Henrique Dorizzotto Castellani, Co-Founder e COO da Liv UpAlimentação saudável e personalizada. Saiba mais em https://eventos.ecommercebrasil.com.br/congresso-grocery/

1. Grocery &
Drinks
October 2020

2. We believe people want to live better, eat better and strengthen
their relationship with the community.
Liv Up is a lifestyle brand reconnecting modern customers with
real food.

3. NPS +75
+600K
followers
LIV UP
A lifestyle brand
4.6/5.0
rating
4.9/5.0
rating
100 top of
mind brands
Brazil – May-20
CUSTOMER
INTIMACY
Digital native
Strong engagement
Co-creation and
fast feedback-loop
URBAN
LIFESTYLE
Living better
Fast, simple and customized
purchasing experience
Easy to consume
SOCIAL
RESPONSIBILITY
Small-hold farmers
Fair trade
Environmentally responsible
Supporting social causes
REAL
FOOD
All Natural
Healthy & delicious food
Organic ingredientes
Clean label

4. CORE:
REAL FOOD
TARGET
PENETRATION
CLOUD
KITCHEN
MEALS
BABY /
KIDS
PLATED
READY TO
WARM
DESSERTS
NEW TARGETS,
MOMENTS
INDIVIDUAL,
PLANNED,
DIGITAL
PORTFOLIO
We started solving a big problem
for a specific need, and we are launching
new solutions to address new targets and
occasions

5. END-TO-END PROPRIETARY TECH PLATFORM
LOGISTICS ENGINE
• Automated multi-modals routing and dispatching delivery system
• Efficient tailor-built Picking & Packing and WMS
• Automated inventory distribution algorithm
CUSTOMER PLATFORM
Mobile offering a personalized,
high-touch high-tech experience
UNIFIED
DATA PLATFORM
All our operations and customer data tied
together on a single, clear Data Platform,
empowering company-wide algorithms &
self-service data visualization.
KITCHEN ENGINE
• Efficient tailor-built Kitchen
Display Systems
• Data-driven recipes creation tool
• Traceability from ingredients data, to
supplier life story, to recipe used

7. GROCERIES: ENHANCING PORTFOLIO TO AMAZE A BROADER AUDIENCE
Expanding addressable market by fulfilling complementary needs and increasing frequency

8. HOW TO BE MORE PRESENT IN THE CUSTOMER JOURNEY…
Grocery and Restaurant
O2O
Customization
-Goods
-Delivery
-Moments of consumption
-Everything =]

9. Henrique Dorizzotto Castellani
henrique@livup.com.br