Presentation of David Evans, Vlad Mihaescu, Andrei Jecza , Diana Andone, Antonella Poce, Mairéad Nic Giolla Mhichíl. Chiara Zuanni, Hendrik Knoche for EDEN's NAP webinar on 'Designing Online Courses for Digital Skills and Competences for the Creative Industries – DigiCulture' - 27 April 2020, 17:00 CEST More info: https://www.eden-online.org/designing-online-courses-for-digital-skills-and-competences-for-the-creative-industries-digiculture/

2. DigiCulture project
Dr. Diana Andone
Politehnica University of Timisoara, Romania
Project coordinator

3. Creative Industries
Advertising and marketing,
Architecture and landscapes,
Crafts and other areas of cultural heritage,
Design: Product, graphics and fashion design,
Film, TV, video, radio and photography,
IT, digital economy and games,
Museums, galleries and libraries,
Music, visual arts and performing arts

4. Creative creators

5. World Economic Forum’s - “The Future of Jobs”, January 2019
Top 10 skills in 2020
• Complex problem solving.
• Critical thinking.
• Creativity.
• People management.
• Co-ordinating with others.
• Emotional intelligence.
• Judgment and decision making.
• Service orientation.
• Negotiation.
• Cognitive flexibility.
Top 10 skills in 2005 (compared with 2020
statistics)
• Complex problem solving.
• Co-ordinating with others (-3).
• People management (-1).
• Critical thinking (+2).
• Negotiation (-4).
• Quality control. *
• Service orientation (-1).
• Judgment and decision making (+1).
• Active listening.*
• Creativity (+7).
*drop out of Top 10 skills in 2020

6. https://www.jisc.ac.uk/guides/developing-students-digital-literacy

7. Digital
literacies
https://www.jisc.ac.uk/guides/developing-students-digital-literacy

8. Digital Literacy Social
Networking
Transliteracy
Maintaining
Privacy
Managing
Digital Identity
Creating
Content
Organizing
and Sharing
Reusing /
Repurposing
Filtering and
Selecting
Self-
Broadcasting
(Steve Wheeler http://steve-wheeler.blogspot.co.uk/ )

9. DigComp 2.1: The Digital Competence Framework
for Citizens.
July 2019
https://ec.europa.eu/jrc/en/publication/eur-scientific-and-technical-
research-reports/digcomp-21-digital-competence-framework-citizens-
eight-proficiency-levels-and-examples-use

10. DigComp 2.1
The DigComp Conceptual Reference Model that includes competences:
Information (1.1 Browsing, searching and filtering information, 1.2
Evaluating Information, 1.3 Storing and retrieving information)
Communication (2.1 Interacting through technologies, 2.2 Sharing
information and content, 2.3 Engaging in online citizenship, 2.4
Collaborating through digital channels, 2.5 Netiquette, 2.6 Managing
digital identity)
Content creation (3.1 Developing content, 3.2 Integrating and re-
elaborating, 3.3 Copyright and Licences, 3.4 Programming)
Safety (4.1 Protecting devices, 4.2 Protecting personal data, 4.3 Protecting
health, 4.4 Protecting the environment)
Problem solving (5.1 Solving technical problems, 5.2 Identifying needs
and technological responses, 5.3 Innovating and creatively using
technology, 5.4 Identifying digital competence gaps).

11. DigComp 2.1: The
Digital
Competence
Framework for
Citizens.
Competențe
digitale pentru
cetățeni
https://ec.europa.eu/jrc/en/publication/eur-scientific-and-
technical-research-reports/digcomp-21-digital-competence-
framework-citizens-eight-proficiency-levels-and-examples-use

12. Principles for Digital Development
https://digitalprinciples.org/

13. Europass CV
https://europass.cedefop.europa.eu/editors/en/cv/compose

14. SELFIE Discover the digital potential of your school
https://ec.europa.eu/education/schools-go-digital

15. http://www.project-musa.eu/
MuSA project

16. Cultural and creative industries
EU Commission
https://ec.europa.eu/culture/policy/cultural-creative-industries_en
European Creative Industries Alliance
http://www.eciaplatform.eu/
Creative Europe Program
https://ec.europa.eu/programmes/creative-europe/projects/
Culture Action Europe
https://cultureactioneurope.org/

17. Improving the Digital Competences and Social Inclusion of Adults
in Creative Industries

18. Partners
• UPT POLITEHNICA UNIVERSITY OF TIMISOARA, Romania
• UNIROMA3 UNIVERSITA DEGLI STUDI ROMA TRE, Italy
• AAU AALBORG UNIVERSITET, Denmark
• UNI GRAZ UNIVERSITAET GRAZ, Austria
• DCU DUBLIN CITY UNIVERSITY, Ireland
• TM2021 Asociatia Timisoara Capitala Culturala Europeana,
Romania
• InterArt Triade Foundation, Romania
• JME Associates Ltd, UK
• NADE NATIONAL ASSOCIATION OF DISTANCE EDUCATION,
Lithuania

19. DigiCulture project
To enhance awareness of the need for training in digital skills for the creative industries
To design and validate cross-country Guidelines for Digital Competences for Creative Industries
To create an Integrated Virtual Learning Hub as an online and mobile UniCampus
To design, develop and deliver a Digital Skills and Social Inclusion for Creative Industries Course,
translated into all partners’ languages, online MOOCs type courses with OERs
To introduce the Digital Skills e-assessment and Open Badges for adult education in CI
To enhance collaboration between education providers, universities, cultural and heritage
institutions and associations, cultural actors, workers and volunteers
To provide evidence about how achievement, assessment and validation of digital skills
contributes to the uptake of new skills in creative industries

20. Video on DIgiCulture Channel
https://www.youtube.com/channel/UC8Js48HnNu9x1l0QQ6pTA2Q/featured

21. 1. The Internet,
World Wide Web
and introduction to
the digital world
2. Digital Content &
Publishing
(including wikis)
3. Data Protection
and Open Licenses
4. Digital Curation -
Digital Libraries and
Museums
5. Digital Safety,
Security and Ethics
6. Digital
Storytelling
7. Digital Audiences,
Digital Analytics
(Google, Facebook,
Twitter, SEO)
8. Social Media for
Culture
9. Augmented and
Virtual Reality
10. Mobile Apps
and Mobile User
Experience
11. Digital
Management in
Culture
12. Digital
Communication &
Presentations
13. Online and
Mobile Digital
Media Tools (audio-
video)
DigiCulture Courses – online/ blended learning, free course

22. DigiCulture Course – online/ blended learning, free course
A Multilanguage online
platform and courses
Hosted on UniCampus

23. DigiCulture Course – online/ blended learning, free course
13 courses
Basic Level Training

24. OERs
Best practices
Culture & technology examples
Digital artists
examples, study cases

25. DigiCulture OPEN BADGES
Digital Skills e-assessment tool
Open Badges for Digital Skills
under the Creative Commons License
www.digiculture.eu

26. Dr. Diana Andone
Director
e-Learning Center
Politehnica University ofTimisoara
Romania
Email: diana.andone@upt.ro
Elearning.upt.ro/diana.andone
@diando70
EDEN Fellow 2011
EDEN VicePresident
IEEE Romania Committee
member
IEEE Computer Society –
TCLT Committee Member
IEEE Education
IEEE Women in Engineering
https://digiculture.eu/
@CultureDigi

27. CONCEPTUAL GUIDELINES FOR DIGITAL
COMPETENCES FOR CULTURE
Antonella Poce
University of Roma Tre, Professor in Experimental
Education

28. State of the art
Starting from the general framework “DigComp
2.1” (Carretero et al., 2017), the project partners
focused their attention on the five digital
competency dimensions: information and digital
literacy 2. digital communication and collaboration
3. digital content creation 4. digital safety 5 digital
problem solving.
Despite the usefulness of the DigiComp 2.1
framework, it does not provide specific directions
regarding the role of these skills in the CI sector.

29. The research
For this reason, research was conducted in order to
understand how the five general digital competency
dimensions could be better contextualized and
understood in the CI sector.
This research consisted of a systematic literature
review (O.1.1), and quantitative surveys (n=148) and
interviews (n=21) conducted with a sample of
stakeholders from the CI sector (O1.2).
The guidelines for “Digital Competences for culture”
(O1.3) provides the DigiCulture project with a
theoretical foundation from which to develop the
DigiCulture Course based on the results of the literature
review (O.1.1) surveys and interviews (O.1.2)

30. 1. Information and data literacy
• Information and Data Literacy obtained a score of 79,4 out of
100 in importance according to the stakeholders surveyed;
• 61% of the survey respondents reported training needs in the
areas of Managing and Evaluating Data and Information and
Digital Content.
• There are no digital tools specifically related to the skill
Information and Data Literacy; but, the need to adopt a critical
approach to the use of digital technologies in CI professions has
been highlighted in interviews like in the following extract:
“Digital skills mean to be aware that the deep knowledge of
content is crucial to work with a specific cultural product.”
Courses aimed at develop Information and Digital Literacy
Skills for Cultural Industries employees
Course Syllabus
1. The Internet,
World Wide Web
and introduction to
the digital world
1.WWW Introduction & Web 2.0.
2.Internet History and Terminology.
3.Introduction to the digital technology.
4.Searching the Web.
5.Digital formats and Terminology.
6.Mobile Web.
7.Free, freemium and premium.
8.Future of the Internet.
2. Digital Curation -
Digital Libraries and
Museums
1.Digitisation (incl. 3D)
2.What are data models, metadata
standards, vocabularies?
3.Collection Management Systems
4.Trusted Repositories (certification, etc)
5.Online collections portals, digitorials,
and virtual exhibitions

31. 2. Digital Communication and
collaboration
Courses aimed at develop Digital Communication and
Collaborative Skills for CI employees
Course Syllabus
1. Digital
Audiences,
Digital Analytics
(Google, Facebook,
Twitter, SEO)
1.Know and define Digital Audiences -
2.Audiences and Digital Analytics
Facebook Custom Audiences TOOL,
3.Digital Analytics in social media
platforms - tools to measure and plan
4.SEO as a means to expand your digital
audience and online presence
2. Social Media
for Culture
1.What is social media?
2.Social media engagement in the
cultural sector
3.Social Media for museums promotion
4.Social Media for Culture education
development
5.Media audiences
6.How to evaluate social media impact
3. Digital
Communication
& Presentations
1.What is digital communication and
presentation?
2.Digital Strategy
3.Digital marketing Strategy
4.Strategic Communication
5.Management of the website
6.Digital presentation
• When stakeholders were required to predict which digital skills
would be most important in the next 10 years, they assigned +12%
points to Digital Communication and Collaboration.
• The importance of these skills is also reflected in the qualitative
data. Quoting one stakeholder’s definition of Digital Skills: “For
me digital skills mean to be able to use social media platforms to
manage work relationships”
• Only a few respondents have attended an online course focused
on developing Digital Communication and Collaboration skills.
Most of them were not aware of courses specifically designed for
their learning needs
• Different tools for internal and external
communication/collaboration were suggested.

32. 3. Digital Content creation
• 54% of survey respondents indicated that Digital Content
Creation was a very important skill in CI.
• However, stakeholders determine that employees in the CI
field need more training in Developing Digital Content and
Integrating and Re-elaborating Digital Content (57.6% and
54.2% of respondents, respectively).
• The following content should be covered in online courses
related to Digital Content Creation: photography, music and
social media.
• Digital content creation tools can be classified as general
(e.g. Office Suite) or sector specific (e.g. Autocad;
GarageBand).
Courses aimed at develop Digital Content Creation Skills for
CI employees
Course Syllabus
1. Digital Content &
Publishing
1.Wikis.
2.Blogs.
3.Newsletters.
4.Various media contents.
5.eBooks.
6.Repositories & online libraries.
2. Digital Storytelling
1.The art of storytelling;
2.Digital and storytelling as learning and
teaching methodology;
3.DST to promote 4C skills (Creativity,
Communication, Collaboration and
Critical Thinking).
4.DST for culture and heritage fruition
(museums, archaeological sites, libraries)
3. Augmented and
Virtual Reality
1.What is virtual and augmented reality?
2.Real-world applications of Virtual and
Augmented Reality
3.Different AR and VR types
4.Creation of virtual reality scenes
5.How to prototype AR and VR
applications
4. Online and Mobile
Digital Media Tools
(audio-video)
1.Different Formats and Terminology.
2.Images/Photos Editing Tools.
3.Video Editing Tools.
4.Audio Editing Tools.
5.Audio & Video Streaming.
6.Online Editing Tools for Social Media.

33. 4. Digital Safety
• Despite the growing attention Digital Safety is receiving in
Europe (e.g. GDPR regulation), no scientific references on the
topic of Digital Safety were identified by the literature review
in the specific context of CI;
• Data obtained from the surveys and interviews also indicate that
CI stakeholders only seem to have a general understanding of
Digital Safety issues and it is not still part of their professional
practices.
• Although stakeholders are becoming more and more aware of
the importance of Safety and Data Protection, related skills and
behaviours are still not at the centre of their professional
practices. These results highlight the need to strengthen CI
employee awareness and develop their foundational skills.
Courses aimed at develop Digital Safety Skills for
CI employees
Course Syllabus
1. Data
Protection and
Open Licenses
1.IPR and "copyright" 1.01
2.(Open) Licensing
3.Basic principles of Privacy
and Data Protection
2. Digital
Safety, Security
and Ethics
1.Overview of digital SSE
2.Principles of SSE
3.Protecting yourself and
your work
4.Ethical practices and tools

34. 5. Digital Problem Solving
• Digital Problem Solving (DPS) was considered to be
very important by 80% of survey participants
• Creatively Using Digital Technologies, one of the sub-
skills of the DPS dimension, is the skill that CI
employees needed to develop most according to
59.7% of the survey respondents.
• Digital Management in Culture (a topic related with
DPS) was considered important in the course by 51% of
respondents. Having said that, only one CI stakeholder
has attended a Digital Management in Culture online
course.
Courses aimed at develop Digital Problem Solving
Skills for CI employees
Course Syllabus
1. Mobile Apps
and Mobile User
Experience
1.Introduction to the Smart Phone eco
system and app development
2.Native vs not native (browser) apps
(responsive design)
3.Mobile Sensors and changing context.
4.Mobile Prototyping tools: Interactive UI
Sketching;
5.Purpose of Apps for different contexts:
6.Case studies fx:
7.How to evaluate user experience.
Frameworks and design heuristics.
2. Digital
Management in
Culture
1.Managing and training staff in digital skills
2.Managing external contractors and
designers
3.Software deployment and management -
licencing, freeware, shareware etc
4.Digital Asset Management (DAM)
5.Website management - SEO, analytics
6.Social Media management
7.Customer Relations Management (CRM)
8.Managing copyright and intellectual
property

35. Digital competences
dimensions (DigComp
2.1)
Group or groups of digital tools (O1.1 +
O.1.2)
Examples of tools
Information and data
literacy
Tools for Visual content management Adobe Creative Suites, Adobe Photoshop, Adobe Acrobat.
Tools for Social media monitoring Brand24, Snaplytics, Sprout Social, Sprinklr.
Tools for data management Trello, accounting software, TMS collection Management software.
Tools for text digital documents management Microsoft Office (Word, Excel, Publisher), Google Drive, Google Drive.
Tools for Music & Sound content management GarageBand, Sibelius, Spotify, BandCamp.
Communication and
Collaboration
Tools for Digital communication Instant Messaging & VoIP: Slack, Messenger, GoToMeeting, WhatsApp,
Facetime, ProofHub, Skype, Slack, Trello.
Tools for File sharing and transferring Google Drive, Dropbox, WeTransfer
Email MailChimp, Mailing list
Tools for digital interactions Touchscreen technologies, Gaming, Augmented Reality
Digital Content
Creation
Tools for Digital content creation through social media Instagram, Facebook, Twitter, YouTube.
Tools for Digital content creation through website Wordpress and Adobe Dreamweaver.
Tools for Visual content creation Adobe Photoshop, Smartphone camera, Drones, Promo.com video
making tool, iMovie, iPhoto, Canvas, Windows Movie Maker, Final Cut
Pro, Clip Studio.
Tools for Music & Sound content creation GarageBand, Sibelius, Spotify, BandCamp, Google Suite, Google Analytics.
Tools for Digital content and document creation Microsoft Office (Word, Excel, Publisher), Google Drive, Google Drive
Tools for Graphs and 3D AutoCad, SketchUp, Cam2, PhotoScan
Safety Tools for devices and personal data protection Online banking app, DuckDuckGo, ProtonMail, Signal.
Problem Solving Tools for Creative use of digital technologies BlueJeans, Moovly, Powtoon

36. Final remarks
• The results described will be used within the DigiCulture project for the construction, implementation
and evaluation of online learnign paths, through the DigiCulture MOOC, aimed at promoting digital skills
and competences, transverse competences and social inclusion in CI professionals from 7 different
European countries: Romania, Italy, Austria, Lithuania, UK, Ireland and Denmark.
• Considering the close connection with the European DigiComp framework (Carretero et al., 2017), the
Guidelines for Digital Competences for Creative Industries can also be used in wider contexts, at
national and international level, to design online learning and training paths in CI field.
• Universities, educators and researchers can define and evaluate accordingly online training courses
aimed at training CI employees or future professionals in the field of digital skills.

37. Thank you for you attention!
Antonella Poce
Antonella.poce@uniroma3.it

38. Badges in
Digital Culture MOOCS
Hendrik Knoche, Aalborg University (DK)

39. Issued
Earned
Displayed
Understood/ Verified
Badges

40. Badges in Moodle
Issue Badges to..
• University
• School
• Company
• Students
• Learners
Badges:
• recognize achievements
• build pathways to work towards learning goals
• way to identify talent based on competency and attitude
• validation for skills and achievements.
Issue badges through:
• Activity/course completion
• Competencies

41. Earn badges through course completionBadges in Moodle

42. Evidence in Moodle Attach evidence/students

45. earn upload share
Sharing Badges

46. DigiCulture OPEN BADGES
Digital Skills e-assessment tool
Open Badges for Digital Skills
under the Creative Commons License
www.digiculture.eu

47. MOOC DESIGN in DigiCulture
Associate Professor Mairéad Nic Giolla Mhichíl
Dublin City University

48. 13 Courses

49. Iterative Design Process
- Iterative between partners and intellectual outputs
- Each course developed in tandem with each other drawing on the expertise
- Tie back to the survey data from end users about tools and competencies
they need to develop
- define, design, refine, iterate each course modules,
- design, develop each course module content using new materials,
existing and producing new OERs, delivery modes and blends
- Evaluation & assessment methods and tools
- Translate course materials from English into national languages,
- Iterate the course after Pilot delivery .

50. Iterative Design Process II within courses
- Range of activities/tasks for learners to engage in and with
- Interactive element within courses
- Courses designed to be stand alone but also to recognise and build on
learning points from each other

51. Iterative Design Process II within courses
- Range of activities for learners to engage in and with
- Interactive element within courses
- Using and incorporating OERs into the design
- Existing tutorials on Tools
- Creation of OERs
- Case studies - provide overview use case to align with learners expectations
- Beginner level an introduction starting moving point to more advanced concepts

53. Iterative Design III
- Assessment process within courses
- Formative & Summative
- Moving beyond certificate of completion to learner participation and
activity level - contributions
- Badging - a consistent and clear approach

54. 1. The Internet,
World Wide Web
and introduction to
the digital world
2. Digital Content &
Publishing
(including wikis)
3. Data Protection
and Open Licenses
4. Digital Curation -
Digital Libraries and
Museums
5. Digital Safety,
Security and Ethics
6. Digital
Storytelling
7. Digital Audiences,
Digital Analytics
(Google, Facebook,
Twitter, SEO)
8. Social Media for
Culture
9. Augmented and
Virtual Reality
10. Mobile Apps
and Mobile User
Experience
11. Digital
Management in
Culture
12. Digital
Communication &
Presentations
13. Online and
Mobile Digital
Media Tools (audio-
video)
DigiCulture Courses – online/ blended learning, free course

55. Video on DIgiCulture Channel
https://www.youtube.com/channel/UC8Js48HnNu9x1l0QQ6pTA2Q/featured

56. https://digiculture.eu/en/

57. Register here
https://digiculture.eu/en/courses/
Start 15 June 2020

58. https://digiculture.eu/en/