SlideShare a Scribd company logo
1 of 14
PR Tools & Needs




         Web page – coming soon

         http:// resources.cisv.org




                                 www.cisv.org
CISV Public Relations Guide
•   Planning
•   PR Leader for your NA/Chapter
•   Communicating your news
•   Know your audience
•   Working with media
•   Report Results
•   Resources

                                    www.cisv.org
CISV Crisis Management Guide
• How to handle the practical side of crisis situations
• Communicating
   – The facts of the crisis, BEFORE & AFTER
   – How you are dealing with it, many people have an
     interest


   Templates, tools, checklists and reference materials




                                                          www.cisv.org
QUIZ




• What is the name of the Guide to Communicating CISV

• Name the 4 content areas

• Name 3 facts to consider about public speaking

•   Name the programme
•   Local communities are reflections of the wider world
•   Go out , find out, help out
•   Peace Education is a global movement
•   Young People learn when given the chance to lead
•   Our cultures begin in our homes
•   Early life experiences shape the way we see the world


                                                            www.cisv.org
PR Tools

Just Saying
An easy guide to communicate CISV
   in clear simple words
Helps us to explain why we do what we do
Will helps you inspire your audience

The Golden Circle
Why: CISV Vision, purpose & Principles
How: Peace Education Content approach, research &
  partnerships
What: Chapters, Programmes & JB

Tips & Suggestions for active communication


                                                    www.cisv.org
www.cisv.org
Quiz



• How many fonts?

• Name at least 2 fonts

• Font for the web?

• CISV Mission

• One name at least one Purpose & Principle

• What is the name of CISV’s Brand Guidelines

• The CISV logo can be display without the tagline “Building
  Global Friendship”


                                                               www.cisv.org
Looking Good

  CISV’s Brand Guidelines
  - A familiar look & feeling
  - Fonts, Logo, brands, colors
  - Images, photos, t-shirts
  - Taking care of our brand & our
    reputation


                                     www.cisv.org
Activate Magazine
- CISV’s brand new annual magazine

- Celebrates creative community
  partnerships worldwide

- Inspires us to do more of what we
  do


                                  www.cisv.org
www.cisv.org
Others



  PR Activities
  - Using Diversity in recruitment

  Educational Materials
  -Big Ed: CISV methodology and approach
  -Passport: Pocket guide to Peace Education
        - How to use Passport for your PR
  Fundrasing guide

  Best Practices from other Nas/Chapters
                                               www.cisv.org
Final Tips
Dedicate, time, effort and planning to develop your
communications, messages, events, presentations etc..

Have an annual plan and always have a plan in place of
how you will communicate and who will do the
communications

A high profile means better recruitment & retention and
facilitates fund raising

Send press releases & communication out well in advance

Define responsibilities and a spokesperson

                                                   www.cisv.org
Americas PR Advisors:


     Cynthia Canas – cycaes@gmail.com

     Daniel Edelshaim – edelshaim@gmail.com



Send Photos to :



 Denise Farrar <denise.farrar@int.cisv.org>



                                              www.cisv.org
Needs of your NAs / Chapters
                                         Priority Needs per Quarter

   COUNTRY                       AMJ                          JAS     OND

   Argentina     1:1 Basic PR Training

   Brazil

   Colombia

   Costa Rica

   Ecuador

   El Salvador

   Honduras

   Guatemala

   Mexico

   Peru




                                                                            www.cisv.org

More Related Content

Viewers also liked

Different Tools of Public Relations
Different Tools of Public RelationsDifferent Tools of Public Relations
Different Tools of Public Relations
Housefull1234567890
 
How to Write a Press Release - A Simple Breakdown of the Structure of a News ...
How to Write a Press Release - A Simple Breakdown of the Structure of a News ...How to Write a Press Release - A Simple Breakdown of the Structure of a News ...
How to Write a Press Release - A Simple Breakdown of the Structure of a News ...
Brilliantly Rich Media
 
12. protocol & ceremonials
12. protocol & ceremonials12. protocol & ceremonials
12. protocol & ceremonials
Eduardo Testa
 
Role of Public Relation in 21st cen.
Role of Public Relation in 21st cen.Role of Public Relation in 21st cen.
Role of Public Relation in 21st cen.
Rashmi Bhanage
 

Viewers also liked (16)

Different Tools of Public Relations
Different Tools of Public RelationsDifferent Tools of Public Relations
Different Tools of Public Relations
 
All
AllAll
All
 
Finance management
Finance managementFinance management
Finance management
 
All
AllAll
All
 
Project planning training
Project planning trainingProject planning training
Project planning training
 
Dean Wegner Press Release Tips
Dean Wegner Press Release TipsDean Wegner Press Release Tips
Dean Wegner Press Release Tips
 
How to Write an Effective Press Release
How to Write an Effective Press ReleaseHow to Write an Effective Press Release
How to Write an Effective Press Release
 
Press Release NMDCEP 23 March 2011
Press Release NMDCEP 23 March 2011Press Release NMDCEP 23 March 2011
Press Release NMDCEP 23 March 2011
 
How to Write a Press Release - A Simple Breakdown of the Structure of a News ...
How to Write a Press Release - A Simple Breakdown of the Structure of a News ...How to Write a Press Release - A Simple Breakdown of the Structure of a News ...
How to Write a Press Release - A Simple Breakdown of the Structure of a News ...
 
A complete guide to writing Press release (sample)
A complete guide to writing Press release (sample)A complete guide to writing Press release (sample)
A complete guide to writing Press release (sample)
 
12. protocol & ceremonials
12. protocol & ceremonials12. protocol & ceremonials
12. protocol & ceremonials
 
Overview Of Fundrasing Methods
Overview Of Fundrasing MethodsOverview Of Fundrasing Methods
Overview Of Fundrasing Methods
 
Public relation
Public relationPublic relation
Public relation
 
COURSEWARE: Social Media and PR Crisis Communication
COURSEWARE: Social Media and PR Crisis CommunicationCOURSEWARE: Social Media and PR Crisis Communication
COURSEWARE: Social Media and PR Crisis Communication
 
21 PR Tools & Tricks | Casie Gillette | SearchLove London 2015
21 PR Tools & Tricks | Casie Gillette | SearchLove London 2015 21 PR Tools & Tricks | Casie Gillette | SearchLove London 2015
21 PR Tools & Tricks | Casie Gillette | SearchLove London 2015
 
Role of Public Relation in 21st cen.
Role of Public Relation in 21st cen.Role of Public Relation in 21st cen.
Role of Public Relation in 21st cen.
 

Similar to Day 3 pr training session 11 tools & needs - rtf quito 2012.ppt

Day 3 pr training session 9 planning an event - rtf quito 2012
Day 3 pr training session 9   planning an event - rtf quito 2012Day 3 pr training session 9   planning an event - rtf quito 2012
Day 3 pr training session 9 planning an event - rtf quito 2012
Daniel Edelshaim
 
Dc mayors office workshop presentation 3 10 7
Dc mayors office workshop presentation 3 10 7Dc mayors office workshop presentation 3 10 7
Dc mayors office workshop presentation 3 10 7
GlobalGiving
 
Leonard Turkel Nonprofit Network: Social Media & Building Attendee Consensus
Leonard Turkel Nonprofit Network: Social Media & Building Attendee ConsensusLeonard Turkel Nonprofit Network: Social Media & Building Attendee Consensus
Leonard Turkel Nonprofit Network: Social Media & Building Attendee Consensus
Alex de Carvalho
 
Marketing the CPA 2011
Marketing the CPA 2011Marketing the CPA 2011
Marketing the CPA 2011
Tina Lambert
 
Workshop at Helsinki University: Social Media and NGOS
Workshop at Helsinki University: Social Media and NGOSWorkshop at Helsinki University: Social Media and NGOS
Workshop at Helsinki University: Social Media and NGOS
Beth Kanter
 

Similar to Day 3 pr training session 11 tools & needs - rtf quito 2012.ppt (20)

Rtf2012
Rtf2012Rtf2012
Rtf2012
 
Day 3 pr training session 9 planning an event - rtf quito 2012
Day 3 pr training session 9   planning an event - rtf quito 2012Day 3 pr training session 9   planning an event - rtf quito 2012
Day 3 pr training session 9 planning an event - rtf quito 2012
 
MYTI Developing Coalition Presence
MYTI Developing Coalition PresenceMYTI Developing Coalition Presence
MYTI Developing Coalition Presence
 
Dc mayors office workshop presentation 3 10 7
Dc mayors office workshop presentation 3 10 7Dc mayors office workshop presentation 3 10 7
Dc mayors office workshop presentation 3 10 7
 
Delaware Social Media Matters
Delaware Social Media MattersDelaware Social Media Matters
Delaware Social Media Matters
 
Atidenu 4 -- User Generated Content Campaigns
Atidenu 4 -- User Generated Content CampaignsAtidenu 4 -- User Generated Content Campaigns
Atidenu 4 -- User Generated Content Campaigns
 
Leonard Turkel Nonprofit Network: Social Media & Building Attendee Consensus
Leonard Turkel Nonprofit Network: Social Media & Building Attendee ConsensusLeonard Turkel Nonprofit Network: Social Media & Building Attendee Consensus
Leonard Turkel Nonprofit Network: Social Media & Building Attendee Consensus
 
Media trust volunteering
Media trust volunteeringMedia trust volunteering
Media trust volunteering
 
N2Vlabs Talks
N2Vlabs TalksN2Vlabs Talks
N2Vlabs Talks
 
Brand Architecture: Rethinking How You Connect the Dots Between Your Nonprofi...
Brand Architecture: Rethinking How You Connect the Dots Between Your Nonprofi...Brand Architecture: Rethinking How You Connect the Dots Between Your Nonprofi...
Brand Architecture: Rethinking How You Connect the Dots Between Your Nonprofi...
 
LoriJacobwith ExpandYourReachEngageYourBoard Nonprofit Day Erie PA_oct2012
LoriJacobwith ExpandYourReachEngageYourBoard Nonprofit Day Erie PA_oct2012LoriJacobwith ExpandYourReachEngageYourBoard Nonprofit Day Erie PA_oct2012
LoriJacobwith ExpandYourReachEngageYourBoard Nonprofit Day Erie PA_oct2012
 
Youth Leadership
Youth LeadershipYouth Leadership
Youth Leadership
 
Marketing the CPA 2011
Marketing the CPA 2011Marketing the CPA 2011
Marketing the CPA 2011
 
Crowdfunding - The Perspective of One Young World Ambassadors
Crowdfunding - The Perspective of One Young World AmbassadorsCrowdfunding - The Perspective of One Young World Ambassadors
Crowdfunding - The Perspective of One Young World Ambassadors
 
Beyond Awareness: Making Social Media Work for Your Coalition
Beyond Awareness: Making Social Media Work for Your CoalitionBeyond Awareness: Making Social Media Work for Your Coalition
Beyond Awareness: Making Social Media Work for Your Coalition
 
Workshop at Helsinki University: Social Media and NGOS
Workshop at Helsinki University: Social Media and NGOSWorkshop at Helsinki University: Social Media and NGOS
Workshop at Helsinki University: Social Media and NGOS
 
USD Joan B. Kroc School of Peace Studies - Redesign Kick-Off
USD Joan B. Kroc School of Peace Studies - Redesign Kick-OffUSD Joan B. Kroc School of Peace Studies - Redesign Kick-Off
USD Joan B. Kroc School of Peace Studies - Redesign Kick-Off
 
An introduction to content design
An introduction to content designAn introduction to content design
An introduction to content design
 
Engaging Community through Content Marketing - Not Just another Social Media ...
Engaging Community through Content Marketing - Not Just another Social Media ...Engaging Community through Content Marketing - Not Just another Social Media ...
Engaging Community through Content Marketing - Not Just another Social Media ...
 
Social Media Builds Community
Social Media Builds CommunitySocial Media Builds Community
Social Media Builds Community
 

Recently uploaded

會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文
會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文
會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文
中 央社
 
IATP How-to Foreign Travel May 2024.pdff
IATP How-to Foreign Travel May 2024.pdffIATP How-to Foreign Travel May 2024.pdff
IATP How-to Foreign Travel May 2024.pdff
17thcssbs2
 

Recently uploaded (20)

An Overview of the Odoo 17 Discuss App.pptx
An Overview of the Odoo 17 Discuss App.pptxAn Overview of the Odoo 17 Discuss App.pptx
An Overview of the Odoo 17 Discuss App.pptx
 
How to Analyse Profit of a Sales Order in Odoo 17
How to Analyse Profit of a Sales Order in Odoo 17How to Analyse Profit of a Sales Order in Odoo 17
How to Analyse Profit of a Sales Order in Odoo 17
 
2024_Student Session 2_ Set Plan Preparation.pptx
2024_Student Session 2_ Set Plan Preparation.pptx2024_Student Session 2_ Set Plan Preparation.pptx
2024_Student Session 2_ Set Plan Preparation.pptx
 
會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文
會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文
會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文
 
Basic Civil Engineering notes on Transportation Engineering, Modes of Transpo...
Basic Civil Engineering notes on Transportation Engineering, Modes of Transpo...Basic Civil Engineering notes on Transportation Engineering, Modes of Transpo...
Basic Civil Engineering notes on Transportation Engineering, Modes of Transpo...
 
slides CapTechTalks Webinar May 2024 Alexander Perry.pptx
slides CapTechTalks Webinar May 2024 Alexander Perry.pptxslides CapTechTalks Webinar May 2024 Alexander Perry.pptx
slides CapTechTalks Webinar May 2024 Alexander Perry.pptx
 
Morse OER Some Benefits and Challenges.pptx
Morse OER Some Benefits and Challenges.pptxMorse OER Some Benefits and Challenges.pptx
Morse OER Some Benefits and Challenges.pptx
 
Exploring Gemini AI and Integration with MuleSoft | MuleSoft Mysore Meetup #45
Exploring Gemini AI and Integration with MuleSoft | MuleSoft Mysore Meetup #45Exploring Gemini AI and Integration with MuleSoft | MuleSoft Mysore Meetup #45
Exploring Gemini AI and Integration with MuleSoft | MuleSoft Mysore Meetup #45
 
Navigating the Misinformation Minefield: The Role of Higher Education in the ...
Navigating the Misinformation Minefield: The Role of Higher Education in the ...Navigating the Misinformation Minefield: The Role of Higher Education in the ...
Navigating the Misinformation Minefield: The Role of Higher Education in the ...
 
TỔNG HỢP HƠN 100 ĐỀ THI THỬ TỐT NGHIỆP THPT VẬT LÝ 2024 - TỪ CÁC TRƯỜNG, TRƯ...
TỔNG HỢP HƠN 100 ĐỀ THI THỬ TỐT NGHIỆP THPT VẬT LÝ 2024 - TỪ CÁC TRƯỜNG, TRƯ...TỔNG HỢP HƠN 100 ĐỀ THI THỬ TỐT NGHIỆP THPT VẬT LÝ 2024 - TỪ CÁC TRƯỜNG, TRƯ...
TỔNG HỢP HƠN 100 ĐỀ THI THỬ TỐT NGHIỆP THPT VẬT LÝ 2024 - TỪ CÁC TRƯỜNG, TRƯ...
 
Behavioral-sciences-dr-mowadat rana (1).pdf
Behavioral-sciences-dr-mowadat rana (1).pdfBehavioral-sciences-dr-mowadat rana (1).pdf
Behavioral-sciences-dr-mowadat rana (1).pdf
 
Stl Algorithms in C++ jjjjjjjjjjjjjjjjjj
Stl Algorithms in C++ jjjjjjjjjjjjjjjjjjStl Algorithms in C++ jjjjjjjjjjjjjjjjjj
Stl Algorithms in C++ jjjjjjjjjjjjjjjjjj
 
The Ball Poem- John Berryman_20240518_001617_0000.pptx
The Ball Poem- John Berryman_20240518_001617_0000.pptxThe Ball Poem- John Berryman_20240518_001617_0000.pptx
The Ball Poem- John Berryman_20240518_001617_0000.pptx
 
BỘ LUYỆN NGHE TIẾNG ANH 8 GLOBAL SUCCESS CẢ NĂM (GỒM 12 UNITS, MỖI UNIT GỒM 3...
BỘ LUYỆN NGHE TIẾNG ANH 8 GLOBAL SUCCESS CẢ NĂM (GỒM 12 UNITS, MỖI UNIT GỒM 3...BỘ LUYỆN NGHE TIẾNG ANH 8 GLOBAL SUCCESS CẢ NĂM (GỒM 12 UNITS, MỖI UNIT GỒM 3...
BỘ LUYỆN NGHE TIẾNG ANH 8 GLOBAL SUCCESS CẢ NĂM (GỒM 12 UNITS, MỖI UNIT GỒM 3...
 
IATP How-to Foreign Travel May 2024.pdff
IATP How-to Foreign Travel May 2024.pdffIATP How-to Foreign Travel May 2024.pdff
IATP How-to Foreign Travel May 2024.pdff
 
How to Manage Closest Location in Odoo 17 Inventory
How to Manage Closest Location in Odoo 17 InventoryHow to Manage Closest Location in Odoo 17 Inventory
How to Manage Closest Location in Odoo 17 Inventory
 
Championnat de France de Tennis de table/
Championnat de France de Tennis de table/Championnat de France de Tennis de table/
Championnat de France de Tennis de table/
 
Application of Matrices in real life. Presentation on application of matrices
Application of Matrices in real life. Presentation on application of matricesApplication of Matrices in real life. Presentation on application of matrices
Application of Matrices in real life. Presentation on application of matrices
 
Essential Safety precautions during monsoon season
Essential Safety precautions during monsoon seasonEssential Safety precautions during monsoon season
Essential Safety precautions during monsoon season
 
“O BEIJO” EM ARTE .
“O BEIJO” EM ARTE                       .“O BEIJO” EM ARTE                       .
“O BEIJO” EM ARTE .
 

Day 3 pr training session 11 tools & needs - rtf quito 2012.ppt

  • 1. PR Tools & Needs Web page – coming soon http:// resources.cisv.org www.cisv.org
  • 2. CISV Public Relations Guide • Planning • PR Leader for your NA/Chapter • Communicating your news • Know your audience • Working with media • Report Results • Resources www.cisv.org
  • 3. CISV Crisis Management Guide • How to handle the practical side of crisis situations • Communicating – The facts of the crisis, BEFORE & AFTER – How you are dealing with it, many people have an interest Templates, tools, checklists and reference materials www.cisv.org
  • 4. QUIZ • What is the name of the Guide to Communicating CISV • Name the 4 content areas • Name 3 facts to consider about public speaking • Name the programme • Local communities are reflections of the wider world • Go out , find out, help out • Peace Education is a global movement • Young People learn when given the chance to lead • Our cultures begin in our homes • Early life experiences shape the way we see the world www.cisv.org
  • 5. PR Tools Just Saying An easy guide to communicate CISV in clear simple words Helps us to explain why we do what we do Will helps you inspire your audience The Golden Circle Why: CISV Vision, purpose & Principles How: Peace Education Content approach, research & partnerships What: Chapters, Programmes & JB Tips & Suggestions for active communication www.cisv.org
  • 7. Quiz • How many fonts? • Name at least 2 fonts • Font for the web? • CISV Mission • One name at least one Purpose & Principle • What is the name of CISV’s Brand Guidelines • The CISV logo can be display without the tagline “Building Global Friendship” www.cisv.org
  • 8. Looking Good CISV’s Brand Guidelines - A familiar look & feeling - Fonts, Logo, brands, colors - Images, photos, t-shirts - Taking care of our brand & our reputation www.cisv.org
  • 9. Activate Magazine - CISV’s brand new annual magazine - Celebrates creative community partnerships worldwide - Inspires us to do more of what we do www.cisv.org
  • 11. Others PR Activities - Using Diversity in recruitment Educational Materials -Big Ed: CISV methodology and approach -Passport: Pocket guide to Peace Education - How to use Passport for your PR Fundrasing guide Best Practices from other Nas/Chapters www.cisv.org
  • 12. Final Tips Dedicate, time, effort and planning to develop your communications, messages, events, presentations etc.. Have an annual plan and always have a plan in place of how you will communicate and who will do the communications A high profile means better recruitment & retention and facilitates fund raising Send press releases & communication out well in advance Define responsibilities and a spokesperson www.cisv.org
  • 13. Americas PR Advisors: Cynthia Canas – cycaes@gmail.com Daniel Edelshaim – edelshaim@gmail.com Send Photos to : Denise Farrar <denise.farrar@int.cisv.org> www.cisv.org
  • 14. Needs of your NAs / Chapters Priority Needs per Quarter COUNTRY AMJ JAS OND Argentina 1:1 Basic PR Training Brazil Colombia Costa Rica Ecuador El Salvador Honduras Guatemala Mexico Peru www.cisv.org

Editor's Notes

  1. Easy to use toolbox for PR activities and events
  2. Why, How, What of CISV inspired by Simon Sinek and his Golden Circle. He noticed that influential people and organisations always start with ‘why’. Why, How, What of CISV was developed in consultation with people throughout the organisation.
  3. Go over the guide with the participants