Lyubomir Cholakov - Mobile performance optimisation & impact on sales @ eCommBlitz&Networking

•

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Business

The challenges
Increasing pressure
from 18 million
customers
Aggressive
competition
Lack of internal
capability

Agile for continuous improvementCUMULATIVELEVELOFCHANGE
LAUNCHED – SEP
08
REDESIGN
MV G
CHECKOUT
REDESIGN
ASDA
DIRECT
REDESIGN
COLLEAGUE
DISCOUNT
C O LLECT+
RECOMMEND
-ATIONS
WINE
SHOP
MWEB
SAVE FOR
LATER
SELF
SERVICE
RETURNS
PA YPAL
SELF
SERVICE
ACCOUNT
NAMED DAY
IN STORE
KIOSK
DELIVERY
PASS
STICKY
HEADER
TABLET
LOCKERS
& AJAX
TEST AND
LEARN PANGAEA
INSIGHTS
A/B TESTING
INSPIRATIONAL
PRODUCT DETAILS
PAGES
PROJECT
INTERNATIONAL
DELIVERY
2008 2009 2010 2011 2012 2013 2014 2015
ASDA DIRECT
LAUNCH
CLICK & COLLECT
LAUNCH PRICE
ESTABLISHMENT
CONTACT
AVOIDANCEAGILE

George.com on mobile
0%
5%
10%
15%
20%
25%
30%
2013 2014 2015
%ofrevenue
Year
• Significant growth
since launch in 2011
• George.com customers
8% above averages for
mobile use

Our clients grew 51% more
than the market average last
year
Mobile under the spotlight:
• Site speed reduction of c.75%:
o CONV c.35%* uplift
o IPO c.65%* uplift
o RPV c.45%* uplift
o AOV c.15%* uplift
• AOV sees slightly less uplift as
customers are shopping more
frequently since is site faster
• Trend line predicts continued
improvements in coming months
* Data taken from SiteCatalyst
2
3
4
IPO
0.5
1
RPV
23
28
33
AOV
2.00%
2.20%
2.40%
2.60%
2.80%
3.00%
3.20%
3.40%
Sep-15
Oct-15
Nov-15
Dec-15
Jan-16
Feb-16
Mar-16
Apr-16
May-16
Jun-16
Jul-16
Aug-16
Sep-16
Oct-16
Nov-16
CONVERSION

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Published on Dec 7, 2015 Speaker: Rafał Kuć Language: English Search engine is a perfect candidate for a microservice component inside you architecture. Docker is a perfect container that we can use to pack up Elasticsearch. In this talk we start by learning how to run Elasticsearch in a Docker containers. However, this is only the beginning. Running containerized Elasticsearch nodes and doing that effectively and at scale takes a little more knowledge and work. Sure, containers can be easily started and stopped, but how do you do that with Elasticsearch inside them? Because of that, in this talk we’ll quickly run over the basic Docker+Elasticsearch setup and focus on harder problems like: * Architecting for Elasticsearch fault tolerance and high availability in containerized setup - using sharding, replication, node and shard-awareness for keeping your cluster green * Running Elasticsearch in different modes with re-usability in mind * Optimizing and tuning Elasticsearch for popular use cases like ELK * Ops/Devops - monitoring Elasticsearch & Docker together - which metrics to watch, what they mean, how to act on them and first of all, how to watch them. Visit our website: http://2015.devopsdays.pl

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Published on Dec 07, 2015 Speaker: Yegor Bugayenko Even though continuous integration is a popular technology, in most companies it simply doesn't work. Technically everything works fine, especially if modern CI servers or services are used, like Jenkins or Travis. But on organizational level, software teams have very little benefits from that servers giving them red or green signals. In most situations builds are red and developers pay very little attention to that. I would say that "continuous integration" as a an idea per se is no longer valid. There is a better solution, which should replace pure CI. Visit our website: http://2015.devopsdays.pl

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Should you Gamify your business? The new talk of the town is Gamification and how in the new future it will rule the Business world. The Gartner Group has projected 50% of corporate innovation will be "Gamified" by 2015. Deloitte called Gamification one of the Top 10 Technology Trends for 2012. Studies claim the use of game mechanics will become embedded in daily life by 2020. It’s the process of applying game mechanics to activities that aren't games and is rapidly becoming a big business. So what’s making Gamification so popular today? Let’s learn more about Gamification, why is it becoming increasingly popular and how it’s helping marketers across the world enhance marketing campaigns.

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Organisations will easily lose high-quality talent if there are few career advancement opportunities available to them. According to a study, two out of three employees have considered leaving their jobs due to a lack of opportunities for skills development or career advancement. As such, professional growth remains at the top of many employees' minds, and career pathing is a critical tool that you, as an employer, can use to facilitate that growth. Providing them with clear-cut career development requires a commitment to clarifying pathways for growth. Hence, by giving you a clear understanding of your employees' needs and aspirations, career pathing can also make internal recruitment and succession planning much easier. In this deck, you'll understand why you should prioritise career development for your team. You'll also learn • The benefits of career pathing to your team • Four (4) proactive steps you can take to create an effective career pathing • The crucial role of career pathing in your organisational success.

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Falcon Invoice Discounting

Falcon invoice discounting offers businesses a strategic financial tool to optimize cash flow, fuel growth, and enhance operational efficiency. By leveraging accounts receivable as collateral, businesses can unlock liquidity and seize opportunities with confidence. With flexible funding solutions, transparent terms, and personalized support, Falcon invoice discounting stands as a reliable partner in navigating the complexities of modern business finance.

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Lyubomir Cholakov - Mobile performance optimisation & impact on sales @ eCommBlitz&Networking

1. Mobile Performance Optimisation & Impact on Sales

2. The challenges Increasing pressure from 18 million customers Aggressive competition Lack of internal capability

3. Agile for continuous improvementCUMULATIVELEVELOFCHANGE LAUNCHED – SEP 08 REDESIGN MV G CHECKOUT REDESIGN ASDA DIRECT REDESIGN COLLEAGUE DISCOUNT C O LLECT+ RECOMMEND -ATIONS WINE SHOP MWEB SAVE FOR LATER SELF SERVICE RETURNS PA YPAL SELF SERVICE ACCOUNT NAMED DAY IN STORE KIOSK DELIVERY PASS STICKY HEADER TABLET LOCKERS & AJAX TEST AND LEARN PANGAEA INSIGHTS A/B TESTING INSPIRATIONAL PRODUCT DETAILS PAGES PROJECT INTERNATIONAL DELIVERY 2008 2009 2010 2011 2012 2013 2014 2015 ASDA DIRECT LAUNCH CLICK & COLLECT LAUNCH PRICE ESTABLISHMENT CONTACT AVOIDANCEAGILE

4. George.com on mobile 0% 5% 10% 15% 20% 25% 30% 2013 2014 2015 %ofrevenue Year • Significant growth since launch in 2011 • George.com customers 8% above averages for mobile use

6. Our clients grew 51% more than the market average last year Mobile under the spotlight: • Site speed reduction of c.75%: o CONV c.35%* uplift o IPO c.65%* uplift o RPV c.45%* uplift o AOV c.15%* uplift • AOV sees slightly less uplift as customers are shopping more frequently since is site faster • Trend line predicts continued improvements in coming months * Data taken from SiteCatalyst 2 3 4 IPO 0.5 1 RPV 23 28 33 AOV 2.00% 2.20% 2.40% 2.60% 2.80% 3.00% 3.20% 3.40% Sep-15 Oct-15 Nov-15 Dec-15 Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 CONVERSION

7. George.com Top 3%

8. Thank you & questions

Lyubomir Cholakov - Mobile performance optimisation & impact on sales @ eCommBlitz&Networking

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