Liputan6.Com And Google Analytics Redaksi
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Presentasi google analytics untuk redaksi liputan6.com
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Liputan6.Com And Google Analytics Redaksi
- 1. USING GOOGLE ANALYTICS TO UNDERSTAND THE AUDIENCE Brainstorming Session Liputan6 News Center Team
- 3. Google Analytics (GA) Short Brief
- 4. Understanding GA Terminology
- 5. Live DemoPoints to Cover
- 6. If a tree falls in a forestand no one is around to hear it, does it make a sound?
- 9. Easy to implement
- 10. Easy to use
- 11. Easy to understand
- 12. URL and title based
- 13. JavaScript and Cookie
- 14. No data history
- 15. Privacy “???”Advantages & Disadvantages
- 16. Interface
- 17. Understood Terms: Visits Pages/Visit Absolute Unique Visit % New Visits Traffic Source Landing Page GA Terminology
- 18. Misunderstood Terms: Pageviews Avg. Time on Site Bounce Rate Exit Rate Traffic Types GA Terminology
- 20. Avg. Time On Site GA Terminology
- 21. Bounce Rate - Exit Rate Exit Rate Bounce Rate * a Bounce is always an Exit, but an Exit is not always a Bounce GA Terminology
- 22. Traffic Type GA Terminology
- 23. Site search (local content) Keyword Content by title Referring sites 404 Error page Report
- 24. Questions ?
- 25. Thank You… Presented by: Edowardo Contact: edowardomd@gmail.com http://blog.zonaparkir.com
Editor's Notes
- Samahalnyadengan website. Kita bisamemilikisebuah website yang bagusdi Indonesia, tapitakadasatupunpengunjung yang datang, apakahakanmembawasuatuperbedaan? Tentukitaharusmembuat orang2 untukmengunjungi website kita.Tapi, MENGETAHUI APA YANG MEREKA LAKUKAN PD SAAT MEREKA MENGUNJUNGI WEBSITE KITA ITU SAMA PENTINGNYA!BAGAIMANA CARANYA ?????
- Merupakan toolsygdigunakanuntukmencatat behavior atautingkah-lakupengunjungsuatu website (liputan6.com).Salahsatu web analytics yang banyakdigunakan. Krn data lebih detail, mendalamdengan user experience yang bagus.
- Website liputan6.com, user behavior tiap-tiapkanalygadatermasuk homepage akandivisualisasikandalambentuk data.
- Artinyamungkinbenar, tapicarapenghitungannyaygkurangbenar
- 1. Higher PV is not always better2. More could mean harder to find what a user wants3. Low PV could be excellent navigation, tapisaatinicukuppentinguntuk impression banner commercial
- Waktu rata-rata adalahwaktuditiaphalamantidaktermasukwaktudihalamanterakhir.
- Traffic Types:1.Direct / (none)2.Referral – from another site3.Search Traffic-Organic – generic search-PPC-CPC4.Custom – set by variables – offline campaign
- Site search : mempermudahmengetahuiinformasiygseringdicarioleh visitorKeyword : traffic dari search engine dengan keywordContent by titleReferring sites404 Error page : info ygdicari, tapitidakditemukandenganpesan 404 error – contentintegriti