1. FURTHER RISE IN TRUST IN INDONESIA
WITH BUSINESS AS THE MOST TRUSTED INSTITUTION IN THE COUNTRY,
SAYS THE 2014 EDELMAN TRUST BAROMETER
THE LATEST RESULTS SEE A BIG RISE IN
INDONESIAN TRUST IN NGOS
THE COUNTRY REMAINS ONE OF THE MOST
“TRUSTING“ NATIONS IN THE WORLD
A RISE IN TRUST IN GOVERNMENT,
BUT STILL BUSINESS AND THE MEDIA ARE
THE MOST TRUSTED OF THE FOUR
INSTITUTIONS
RANKING GLOBALLY
with an
overall
trust index
average of
72%
OUT OF THE 27
COUNTRIES SURVEYED
THERE WAS ALSO A SURPRISE
RISE IN TRUST IN GOVERNMENT
+6%
TO
53%
22% RISE IN THE LEVEL
OF TRUST IN NGOS AMONGST INFORMED PUBLICS
+22%
TO
73%
UP A TOTAL OF 6% FROM LAST YEAR.
BUSINESS CLAIMED THE NUMBER ONE SPOT
AS THE MOST TRUSTED INSTITUTION
INDONESIANS TRUST PUBLICALLY TRADED
COMPANIES THE MOST
State-owned
enterprises (SOEs)
were the least
trusted, with a
trust score of 68%
compared to
91% for publically
traded companies.
With 82% overall
trust
(the highest trust
score for business in
the world).
‘TRUST A GREAT DEAL’ SCORES FOR
BUSINESS WERE, ON AVERAGE, MORE THAN
TWICE THOSE FOR GOVERNMENT ACROSS
ETHICS & TRUTH TELLING
WHEN ASKED WHICH SPOKESPERSON THEY
SAW AS THE MOST CREDIBLE, INDONESIANS
LISTED ‘TECHNICAL EXPERTS‘, ‘ACADEMICS‘
AND ‘A PERSON LIKE YOURSELF‘.
FOR BUSINESSES WANTING TO BUILD TRUST,
SOCIAL ISSUES CONTINUED TO BE HIGH TRUST
DRIVERS, WITH ‘LISTENING TO CUSTOMERS’,
‘ACTING ETHICALLY‘, AND ‘LOOKING AFTER
EMPLOYEES‘ RANKING AS THE HIGHEST TRUST
BUILDING ATTRIBUTES.
INDONESIANS LISTED ‘BUILDING
INFRASTRUCTURE’ AS THE MOST IMPORTANT
ROLE FOR GOVERNMENT IN BUSINESS.
THE KEY TAKEAWAY FROM TRUST THIS YEAR WAS THAT BUSINESS IS MUCH MORE TRUSTED
THAN GOVERNMENT AND EXPECTED TO GET INVOLVED IN SOCIETY AND COMMUNITIES
IN THE PUSH FOR CHANGE.
53%
visit www.edelman/Trust2014 for more information
82%