st quarter of 2016, brick & mortar
retail accounted for 92.3% of retail sales.

5. As of the 1st quarter of 2016, brick & mortar
retail accounted for 92.3% of retail sales.
Retail is a significant percentage of the US
economy.
• Retail is the second largest industry in the United States in terms of the
number of businesses it encompasses.
• And ranks third as far as the number of individuals employed, with nearly
10% of the country's workforce working in retail

6. Six retailers redefining the retail landscape.
• Athleta
• Warby Parker
• Bonobos
• Rent the Runway
• Birchbox
• Amazon

7. Website
Online: 1999
1st Store: 2011
Stores: 100 Locations

8. App
Online: 1999
1st Store: 2011
Stores: 100 Locations

9. Online: 1999
1st Store: 2011
Stores: 100 Locations

10. Website
Online: 2010
1st Store: 2013
Stores: 52 Locations

11. App
Online: 2010
1st Store: 2013
Stores: 52 Locations

12. Online: 2010
1st Store: 2013
Stores: 52 Locations

13. Website
Online: 2007
1st Store: 2012
Stores: 34 Locations

14. Online: 2007
1st Store: 2012
Stores: 34 Locations
App

15. Online: 2007
1st Store: 2012
Stores: 34 Locations

16. Website
RentThe Runway
Online: 2009
1st Store: 2014
Stores: 5 Locations

17. RentThe Runway
Online: 2009
1st Store: 2014
Stores: 5 Locations
App

18. RentThe Runway
Online: 2009
1st Store: 2014
Stores: 5 Locations

19. Online: 2010
1st Store: 2014
Stores: 2 Locations Website

20. Online: 2010
1st Store: 2014
Stores: 2 Locations
App

21. Online: 2010
1st Store: 2014
Stores: 2 Locations

22. Website

23. Online: 1995
1st Store: 2016
Stores: 7 Locations
6 Planned
App

24. Online: 1995
1st Store: 2016
Stores: 7 Locations
6 Planned

25. Why Internet Retailers Open Brick &
Mortar Stores.

26. Why Internet Retailers Open Brick &
Mortar Stores.
• Customers still prefer to shop in person – to see, touch and
feel a product.

27. Why Internet Retailers Open Brick &
Mortar Stores.
• Customers still prefer to shop in person – to see, touch and
feel a product.
• The in-person store experience is still important.

28. Why Internet Retailers Open Brick &
Mortar Stores.
• Customers still prefer to shop in person – to see, touch and
feel a product.
• The in-person store experience is still important.
• Convenience of local pickups and returns.

29. Why Internet Retailers Open Brick &
Mortar Stores.
• Customers still prefer to shop in person – to see, touch and
feel a product.
• The in-person store experience is still important.
• Convenience of local pickups and returns.
• Online shopping still small percentage of all retail shopping.

30. Why Internet Retailers Open Brick &
Mortar Stores.
• Customers still prefer to shop in person – to see, touch and
feel a product.
• The in-person store experience is still important.
• Convenience of local pickups and returns.
• Online shopping still small percentage of all retail shopping.
• An effective way to scale up their business, to increase
visibility and to reach more customers.

31. Why Internet Retailers Open Brick &
Mortar Stores.
• Customers still prefer to shop in person – to see, touch and
feel a product.
• The in-person store experience is still important.
• Convenience of local pickups and returns.
• Online shopping still small percentage of all retail shopping.
• An effective way to scale up their business, to increase
visibility and to reach more customers.
• Physical stores attract new customers.

32. Advantages Online Retailers Have in
Opening Brick & Mortar Stores.

33. Advantages Online Retailers Have in
Opening Brick & Mortar Stores.
• Established brands with a loyal customer base.

34. Advantages Online Retailers Have in
Opening Brick & Mortar Stores.
• Established brands with a loyal customer base.
• Effective use of their website, social media, marketing, and
advertising campaigns to drive sales.

35. Advantages Online Retailers Have in
Opening Brick & Mortar Stores.
• Established brands with a loyal customer base.
• Effective use of their website, social media, marketing, and
advertising campaigns to drive sales.
• Infrastructure in place that can be expanded.

36. Advantages Online Retailers Have in
Opening Brick & Mortar Stores.
• Established brands with a loyal customer base.
• Effective use of their website, social media, marketing, and
advertising campaigns to drive sales.
• Infrastructure in place that can be expanded.
• Possess large amount of data on their customers’ shopping
patterns.

37. Advantages Online Retailers Have in
Opening Brick & Mortar Stores.
• Established brands with a loyal customer base.
• Effective use of their website, social media, marketing, and
advertising campaigns to drive sales.
• Infrastructure in place that can be expanded.
• Possess large amount of data on their customers’ shopping
patterns.
• Can make targeted decisions on store locations and
merchandise mix.

38. Traditional Brick & Mortar Stores are
moving to Internet Retailing.

39. Traditional Brick & Mortar Stores are
moving to Internet Retailing.
Two established traditional retailers who
have successfully integrated online retailing.
• Saks Fifth Avenue
• Burberry

40. Website

41. App

43. Website

44. App

46. Successful retailers will combine Online
Retail with Brick & Mortar stores to create
an Omni-channel experience.

47. Successful retailers will combine Online
Retail with Brick & Mortar stores to create
an Omni-channel experience.
• Internet retailers will continue to build more physical stores.

48. Successful retailers will combine Online
Retail with Brick & Mortar stores to create
an Omni-channel experience.
• Internet retailers will continue to build more physical stores.
• Brick & Mortar retailers will develop their online presence.

49. Successful retailers will combine Online
Retail with Brick & Mortar stores to create
an Omni-channel experience.
• Internet retailers will continue to build more physical stores.
• Brick & Mortar retailers will develop their online presence.
• Increased use of sophisticated technology on all platforms
to enhance the customers’ shopping experience.

50. Successful retailers will combine Online
Retail with Brick & Mortar stores to create
an Omni-channel experience.
• Internet retailers will continue to build more physical stores.
• Brick & Mortar retailers will develop their online presence.
• Increased use of sophisticated technology on all platforms
to enhance the customers’ shopping experience.
• Good store design and customer service are critical.

51. Successful retailers will combine Online
Retail with Brick & Mortar stores to create
an Omni-channel experience.
• Internet retailers will continue to build more physical stores.
• Brick & Mortar retailers will develop their online presence.
• Increased use of sophisticated technology on all platforms
to enhance the customers’ shopping experience.
• Good store design and customer service are critical.
• Omni-channel retailing is the future of retailing providing a
seamless customer experience on all channels.