May 2010 presentation on hospitals and social media
•Download as PPT, PDF•
2 likes•1,577 views
Presented at the Mid-Atlantic Association of Physician Recruiters on May 14, 2010
Recommended
Recommended
More Related Content
What's hot
What's hot (19)
Viewers also liked
Viewers also liked (12)
Similar to May 2010 presentation on hospitals and social media
Similar to May 2010 presentation on hospitals and social media (20)
More from Ed Bennett
Recently uploaded
Recently uploaded (20)
May 2010 presentation on hospitals and social media
- 1. U.S. Hospitals and Social Media Ed Bennett, Director of Web Strategy University of Maryland Medical System Mid-Atlantic Association of Physician Recruiters – May 14, 2010
- 2. Agenda What is Social Media? How are U.S. hospitals using these tools? Current statistics Our experience at UMMC Examples from other organizations 1 2 3 4 5 Getting started 6
- 6. Why It Matters Page The #1 website is now Facebook Google drops to #2
- 8. Why It Matters This is like Johns Hopkins dropping to #2
- 12. Page A Fundamental Change Traditional Marketing Email Campaigns First generation Web Sites Social Media
- 13. -- McKinsey & Company 33% Other Marketing 67% Word of Mouth
- 15. Current Hospital Social Media Accounts
- 16. Rapid Growth – YouTube and Twitter
- 22. UMMC YouTube Channel The "Secret Sauce" for getting viewers: Detailed Descriptions
- 24. YouTube St. Vincent Medical Center Portland, Ore.
- 31. It’s not about your lunch anymore (actually, it never was)
- 35. The UMMC Blog
- 36. The UMMC Blog - Widgets
- 37. Social Media Connections – One Example Page Site Video >
- 38. Page Site Video > YouTube > Social Media Connections – One Example
- 39. Page Site Video > YouTube > Blog > Social Media Connections – One Example
- 40. Page Site Video > YouTube > Blog > Comment > Social Media Connections – One Example
- 41. Page Site Video > YouTube > Blog > Comment > Twitter Social Media Connections – One Example
- 42. Page Site Video > YouTube > Blog > Comment > Twitter > Facebook Social Media Connections – One Example
- 45. Examples from Other Organizations
- 48. Real-time Education Henry Ford Health
- 52. Crisis Communications – Scott and White http://twitter.com/SWHealthcare
- 53. “ When our nurses are stressed or discouraged they go to our Facebook page and read the 100’s of positive comments from former patients.” - Matt Cyr, Director of Patient and Family Communications
- 56. Thank You Edward Bennett Director, Web Strategy University of Maryland Medical System 410-328-0771 ed@ebennett.org / ebennett@umm.edu twitter.com/edbennett ebennett.org / umm.edu
Editor's Notes
- It’s fundamentally different than traditional one-to-many models. Models that give complete control to the publisher.
- It’s fundamentally different than traditional one-to-many models. Models that give complete control to the publisher.
- It’s fundamentally different than traditional one-to-many models. Models that give complete control to the publisher.
- It’s fundamentally different than traditional one-to-many models. Models that give complete control to the publisher.
- The average person is a company’s most trusted spokesperson
- Here's are a few of the ways Hospitals are using Social Media right now. (focus on the Patient Ed / Customer Service / Brand monitoring points)
- Time: 3 min. Agenda Item: How we got here… Discussion Points: Before social media, and… Speaker Lead: Jeff asks Ed, Ed speak Like most hospitals, we added Podcasts and RSS feeds in 2006, followed by page-level feedback forms in 2007. These forms get around 400 submissions per day, yielding a rich data set on what works, and what doesn’t.
- This is what many people think social media is all about.
- http:// henryford.com/body.cfm?id =53305 http:// apps.facebook.com/clickcast/autismanswers
- Time: 2 min. Agenda Item: What does the future hold and how can you be prepared? Discussion Points: Ed copy: ”…The end of traditional push websites” What to expect: These services will continue to grow and grab attention (time spent on site). Expectation that your organization will be available where they “live”. Expectation that feedback, commenting, mash-ups, and sharing of your content will be integrated into their community. The end of traditional “Push-only” Web sites. Speaker Lead: Ed with Jeff question