This document discusses the social media strategies for the Palimpsest Social Media project, including maintaining a project blog to communicate progress and engage audiences between the project launch, using Twitter to engage professional peers and amplify events, and utilizing the social media tools to disseminate information and engage audiences in providing input and participating in the app.

1. Palimpsest Social Media
Nicola Osborne
EDINA Social Media Officer
nicola.osborne@ed.ac.uk

2. Project Blog
http://palimpsest.blogs.edina.ac.uk/
• Communicates project purpose,
background, team, tracks project
progress and milestones.
• Provides focal point for project to
keep audiences engaged
between project kick off and
launch of the app/opportunities
to participate.
• Enables us to disseminate key
information and engage
appropriate audiences in:
• Project developments where input is
desired.
• Events and event reports.
• Ways to participate and engage with
the app and with the project.
• Guest posts planned to build
partnerships and connections
with existing communities.

3. Twitter
@LitPalimpsest
• Additional route for
engaging audiences
– particularly
professional peers
• Is being used at
events, conferences, etc.
to amplify impact of
presentations (e.g.
#tswm14)
• Also provides a way to
capture and capitalise in
interest in the project
(tweets also tracked via
TAGS Explorer and
Storify).
• Enables opportunities for
amplifying and engaging
others in our own future
events.