1. Agenda for the day 3
1) Expectations
3) Best Practice Sharing
5) Planning an Event
7) Local Media
9) Working with partner organizations and LMO’s
11) PR Tools and Evaluating Needs
13) Evaluation
www.cisv.org

2. Planning an Event
PR Mission: Ensure CISV’s
Educational purpose and outcomes
are communicated accurately and
engagingly.
www.cisv.org

3. Getting started
• 1. Set the goals – Why are we doing this event besides PR
• 2. Define budget to be spent
• Who? Define your audience (s)
• What? Define appropriate type of event / Key Messages
• How? Campaign Elements to communicate
• Where? Define Site/Venue/Location
• With Whom? Build a support team
• Update/tropicalize and follow check list
• Planning is key
• Prevention is success!
www.cisv.org

4. Time Line
Evaluate
Pay
vendors The event
Confirm
Site Form a team
Agenda
Send
invites
Make a
plan Budget
www.cisv.org

5. Event task Check list
www.cisv.org

6. TASK
• 3 GROUPS
• Plan an event for the given audience and present to
the board for approval.
• You must have a:
– Communication Plan and strategy
– Message for the invite / Show your invite
– Budget – be detail with the important numbers
– Logistics
www.cisv.org

7. Did you know?
CISV has over 200 Chapters world wide
CISV new official web page will be launch in Sept
2012
Peace Education
First Mosaic 2006
First IPP 1997
www.cisv.org

8. Some tips
- Keep track of milestones –
Anniversaries
-Success stories, people, impact of CISV
-Water Day
-Earth Hour
-Peace Day
-Measure Success
-Road Show – exhibit your programs
while traveling from city to city
www.cisv.org