1. Mobile game Marketing Plan
1

2. • Chinese
IOS
Market
• How
to
enter
Chinese
Market
• Case
Introduc6on
• Coopera6on
Mode
• Company
Introduc6on
2

3. IOSMarket
in
China
3

4. How
Many
IOS
in
China？
12,000,000 Data sources: www.tongbu.com
4

5. IOS
distribution
in
China Age
distribution
iTouch other
13.30% 17.3%
ipad
16.45%
iphone
18~34
70.25% 82.7%
Data sources：www.tongbu.com
www.iimedia.cn
Source：艾媒咨询（iimedia
research）
5

6. How
to
enter
the
Chinese
Market
（Marke6ng
Resource）
6

7. Mobile
three-­‐dimensional
marke;ng
Mobile
game
marke;ng
solu;ons
Three-­‐dimensional
Marke6ng
Three
Public
Efficient
Own
Poweful
Powerful Praise push Products
to App
Media
Opera6on
Push
each
Strategic
Accurate
coopera6on experience other Alliance
users
7

8. ●
Three
Powerful
Media
Coopera6on：QQ—China’s
Facebook
Age
distribution
18↓
10%
30↑
9%
Income distribution 25~29
26%
19~24
10K↑
9%
55%
2K↓
6K~8K
26%
16%
QQ
App
Centre：
——Average
daily
Login
user：
Tens
of
millions
2K~6K
——Daily
download
peak：More
than
Ten
million
——Month
download
amount：
Hundreds
of
millions
49%
8

9. ●
Three
Powerful
Media
Coopera;on：Sina—China’s
TwiJer
Sina：
——Average
daily
Login
user：
Tens
of
millions
——Daily
download
peak：
More
than
Ten
million
More than 250 million
registered users
Over 20 million download
9

10. ●
Three
Powerful
Media
Coopera6on：Baidu—China’s
Google
Over 20 million download
Baidu：
——Average
daily
Login
user：
Tens
of
millions
——Daily
download
peak：
More
than
Ten
million
10

11. Public
praise
and
Opera;on
experience
ios
game
Top
Website
in
China
The
first
and
largest
Chinese
on
Apple
products
and
iOS
development
net
work
Most
popular
Chinese
iPhone
network
50+
Mobile
Internet
industry
partners
11

12. Coopera;on
with
App
recommenda;on
site
Top
brand
of
free-­‐limit
App
Top
1
in
Chinese
region
Top
2
in
Taiwan
region
Top
1
in
HongKong
region
Apple’s
annual
Gold
List
34
It
collect
global
Free-­‐ （leading）
limit
App
and
games,
especially
in
China，
8000+
5Stars
evalua6on
Present
popular
sobware
app,
ho`est
mobile
game
、the
depth
of
the
trial
evalua6on
and
Rapid
discovery
of
prac6cal
skills
ho`est
and
funniest
game
and
App.
Save
money，6me
and
flow
fee
App
Daily
Downloads
more
than
40
million
;mes/home
12

13. Efficient
push
to
accurate
users
1、Mul;ple
forms
of
adver;sing
Support
a
variety
of
forms
of
adver;sing
（banner
image
、banner
text，image
ads，full-­‐screen
animated
ads，rich
media
ads，etc.）
13

14. Efficient
push
to
accurate
users
2、Wide
coverage
Covering
over
200
million,
ie
75%
of
mobile
Internet
users
in
China
Integra6on
of
the
leading
WAP
site
and
high-­‐quality
adver6sing
resources
of
the
massive
applica6on
(APP）
3、Precision
Push
Behavioral Geographical
targe6ng orienta6on
Operator Time
targe6ng orienta6on Mul6-­‐dimensional
targe6ng
to
make
the
push
more
accurate
Media
targe6ng
14

15. Own
Products
to
push
each
other
15

16. Strategic
Alliance
of
powerful
Apps
Fishing
Joy： Mei
Tu
Xiu
Xiu： Jinshan
baJery
doctor：
It
was
on-­‐line
in
April
2011， App
Store
2011
year's
best
Jinshan
sobware
produc6on
and
ranked
top
1
in
33
product
(total
download
countries
and
regions.
And
amount
ranked
13,
TOP
1
in
More
than
6
million
people
was
the
champion
of
the
photography
category around
the
world
love
jinshan
total
income
in
16
countries
ba`ery
doctor!
and
regions
and
become
an
IOS
+
Android Ranked
TOP10
on
free
essen6al
sobware
installed.
billboard
in
More
than
10
It
ranked
among
top
3
in
35
million
users countries
and
regions
major
App
market. Ranked
Top
10
on
free-­‐
tool
billboard
More
than
30
In
Mid-­‐December
2011.
It’s
countries
and
regions
users
has
exceeded
37
million
,
and
daily
ac6ve
users
were
up
to
3.8
million
all
over
the
world.
16

17. Case
Introduc;on
17

18. Figh;ng
of
Sango
Figh;ng
of
Sango：
Game
name：Figh6ng
of
Sango:Legend
of
Heroes
Game
Language：Chinese、English、German、Spanish、Japanese、Thai
Game
Type：
Tower
Defense
Opera6ng
environment：iOS
3.0，iPhone、iPod
touch、iPad、android
Game
capacity：76.3MB
Game
Developer：im20
interac6ve
18

19. Figh;ng
of
Sango
2010-­‐2011
1 2 3 4
Dec.25th
2010 Apr.8th
2011 Jun.
30th
2011 Oct.25th
2011
iPhone
free
App iPhone
Paid
App iPad
Paid
App Android
ver.
• Ranked#1
Aber
• Ac6ve
explora6on
18
hours
in
free
• Ranked#1
Aber
36
• $3.99
Ranked
#6
on
Android
market
AppStore hours
in
Paid
aber
AppStore
• Integrated
social
• >5，000,000
• $0.99
Ranked#1
resources
marke6ng
downloads • >350,000
aber
24hours
in
Paid
downloads
AppStore • Es6mate>4,000,000,
• Ra6ng
4.5
star downlo-­‐ads
• Awarded
the
4th
• >30,000
downloads
mobile
Internet
• Best
iOS
game
2010（Netease）
•
19

20. Figh;ng
of
Sango
Evalua;on
text
Forum
recommenda;on
Download
promo;on
Popular
recommenda;on
20

21. Sango
Millionaire
Characteris;cs
of
this
game：
1）Across
the
ancient
6me，modern
6me，and
the
Stone
Age
with
rich
maps
and
excellent
rounds.
2)Different
func6ons
of
cards
can
help
you
become
a
Millionaire
in
an
instant
3）Humourous
story
and
random
events
which
are
popular
burst
your
sides
with
laughter.
4)
With
excellent
pictures
and
Seven
unique
roles
for
you
to
choose
5）Two
modes
for
you
to
choose,
Mu6player
mode
is
supported
in
free
mode.
21

22. Sango
Millionaire
1 2
2012.01.09 2012.01.31
IPad/iPhone
ver.
Update
• Ranked
Top1
• >2，000,000
（China）Aber
3days
in
free
App
Store downloads
• >1，000,000，
downloads
in
20days
• Ra6ng
4.5
star
More
than
ten
thousand
• Ra6ng
4.5
star praises
in
App
Store
• More
than
ten
thousand
praises
in
App
Store
22

23. Sango
Millionaire
Covering
59million
fans
23

24. Coopera6on
Mode
24

25. Coopera;on
Mode
1 Proxy
Chinese
district
promo;on
im2.0
investment
of
promo;on
2
resources，Partners’
0
input
3 Coopera;on
division
4 Transparent
billing
data
25

26. we can help
1 Joint issue promotion of Tencent and Sina
Joint promotion of all kinds of industries
2 resources input costs， advertising promotion
Alliance of Own high-quality games pushing
3 mutually.
4 Commercial implantation of brand advertisers
26

27. Company
introduc6on
27

28. I n t e r a c t i v e
G r o u p
Innova6ve
Open-­‐minded
Diversified
Excellent
28

29. IM
2.0
About
us
• Founded
at
the
end
of
2008
• Head
office
in
Beijing
Branch
office
in
Shanghai
• More
than
250
staff
29

30. IM2.0
Capital
situa;on
• Angel
investors
• Cai
Wensheng、
Lei
Jun
• TusPark
Ventures （Early
2010）
• ORIENTAL
FORTUNE
CAPITAL （Mid
of
2011）
30

31. IM2.0
People
资本概况
31

32. IM2.0
People
资本概况
32

33. IM2.0
People
资本概况
33

34. IM2.0
Core
client
Group
资本概况
Core
client
Group
Client
Service&
Strategic
plans
Crea6ve
Services
Media
Planning
&
Purchase Project&
Product
Management
Func;onal
Expert
Group
Community
Marke6ng
Mobile
Marke6ng
Services
SEM
Marke6ng
Serivices
Services
34

35. IM2.0
Goal&Belief
35

36. IM2.0
Differen;a;on
36

37. IM2.0
Differen;a;on
37

38. IM2.0
Differen;a;on
38

39. IM2.0
Clients
39

40. IM2.0
Case
Social
Interac;ve
Marke;ng
Social
Game
Customiza;on
Mobile
Internet
40

41. We
are
looking
forward
to
coopera;ng
with
you
Rui Song | 宋锐 Rui Song | 李琰然
Senior Business Manager Business Manager
IM2.0 Interactive IM2.0 Interactive
Mobile ：+86-18611741115 Mobile ：+86-13240007977
O：+86 21 65630393-8227 O：+86 21 65630393-8227
MSN ： edi1004@hotmail.com MSN ： aeagn24yanran@hotmail.com
QQ ： 56126312 QQ ： 37669831
Mail：rui.song@im20.com.cn Mail：yanran.li@im20.com.cn
www.im20.com.cn www.im20.com.cn
41