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It describes what makes apple so succesful and the most valuable share in the stock market. It describes that one person can be the reason of the sucess.

It describes what makes apple so succesful and the most valuable share in the stock market. It describes that one person can be the reason of the sucess.

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Apple

  1. 1. Casablanca 19/10/2011 Done by Edmond, Abderrafie, Talha and Mehdi Supervised by Mr El Jaafari
  2. 2. Content  History  Products  Slogan and logo  Corporate structure and location  Revenue and shares’ value  Competitors  Subsidaries  Culture and success
  3. 3. History  1976:Creation of the Apple I by Steve Jobs and Stephen G Wozniak and Beginning of the company
  4. 4. Products  Mac and Accessories  iPad  iPod  iPhone
  5. 5.  Apples TV  Sofwares
  6. 6. Slogan and Logos Slogans  1 « Byte into an Apple » years 1970  2 « Think Different » from 1997_2002  3 « iThink » for the iMac promotion 1998  4 « Say hello to iPhone » for iPhone  5 « Hello » for the Macintosh,Newton and iPod  6 « Small is huge »Mac mini 2009  7 « The ultimate all-in-one goes all out. » iMac 2011
  7. 7. Logos The original The rainbow The monochrome logo with Isaac "bitten" logo, logo, used since Newton under used from late 1998 an apple tree 1976 to 1998 New Logos
  8. 8. Corporate Structure CEO Timothy Cook  Directors Senior Vice presidents S.V. Presidents Vice presidents iPhon Ind Glo op Pro e u Sof ba Inte Mac era d Legal sofwa de CFO w co rnet eng tio mar re sig eng mm serv ns k Directors n u Ip Ipa Sof con ipa ma ipo ma trol d rke d rk Co t ma Co Co Co m EM m m m Co EA AP JA LA co
  9. 9. LOcation  located in the middle of Silicon Valley, at 1- 6 Infinite Loop, Cupertino, California
  10. 10. Revenue and shares’ value  Revenue : US$ 65.23 billion (FY2010)  Profit : US$ 14.01 billion (FY 2010)  Total assets : US$ 75.18 billion (FY 2010)  Total equity : US$ 47.79 billion (FY 2010)  The most current valuable share in the world
  11. 11. Competitors  Competitors in pc manufacturing Dell,Compac, Alienware,Gateway…. Microsoft with Operating system(OS X/XP)  Competitor in online media(iTunes,MobileMe,iPhone)Blackberry, samsunG,Nokia,Hotmail,Gmail and alike….  Competitors in the servers markets with HP,Sun,SGI and IBM ……..
  12. 12. Subsidaries Name Juridiction of Incorporation Apple operations International (formerly Apple Ireland Computer Inc. Limited) Apple Operations Europe (formerly Apple Computer Ireland Limited) Apple Computer Ireland International Braeburn United States Capital, Inc.
  13. 13. Culture and Success
  14. 14. References  Carmile.G,2011.Steve Jobs and the seven Rules of Sucess.[Online]. Entrepreneur Media, Inc. Available at: <http://http://www.entrepreneur.com/article/220515> [Accessed 16 October 2011].  Thrupoint,2011. Research and Markets: Apple Inc.: Company Profile and SWOT Analysis. [online] (October 10, 2011)Available at: <http://http://fixed-mobile- convergence.tmcnet.com/news/2011/10/10/5841848.htm> [Accessed 16 October 2011 ].  Operating System,2004.Apple Company.[Online](May 14 2010) Available at :<http:// archive.wikiwix.com/cache/?url=http://www.operating- system.org/betriebssystem/_english/fa-apple.htm&title=Apple%20Company>[Accessed 15 October 2011]  Research and Markets,2011. Apple Inc. - SWOT Analysis.[Online](May 2011) Available at :http://http://www.researchandmarkets.com/reports/555326/apple_inc_swot_analysis>[Ac cessed 16 October 2011]  google/images.com  The official Board.com,2011.Apple.[Online](October 10 2011) Available at :http://http://www.theofficialboard.com/org-chart/apple[Accessed 16 October 2011]  Wikinwest,2006. SUBSIDIARIES OF APPLE COMPUTER, INC.*.[Online](December 26 2009)Available at :<http:// www.wikinvest.com/stock/Apple_(AAPL)/Subsidiaries_Apple_Computer_Inc>>[Accessed 16 October 2011]
  15. 15. 1955-2011

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