From drones to old-fashioned phone calls, data come from many unlikely sources. In a disaster, such as a flood or earthquake, responders will take whatever information they can get to visualise the crisis and best direct their resources. Increasingly, cities prone to natural disasters are learning to better aid their citizens by empowering their local agencies and responders with sophisticated tools to cut through the large volume and velocity of disaster-related data and synthesise actionable information.

1. © The Economist Intelligence Unit Limited 2016
One city tweets to stay dry
From drones to old-fashioned phone calls, data come from many unlikely sources. In a disaster,
such as a flood or earthquake, responders will take whatever information they can get to visualise
the crisis and best direct their resources. Increasingly, cities prone to natural disasters are learning to
better aid their citizens by empowering their local agencies and responders with sophisticated
tools to cut through the large volume and velocity of disaster-related data and synthesise
actionable information.
Consider the plight of the metro area of Jakarta, Indonesia, home to some 28m people, 13 rivers
and 1,100 km of canals. With 40% of the city below sea level (and sinking), and regularly subject to
extreme weather events including torrential downpours in monsoon season, Jakarta’s residents
face far-too-frequent, life-threatening floods. Despite the unpredictability of flooding conditions,
citizens have long taken a passive approach that depended on government entities to manage
the response. But the information Jakarta’s responders had on the flooding conditions was patchy
at best. So in the last few years, the government began to turn to the local population for help. It
helped.
Today, Jakarta’s municipal government is relying on the web-based PetaJakarta.org project and a
handful of other crowdsourcing mobile apps such as Qlue and CROP to collect data and respond
to floods and other disasters. Through these programmes, crowdsourced, time-sensitive data
derived from citizens’ social-media inputs have made it possible for city agencies to more precisely
map the locations of rising floods and help the residents at risk. In January 2015, for example, the
web-based Peta Jakarta received 5,209 reports on floods via tweets with detailed text and photos.
Anytime there’s a flood, Peta Jakarta’s data from the tweets are mapped and updated every
minute, and often cross-checked by Jakarta Disaster Management Agency (BPBD) officials
through calls with community leaders to assess the information and guide responders.
But in any city Twitter is only one piece of a very large puzzle. Patrick Meier, author of the book
Digital Humanitarians and a proponent of the Peta Jakarta project, says for social-media data to
have an impact on response, they cannot be used in isolation. “The whole point of using additional
data sources from social media is to complement existing data sources that may not be available
as quickly or in real time, but [help with] triangulation, cross-checking and augmenting.” He
explains that a basic map of an immediate situation generated by social media is most effective
when it’s overlaid with government-produced population distribution, socio-economic, weather
and topographical data to produce a detailed visual understanding of the situation and how it’s
been affected by the disaster.
Mapping a flood of new data
A case study from
The Economist
Intelligence Unit
Case study
“The whole
point of using
additional data
sources from
social media is
to complement
existing data
sources that
may not be
available as
quickly or in real-
time.”
Dr Patrick Meier, author
of the book Digital
Humanitarians and a
proponent of the Peta
Jakarta project.

2. © The Economist Intelligence Unit Limited 2016
Case study
Dr Meier adds, “You can never pay 100,000 government officials to be at every street corner.” But
with the help of smartphones and citizen engagement, “you can have 100,000 pairs of eyes and
ears on the ground.” Dr Meier notes that what makes a project in Jakarta unusually valuable is that
the city has an unusually large number of Twitter users per capita. Indeed, Indonesia is one of the
top five countries with the most accounts. Additionally, the Peta Jakarta programme ensures its
ability to extract usable information by sending specific instructions on how to report on flood levels
and activate geo-tagging. Typically, he says, only 3% of tweets are geo-located, limiting their
utility.
Buy-in from governments
Not all governments are as engaged with its citizens as Jakarta. While Dr Meier has focused on the
role of computing and emerging technologies to enhance humanitarian disaster relief for more
than a decade, he recalls the deep resistance to the idea of crowdsourced data as recently as
2009 in meetings with United Nations and other officials. “It was considered frankly laughable. You
would not be taken seriously,” he says. “You would discredit yourself in the process.”
Dr Meier’s actions during the 2010 earthquake in Haiti that nearly levelled Port-au-Prince changed
many officials’ opinions. Touched personally because his wife was on the ground there and he
could not reach her, Dr Meier found a productive way to channel his anxiety. Putting together a
growing band of digital volunteers, they created a street-by-street crisis map derived from social
media such as Twitter, Facebook and YouTube, as well as newspaper, TV and radio reports, later
adding e-mails and text messages to the mix. This map was widely used by local responders, the
Federal Emergency Management Agency (FEMA) and the US Marine Corps. It is estimated to have
saved hundreds of lives and is credited for getting needed supplies to many more trapped victims.
Even with such life-and-death examples, government agencies remain deeply protective of data
because of issues of security, data ownership and citizen privacy. They are also concerned about
liability issues if incorrect data lead to an activity that has unsuccessful outcomes. These concerns
encumber the combination of crowdsourced data with operational systems of record, and
impede the fast progress needed in disaster situations.
“In the US, the National Guard is often called to be a first responder,” explains Jonathan Sury,
project director for the National Center for Disaster Preparedness at the Earth Institute in Columbia
University. “But since they aren’t a part of any local governmental organisation they do not have
access to information behind the local firewall, leaving them at a disadvantage.” Making matters
worse, when multiple response agencies show up without access to data they may start to collect
their own information with no central body to co-ordinate that response for smarter decision-
making. “Some cities, like Jakarta, have been making the ability to collect data and openly share
access much more available, but we need to get out of this historic need to keep data in silos
within government,” Mr Sury adds.
Bringing it all together
For data to be most useful in disaster mitigation, Mr Sury says it’s important to bring regional
partners together to explain what systems and processes are available to them, how those systems
can be useful in a disaster, what information gaps remain—and how they might help fill them.
“Creating awareness of the passive and actively crowdsourced data that can be gathered from
social media is an important part of that information process,” he says. “There has to be a human
element to the data as inevitably you’re talking about people and their environment at a
community level.”
Dr Meier adds that with all the utility of the Haiti map, they also struggled with an overflow of
“We need to
get out of this
historic need to
keep data in
silos within
government.”
Jonathan Sury,
project director for the
National Center for
Disaster Preparedness
at the Earth Institute in
Columbia University

3. © The Economist Intelligence Unit Limited 2016
Case study
information and data: “This can be as paralysing as an absence of it.” Neither crowdsourcing
alone nor simply combining that data with other data is enough: the goal is always to create a
more integrated picture. Automated systems powered by artificial intelligence that can cut
through the noise and analyse the range of relevant data are important to building usable maps.
“No single track of information is perfect on its own,” he says. “You need to be able to mix it all
together and say, ‘OK, this is what the situation looks like.’”
New data into the fold
Clearly, “crisis mappers” learned a great deal from and since the Haiti earthquake. In the
aftermath of the Nepal earthquake that killed more than 9,000 people in April 2015, teams of
digital humanitarians around the world used high-resolution satellite imagery and an online global
mapping platform used by the UN, the Red Cross and the Nepal Army to identify buildings, roads
and workable routes into villages hard-hit by the quake. As in Haiti, they worked quickly to assess
how to get needed food, water and medical care to survivors. In addition to drawing on useful
texts, tweets and photos, Dr Meier was involved in employing low-flying drones to provide the kind
of three-dimensional information that satellite imagery does not—one more tool for the data-
gathering toolkit to create a contextually rich picture when time and resources are in short supply.
The analytic tools to do so are still experimental and underused, but disaster-prone areas have an
opportunity to give themselves—and their citizens—a better chance of success. Dr Meier
summarises it succinctly: “User-generated content can be leveraged, filtered, analysed and turned
into actionable intelligence to help increase situational awareness and make more informed
decisions.” And that can save lives.
Neither crowd-
sourcing alone
nor simply
combining that
data with other
data is enough:
the goal is
always to
create a more
integrated
picture.