This is my first presentation on fully utilising the potential of Facebook for your business whatever shape and size. The presentation provides a number of helpful and practical hints and tips for making the most out of your timelime, leveraging your community and enhancing your social media footprint.

1. Squeezing every last drop
of potential out of…

2. The Potential
Rewards
• Forge lasting relationships in a community of
similar minded individuals.
– Industry Authorities
– Potential customers
• Unique content ideas and sharing of ideas
• A soap box for displaying our content to a
specific captive audience.
• The increasing importance of social signals.

3. So where do we Stand?

4. Ecobuild

5. The Eco Experts:
Content is King!
• Ecobuild was a winner in so many ways…
– Unique quality content.
– Multiple areas where this content can be
exploited.
– A great means of hitting the streets and building
and nurturing valuable relationships for link
building and content op’s in the future and now.
– Hopefully will underline the amazing power of
video as a stellar use of resources.

6. And the Results…
398
93

7. Visual Storytelling
• “Visual storytelling is integral as a means of spreading a
marketing message.”
• It’s now become an unavoidable but exciting part of the social
networking landscape…

8. The Basics…
• An eye-catching cover …
• Your way of shouting to the crowded hallway of content
you’re competing against.
• 851 x 315 pixels
• Get creative, focus on your brand identity and think about
your target audience.
• However beware the wrath of Zuckerberg!
• Price or purchase info
• References to FB features and actions
• Contact info
• Call to action

9. Stars, Pin and Hide

10. Star, Pin and Hide
• Star’s give your lovely posts a little boost.
• If you’ve something the world needs to hear
then the pin’s your new best friend.
• Or if you want something slightly less
desirable on your site to magically disappear…

11. Notes

12. Milestones
• Milestones of your brands history in 843 x 403 pixels
• Industry milestones to highlight your position as an
expert and providing a valuable resource.

13. Apps
• Another means of providing exclusive content
and engaging your audience.
• Promote different areas of your site with “Add
to Favourites”.
• Sneakily dodge Facebook’s rules.

14. Creating Apps
• Facebook developer tutorials.

15. 3rd Party Apps
• Tonnes of 3rd party FB page creation tools on the
market.
• Comes at a price however free ones are available but
with restricted features.

16. Community
• Build a community around common goals/causes/scandals.
• Monster Military
• Make use of events to provide a diary for your industry and once
again provide the infrastructure for a community to grow.

17. Getting Stuck in
• Post at least twice a day.
• No Facebook page is an island, it’s a two way
street.
• The devil’s in the detail.
• Brand identity is everything.
• Responsiveness is key to success.
• Just because “Content is King” doesn’t mean it
has be yours.
• Developing your brand personality.

18. Content Ideas
• Let your audience see behind the curtain.
• Worst and best work experiences or asking
people to record their journey.

19. That’s pretty
much it!
Just get out there, start talking
and most importantly get
experimenting!
Thank you!
• http://developers.facebook.com/docs/appsonfacebook/pagetabs/
• http://blog.hubspot.com/Portals/249/docs/ebooks/guide_to_facebook_business_page_timelines.pdf
• http://www.socialmediaexaminer.com/top-10-small-business-facebook-pages-2011-winners/
• http://www.pagemodo.com/
• http://fanpageengine.com/