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MACROWIKINOMICS:
Rebooting Business and the World
MACROWIKINOMICS:
Rebooting Business and the World
DonTapscott, Chairman
dtapscott@nGenera.com
twitter.com/dtapscott
www.dontapscott.com
November23, 2010
2 | © 2010 nGenera Insight. All Rights Reserved.
Current Crisis
3 | © 2010 nGenera Insight. All Rights Reserved.
4 | © 2010 nGenera Insight. All Rights Reserved.
A Turning Point in History:
Rebooting Our Institutions
5 | © 2010 nGenera Insight. All Rights Reserved.
The Rise of the Age of Networked Intelligence
AgrarianAgrarian
AgeAge
IndustrialIndustrial
AgeAge
Age ofAge of
NetworkedNetworked
IntelligenceIntelligence
PrintingPressPrintingPress InternetInternet
6 | © 2010 nGenera Insight. All Rights Reserved.
WEB 2.0WEB 2.0
Four Drivers for ChangeFour Drivers for Change
7 | © 2010 nGenera Insight. All Rights Reserved.
Web 2.0 Taxonomy
Web 2.0Web 2.0
8 | © 2010 nGenera Insight. All Rights Reserved.
The Thing:
No need to keep a light on when the house knows…
9 | © 2010 nGenera Insight. All Rights Reserved.
“The internet is already the dominant medium for
communications, entertainment and the information
society. Not the TV, not the telephone, not the
newspaper or magazine. Not the radio, or the CD
player. The TV news is a highlight reel for the Web.”
–JonathanMiller,CEO, Fox Interactive
10 | © 2010 nGenera Insight. All Rights Reserved.
Web 2.0 Taxonomy
BROADBAND MOBILITYBROADBAND MOBILITY
Web 2.0Web 2.0
11 | © 2010 nGenera Insight. All Rights Reserved.
Mobility: Google to Test Ultra-Fast Broadband
12 | © 2010 nGenera Insight. All Rights Reserved.
Web 2.0 Taxonomy
BROADBAND MOBILITYBROADBAND MOBILITY
Web 2.0Web 2.0
13 | © 2010 nGenera Insight. All Rights Reserved.
Geospatiality: Augmented Reality
14 | © 2010 nGenera Insight. All Rights Reserved.
Geospatiality: Augmented Reality
15 | © 2010 nGenera Insight. All Rights Reserved.
Web 2.0 Taxonomy
BROADBAND MOBILITYBROADBAND MOBILITY
Web 2.0Web 2.0
16 | © 2010 nGenera Insight. All Rights Reserved.
True Multimedia: Digital Humans
17 | © 2010 nGenera Insight. All Rights Reserved.
True Multimedia: 3D TV
18 | © 2010 nGenera Insight. All Rights Reserved.
Web 2.0 Taxonomy
BROADBAND MOBILITYBROADBAND MOBILITY
Web 2.0Web 2.0
19 | © 2010 nGenera Insight. All Rights Reserved.
WEB SERVICESWEB SERVICES
Web Services:
From Websites to Global Platform
20 | © 2010 nGenera Insight. All Rights Reserved.
Web Services: Viewzi - 3D Cloud Photos
21 | © 2010 nGenera Insight. All Rights Reserved.
Web 2.0 Taxonomy
BROADBAND MOBILITYBROADBAND MOBILITY
Web 2.0Web 2.0
22 | © 2010 nGenera Insight. All Rights Reserved.
WEB SERVICESWEB SERVICES
Web 2.0: Integration
23 | © 2010 nGenera Insight. All Rights Reserved.
• Proprietary
• Monolithic
• Silos
• Enterprise
• Dumb networks
Integration: Migrating IT Onto the Web
• Standards-based
• Service oriented
• Interoperable
• + Inter-enterprise
• Intelligent networks
Sales Support System s Fam ilyI nt egr at ion
Hub
Pr oduct
I nf or m at ion
Syst em _T
Solut ion
Pr oposal
G ener at ion
Syst em _T
I nt er act ive
Dem o
G am ing
Syst em _T
I nt er act ive
Dem o Audio
Visual
Syst em _T
I nt er act ive
Dem o
Com put er
Syst em _T
Local
Pr oduct
I nf or m at ion
DS
Cust om er
Needs &
Solut ions DS
Cust om er
Feedback ETL
G am es
Libr ar y
Com put er
Dem o Libr ar y
AV Libr ar y
Solut ion
Availabilit y
Syst em _T
Solut ion
Pr oposal
Pr icing
Syst em _T
Solut ion
Pr oposal
Pr icing DS
Sales
Associat e
Por t al
Cust om er
Por t al
I nt egr at ion
Hub
Relevant Pr oduct Updat es
Relevant Pr icing & Rat es
Pr ior O r der I nf o Request
I nvent or y Availabilit y
Request
Cust om er I nf or m at ion Request
Cust om er I nf or m at ion
Request
Cust Rqm t s, Expect at ions & Env Feedback
Sales Tax Request
Cust O r der & Raincheck Hold Request
G uest Loyalt y Account s
M ar ket ing Event s
Pr oduct Suppor t M at er ials
Pr oduct Pr icing Const r aint s
Pr oduct / Solut ion Financing Plans
Pr oduct / Solut ion Rebat es
Target Architecture
24 | © 2010 nGenera Insight. All Rights Reserved.
Web 2.0 Taxonomy
BROADBAND MOBILITYBROADBAND MOBILITY
Web 2.0Web 2.0
25 | © 2010 nGenera Insight. All Rights Reserved.
WEB SERVICESWEB SERVICES
WEB 2.0WEB 2.0
THE
NET
GENERATION
THE
NET
GENERATION
Four Drivers for ChangeFour Drivers for Change
26 | © 2010 nGenera Insight. All Rights Reserved.
27 | © 2010 nGenera Insight. All Rights Reserved.
28 | © 2010 nGenera Insight. All Rights Reserved.
Number of U.S. B irths
(In Millions )
2.0
2.5
3.0
3.5
4.0
4.5
5.0
1945
1947
1949
1951
1953
1955
1957
1959
1961
1963
1965
1967
1969
1971
1973
1975
1977
1979
1981
1983
1985
1987
1989
1991
1993
1995
1997
1999
Source: US Census Bureau
Boomers
(1946-1964)
Gen X
(1965-1976)
Echo
(1977-1997)
But, It Is Not Really Just an Echo
29 | © 2010 nGenera Insight. All Rights Reserved.
School Enrollment
30 | © 2010 nGenera Insight. All Rights Reserved.
The Louder Echo
31 | © 2010 nGenera Insight. All Rights Reserved.
Their Parents
Net Geners
The Generation Lap
32 | © 2010 nGenera Insight. All Rights Reserved.
The Net Generation
33 | © 2010 nGenera Insight. All Rights Reserved.
Freedom
Customization
Scrutiny
Integrity
Collaboration
Entertainment
Speed
Innovation
The Net Generation Norms
34 | © 2010 nGenera Insight. All Rights Reserved.
WEB 2.0WEB 2.0
THE
NET
GENERATION
THE
NET
GENERATION
THE
SOCIAL
REVOLUTION
THE
SOCIAL
REVOLUTION
Four Drivers for ChangeFour Drivers for Change
35 | © 2010 nGenera Insight. All Rights Reserved.
36 | © 2010 nGenera Insight. All Rights Reserved.
The Social Revolution: From You to US
vs.
Source: Compete.com
37 | © 2010 nGenera Insight. All Rights Reserved.
The Rise of Collaborative Communities
vs.
Source: Compete.com
38 | © 2010 nGenera Insight. All Rights Reserved.
The Rise of Collaborative Communities
vs.
Source: Compete.com
39 | © 2010 nGenera Insight. All Rights Reserved.
The Rise of Collaborative Communities
vs.
Source: Compete.com
40 | © 2010 nGenera Insight. All Rights Reserved.
The Rise of Collaborative Communities
vs.
The Rise of Collaborative Communities
Source: Compete.com
41 | © 2010 nGenera Insight. All Rights Reserved.
vs.
Source: Compete.com
42 | © 2010 nGenera Insight. All Rights Reserved.
The Rise of Collaborative Communities
vs.
Source: Alexa.com
43 | © 2010 nGenera Insight. All Rights Reserved.
The Rise of Collaborative Communities
Alex Tapscott’s Wikinomicists Community
44 | © 2010 nGenera Insight. All Rights Reserved.
New Models of Citizen Engagement:
Wikinomics and Obama
45 | © 2010 nGenera Insight. All Rights Reserved.
Post Election Riots
Iran, June 2009
46 | © 2010 nGenera Insight. All Rights Reserved.
WEB 2.0WEB 2.0
THE
NET
GENERATION
THE
NET
GENERATION
THE
SOCIAL
REVOLUTION
THE
SOCIAL
REVOLUTION
THE
ECONOMIC
REVOLUTION
THE
ECONOMIC
REVOLUTION
Four Drivers for ChangeFour Drivers for Change
47 | © 2010 nGenera Insight. All Rights Reserved.
New CompetitiveSpace
Extended
Enterprise
Industrial Age
Corporation
Value
Creation
Critical ResourcesPhysical
Financial
Knowledge
Self-
Organization
Traditional
Hierarchy
Mass
Collaboration
Business
Webs
48 | © 2010 nGenera Insight. All Rights Reserved.
The Economics of Collaboration
Harnessing Mass Collaboration
A 50 year old mining
company peers,
opens, shares its
proprietary data and acts globally in a
bid to transform itself
and explore the extent
of a rich new find.
49 | © 2010 nGenera Insight. All Rights Reserved.
50 | © 2010 nGenera Insight. All Rights Reserved.
WEB 2.0WEB 2.0
THE
NET
GENERATION
THE
NET
GENERATION
THE
SOCIAL
REVOLUTION
THE
SOCIAL
REVOLUTION
THE
ECONOMIC
REVOLUTION
THE
ECONOMIC
REVOLUTION
Four Drivers for ChangeFour Drivers for Change
A Burning Platform for Change
51 | © 2010 nGenera Insight. All Rights Reserved.
52 | © 2010 nGenera Insight. All Rights Reserved.
5 Principles for the Age of Networked Intelligence
53 | © 2010 nGenera Insight. All Rights Reserved.
A Turning Point in History:
Rebooting Our Institutions
54 | © 2010 nGenera Insight. All Rights Reserved.
Crisis of Leadership
Paradigm shifts involve dislocation,conflict,confusion,
uncertainty. Newparadigms are nearly always received with
coolness, even mockery or hostility. Those with vested
interests fight the change. The shift demands such a different
view of things that established leadersare often last to be
won over, if at all.
55 | © 2010 nGenera Insight. All Rights Reserved.
A True Leader for Institutional Model Innovation
56 | © 2010 nGenera Insight. All Rights Reserved.
A True Leader for Institutional Model Innovation
57 | © 2010 nGenera Insight. All Rights Reserved.
A True Leader for Institutional Model Innovation
58 | © 2010 nGenera Insight. All Rights Reserved.
A True Leader for Institutional Model Innovation
59 | © 2010 nGenera Insight. All Rights Reserved.
A True Leader for Institutional Model Innovation
60 | © 2010 nGenera Insight. All Rights Reserved.
A True Leader for Institutional Model Innovation
61 | © 2010 nGenera Insight. All Rights Reserved.
A True Leader for Institutional Model Innovation
62 | © 2010 nGenera Insight. All Rights Reserved.
A True Leader for Institutional Model Innovation
63 | © 2010 nGenera Insight. All Rights Reserved.
64 | © 2010 nGenera Insight. All Rights Reserved.
65 | © 2010 nGenera Insight. All Rights Reserved.
The Age of Networked Intelligence
66 | © 2010 nGenera Insight. All Rights Reserved.
Don Tapscott
dtapscott@ngenera.com
Twitter:@dtapscott
(416) 863-8801
www.dontapscott.com
67 | © 2010 nGenera Insight. All Rights Reserved.

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Don tapscott sunum

  • 1. MACROWIKINOMICS: Rebooting Business and the World MACROWIKINOMICS: Rebooting Business and the World DonTapscott, Chairman dtapscott@nGenera.com twitter.com/dtapscott www.dontapscott.com November23, 2010
  • 2. 2 | © 2010 nGenera Insight. All Rights Reserved.
  • 3. Current Crisis 3 | © 2010 nGenera Insight. All Rights Reserved.
  • 4. 4 | © 2010 nGenera Insight. All Rights Reserved.
  • 5. A Turning Point in History: Rebooting Our Institutions 5 | © 2010 nGenera Insight. All Rights Reserved.
  • 6. The Rise of the Age of Networked Intelligence AgrarianAgrarian AgeAge IndustrialIndustrial AgeAge Age ofAge of NetworkedNetworked IntelligenceIntelligence PrintingPressPrintingPress InternetInternet 6 | © 2010 nGenera Insight. All Rights Reserved.
  • 7. WEB 2.0WEB 2.0 Four Drivers for ChangeFour Drivers for Change 7 | © 2010 nGenera Insight. All Rights Reserved.
  • 8. Web 2.0 Taxonomy Web 2.0Web 2.0 8 | © 2010 nGenera Insight. All Rights Reserved.
  • 9. The Thing: No need to keep a light on when the house knows… 9 | © 2010 nGenera Insight. All Rights Reserved.
  • 10. “The internet is already the dominant medium for communications, entertainment and the information society. Not the TV, not the telephone, not the newspaper or magazine. Not the radio, or the CD player. The TV news is a highlight reel for the Web.” –JonathanMiller,CEO, Fox Interactive 10 | © 2010 nGenera Insight. All Rights Reserved.
  • 11. Web 2.0 Taxonomy BROADBAND MOBILITYBROADBAND MOBILITY Web 2.0Web 2.0 11 | © 2010 nGenera Insight. All Rights Reserved.
  • 12. Mobility: Google to Test Ultra-Fast Broadband 12 | © 2010 nGenera Insight. All Rights Reserved.
  • 13. Web 2.0 Taxonomy BROADBAND MOBILITYBROADBAND MOBILITY Web 2.0Web 2.0 13 | © 2010 nGenera Insight. All Rights Reserved.
  • 14. Geospatiality: Augmented Reality 14 | © 2010 nGenera Insight. All Rights Reserved.
  • 15. Geospatiality: Augmented Reality 15 | © 2010 nGenera Insight. All Rights Reserved.
  • 16. Web 2.0 Taxonomy BROADBAND MOBILITYBROADBAND MOBILITY Web 2.0Web 2.0 16 | © 2010 nGenera Insight. All Rights Reserved.
  • 17. True Multimedia: Digital Humans 17 | © 2010 nGenera Insight. All Rights Reserved.
  • 18. True Multimedia: 3D TV 18 | © 2010 nGenera Insight. All Rights Reserved.
  • 19. Web 2.0 Taxonomy BROADBAND MOBILITYBROADBAND MOBILITY Web 2.0Web 2.0 19 | © 2010 nGenera Insight. All Rights Reserved. WEB SERVICESWEB SERVICES
  • 20. Web Services: From Websites to Global Platform 20 | © 2010 nGenera Insight. All Rights Reserved.
  • 21. Web Services: Viewzi - 3D Cloud Photos 21 | © 2010 nGenera Insight. All Rights Reserved.
  • 22. Web 2.0 Taxonomy BROADBAND MOBILITYBROADBAND MOBILITY Web 2.0Web 2.0 22 | © 2010 nGenera Insight. All Rights Reserved. WEB SERVICESWEB SERVICES
  • 23. Web 2.0: Integration 23 | © 2010 nGenera Insight. All Rights Reserved.
  • 24. • Proprietary • Monolithic • Silos • Enterprise • Dumb networks Integration: Migrating IT Onto the Web • Standards-based • Service oriented • Interoperable • + Inter-enterprise • Intelligent networks Sales Support System s Fam ilyI nt egr at ion Hub Pr oduct I nf or m at ion Syst em _T Solut ion Pr oposal G ener at ion Syst em _T I nt er act ive Dem o G am ing Syst em _T I nt er act ive Dem o Audio Visual Syst em _T I nt er act ive Dem o Com put er Syst em _T Local Pr oduct I nf or m at ion DS Cust om er Needs & Solut ions DS Cust om er Feedback ETL G am es Libr ar y Com put er Dem o Libr ar y AV Libr ar y Solut ion Availabilit y Syst em _T Solut ion Pr oposal Pr icing Syst em _T Solut ion Pr oposal Pr icing DS Sales Associat e Por t al Cust om er Por t al I nt egr at ion Hub Relevant Pr oduct Updat es Relevant Pr icing & Rat es Pr ior O r der I nf o Request I nvent or y Availabilit y Request Cust om er I nf or m at ion Request Cust om er I nf or m at ion Request Cust Rqm t s, Expect at ions & Env Feedback Sales Tax Request Cust O r der & Raincheck Hold Request G uest Loyalt y Account s M ar ket ing Event s Pr oduct Suppor t M at er ials Pr oduct Pr icing Const r aint s Pr oduct / Solut ion Financing Plans Pr oduct / Solut ion Rebat es Target Architecture 24 | © 2010 nGenera Insight. All Rights Reserved.
  • 25. Web 2.0 Taxonomy BROADBAND MOBILITYBROADBAND MOBILITY Web 2.0Web 2.0 25 | © 2010 nGenera Insight. All Rights Reserved. WEB SERVICESWEB SERVICES
  • 26. WEB 2.0WEB 2.0 THE NET GENERATION THE NET GENERATION Four Drivers for ChangeFour Drivers for Change 26 | © 2010 nGenera Insight. All Rights Reserved.
  • 27. 27 | © 2010 nGenera Insight. All Rights Reserved.
  • 28. 28 | © 2010 nGenera Insight. All Rights Reserved.
  • 29. Number of U.S. B irths (In Millions ) 2.0 2.5 3.0 3.5 4.0 4.5 5.0 1945 1947 1949 1951 1953 1955 1957 1959 1961 1963 1965 1967 1969 1971 1973 1975 1977 1979 1981 1983 1985 1987 1989 1991 1993 1995 1997 1999 Source: US Census Bureau Boomers (1946-1964) Gen X (1965-1976) Echo (1977-1997) But, It Is Not Really Just an Echo 29 | © 2010 nGenera Insight. All Rights Reserved.
  • 30. School Enrollment 30 | © 2010 nGenera Insight. All Rights Reserved.
  • 31. The Louder Echo 31 | © 2010 nGenera Insight. All Rights Reserved.
  • 32. Their Parents Net Geners The Generation Lap 32 | © 2010 nGenera Insight. All Rights Reserved.
  • 33. The Net Generation 33 | © 2010 nGenera Insight. All Rights Reserved.
  • 35. WEB 2.0WEB 2.0 THE NET GENERATION THE NET GENERATION THE SOCIAL REVOLUTION THE SOCIAL REVOLUTION Four Drivers for ChangeFour Drivers for Change 35 | © 2010 nGenera Insight. All Rights Reserved.
  • 36. 36 | © 2010 nGenera Insight. All Rights Reserved. The Social Revolution: From You to US
  • 37. vs. Source: Compete.com 37 | © 2010 nGenera Insight. All Rights Reserved. The Rise of Collaborative Communities
  • 38. vs. Source: Compete.com 38 | © 2010 nGenera Insight. All Rights Reserved. The Rise of Collaborative Communities
  • 39. vs. Source: Compete.com 39 | © 2010 nGenera Insight. All Rights Reserved. The Rise of Collaborative Communities
  • 40. vs. Source: Compete.com 40 | © 2010 nGenera Insight. All Rights Reserved. The Rise of Collaborative Communities
  • 41. vs. The Rise of Collaborative Communities Source: Compete.com 41 | © 2010 nGenera Insight. All Rights Reserved.
  • 42. vs. Source: Compete.com 42 | © 2010 nGenera Insight. All Rights Reserved. The Rise of Collaborative Communities
  • 43. vs. Source: Alexa.com 43 | © 2010 nGenera Insight. All Rights Reserved. The Rise of Collaborative Communities
  • 44. Alex Tapscott’s Wikinomicists Community 44 | © 2010 nGenera Insight. All Rights Reserved.
  • 45. New Models of Citizen Engagement: Wikinomics and Obama 45 | © 2010 nGenera Insight. All Rights Reserved.
  • 46. Post Election Riots Iran, June 2009 46 | © 2010 nGenera Insight. All Rights Reserved.
  • 48. New CompetitiveSpace Extended Enterprise Industrial Age Corporation Value Creation Critical ResourcesPhysical Financial Knowledge Self- Organization Traditional Hierarchy Mass Collaboration Business Webs 48 | © 2010 nGenera Insight. All Rights Reserved. The Economics of Collaboration
  • 49. Harnessing Mass Collaboration A 50 year old mining company peers, opens, shares its proprietary data and acts globally in a bid to transform itself and explore the extent of a rich new find. 49 | © 2010 nGenera Insight. All Rights Reserved.
  • 50. 50 | © 2010 nGenera Insight. All Rights Reserved. WEB 2.0WEB 2.0 THE NET GENERATION THE NET GENERATION THE SOCIAL REVOLUTION THE SOCIAL REVOLUTION THE ECONOMIC REVOLUTION THE ECONOMIC REVOLUTION Four Drivers for ChangeFour Drivers for Change
  • 51. A Burning Platform for Change 51 | © 2010 nGenera Insight. All Rights Reserved.
  • 52. 52 | © 2010 nGenera Insight. All Rights Reserved.
  • 53. 5 Principles for the Age of Networked Intelligence 53 | © 2010 nGenera Insight. All Rights Reserved.
  • 54. A Turning Point in History: Rebooting Our Institutions 54 | © 2010 nGenera Insight. All Rights Reserved.
  • 55. Crisis of Leadership Paradigm shifts involve dislocation,conflict,confusion, uncertainty. Newparadigms are nearly always received with coolness, even mockery or hostility. Those with vested interests fight the change. The shift demands such a different view of things that established leadersare often last to be won over, if at all. 55 | © 2010 nGenera Insight. All Rights Reserved.
  • 56. A True Leader for Institutional Model Innovation 56 | © 2010 nGenera Insight. All Rights Reserved.
  • 57. A True Leader for Institutional Model Innovation 57 | © 2010 nGenera Insight. All Rights Reserved.
  • 58. A True Leader for Institutional Model Innovation 58 | © 2010 nGenera Insight. All Rights Reserved.
  • 59. A True Leader for Institutional Model Innovation 59 | © 2010 nGenera Insight. All Rights Reserved.
  • 60. A True Leader for Institutional Model Innovation 60 | © 2010 nGenera Insight. All Rights Reserved.
  • 61. A True Leader for Institutional Model Innovation 61 | © 2010 nGenera Insight. All Rights Reserved.
  • 62. A True Leader for Institutional Model Innovation 62 | © 2010 nGenera Insight. All Rights Reserved.
  • 63. A True Leader for Institutional Model Innovation 63 | © 2010 nGenera Insight. All Rights Reserved.
  • 64. 64 | © 2010 nGenera Insight. All Rights Reserved.
  • 65. 65 | © 2010 nGenera Insight. All Rights Reserved.
  • 66. The Age of Networked Intelligence 66 | © 2010 nGenera Insight. All Rights Reserved.