2. T
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The Chazin Group
What You MUST
Know About Me
20 Years In Corporate America
Began Career as Recruiter
Downsized 8X
Marketing & Sales
Passion Helping Others
Me First…
9. The Chazin GroupThe Chazin Group
“InsanityInsanity: The act of
performing the same task
over and over again, and
expecting a different
outcome.”
WHO SAID THIS?
The Insane Job Search
11. The Chazin GroupThe Chazin Group
“The INITIATIVEINITIATIVE that a job
seeker puts forth in their
job search is extremelyextremely
rarerare and has a positive,
pronounced effect on Hiring
Managers.”
Your Job Search Initiative
17. • Your Goals:
– Identify Strengths & Areas for Improvement
– Identify New Career Opportunities
– Identify Ideal Industries and Companies
– Identify Your Working Style
The Chazin GroupThe Chazin GroupPersonal Exploration
18. • Matching Yourself to Potential Employers
– Research your ideal company cultures
– Discover the FormalFormal and InformalInformal Cultures
in ANY organization
The Chazin GroupThe Chazin GroupPersonal Assessment
22. • What principles do I choose as a foundation
for my life?
• What would I like to accomplish and
contribute?
• What would I like to be?
• How do I fit into my family and community?
• What are my strengths?
The Chazin GroupThe Chazin GroupYour Core Values & Beliefs
23. • Take an Online Self Assessment Tool:
– Myers-Briggs Type Indicator (MBTI)
– The Birkman Method
– Keirsey Temperament Sorter (KTS-II)
• Understand Your Values
• Match Your Values To Ideal Employer
Culture (Formal & Informal)
• Identify Your Preferred Working
Environment
The Chazin GroupThe Chazin GroupWho Are You?
24. The Chazin GroupThe Chazin Group
Elements to Consider
Very
Important Important Neutral
Not
Important N/A
Security
Financial Stability
Challenge
Creativity
Competitiveness
Personal Growth
Promotional Opportunities
Variety
Routine
Detail Orientation
Organized Environment
Culture:
•Values
•Integrity
•Energy
•Structure
•Celebrations
What’s MOST Important to You?
25. The Chazin GroupThe Chazin Group
Elements to Consider
Very
Important Important Neutral
Not
Important N/A
Environment
Helping or Impacting Lives of
Others
Pace
Physical Demands
Work-Life Balance
Recognition
Rate of Pay
Educational Requirements
Personal Relationship with
Manager
Personal Relationship with Co-
workers
Physical location
Commute
What’s MOST Important to You?
26. Why We Need a Personal
Mission Statement!
• Ensures a greater chance of career success!
• Steven Covey refers to crafting a mission
statement as "connecting with your own
unique purpose and the profound satisfaction
that comes in fulfilling it."
• Michael Goodman: a personal mission
statement is: “an articulation of what you’re
all about and what success looks like to you.”
The Chazin GroupThe Chazin GroupPersonal Mission Statement
27. 1. Identify Your SUCCESSESSUCCESSES
2. Identify Your CORE VALUESCORE VALUES
3. Identify your CONTRIBUTIONSCONTRIBUTIONS
4. Identify Your GOALSGOALS
VOILA!VOILA!
The Chazin GroupA Four-Step Process
28. Your Marketing 5 Ps
Mission Statement Templates
The Chazin Group www.timethoughts.com/goalsetting
/mission-statements.htm
www.timethoughts.com/goalsetting/
mission-statements.htm
30. "My personal mission is to take time every
day for reflection, to realize what I learned,
what I should learn more about to say thank
you, to give myself a pat on the back while
looking into what I need to improve upon.”
The Chazin GroupThe Chazin GroupAn Example
32. • Based on my background, this is how I am in
a UNIQUEUNIQUE POSITIONPOSITION to help your
organization:
– Core Competencies (Workforce Solutions,
Candidate Screening, Training & Development)
– Expertise (Leadership, Management)
– Success Stories
– Qualifications & Experience
– Accreditations & Certifications
– Language Proficiency
The Chazin GroupThe Chazin GroupYour Positioning Statement
34. • Based on my personal mission and positioning
statement, I PROPOSEPROPOSE that…
• Here’s what I will do for your organization
• Apply your background, skills and experience to
their specific needs
The Chazin GroupThe Chazin GroupYour Proposition Statement
35. • FranklinCovey Mission Builder;
www.franklincovey.com/missionbuilder/index.html
• Laurie Beth Jones, The Path: Creating Your Mission
Statement For Work & For Life
• Richard J. Leider, The Power of Purpose: Creating
Meaning in Your Life and Work
The Chazin GroupThe Chazin Group Resources
37. • PPRICE: Know Your Worth
• PPLACE: Meet With the Right People
• PPROMOTION: You Can’t Sell What
You Don’t Know. Why Should
Someone Do Business With You?
• PPACKAGING: Dressing for Success
• PPRODUCT: Your Life As Features &
Benefits
Your Marketing 5 Ps
38. • Become a Subject Matter Expert
• Get Published
• Identify Your USPUSP
• Your Product Features & Benefits
• Build Rolodex of References / Testimonials
• Your Success Stories
• Actively Promote Yourself AT ALL TIMES
• Defend Your Brand (Name) Against ALL Attacks
The Chazin GroupThe Chazin GroupSelf-Promotion = BRANDING
39. • Confirm Your Value to Your Boss & Enquire About Your
Future
• Go Higher Up If Needed
• Tap Into the Gossip Mill (at All Levels)
• Listen to the Press
• Pursue Professional Development Opportunities
– Join / Become Active in NYSSA & Other Associations
– Network, Network, Network
• Follow Industry Trends
The Chazin GroupThe Chazin GroupDefend Your Current Job
41. The Chazin GroupThe Chazin Group
Security
Analyst
Information Security Research Market Data
Senior Security
Analyst
Information Analyst Research
Analyst
Market Data
Specialist
Quant Research
Analyst
Network Intrusion Analyst Research
Manager
Quant Modeler /
Trader
Application Security Analyst
FX Systematic Security Systems Analyst
Your Contact Details Here!
Summary of my professional qualifications: 13 years as a security
analyst with core competencies in:
• 1
• 2
• 3
• 4
My target job functions & job titles:
Your Personal Marketing Plan
43. When It’s Time to Leave
Only 10-15% of Jobs Get Advertised
Online Resources:
oCareerBuilder, Monster, Hot Jobs represent ONLY
6-7% of all jobs
Classified Advertising:
oNJ.com, NYT.com, Craig’s List
The Chazin GroupThe Chazin GroupUse All Your Resources
44. When It’s Time to Leave
Job Aggregator Sites:
oSimplyHired.com
oIndeed.com
Executives/Professionals:
oExecuNet
oKorn Ferry
oChristian & Timbers
o6FigureJobs
The Chazin GroupThe Chazin GroupUse ALL Your Resources
45. When It’s Time to Leave
• Company Research Sources
Hoover’s Online
SEC (www.sec.gov/edgar.shtml)
DNB.com
Business.com
SearchSystems.net (public records
dbase)
PR Newswire
The Chazin GroupThe Chazin GroupDo Your Research
46. When Its Time to Leave
• Company Research Sources:
ThomasNet.com
CNNMoney.com (http://money.cnn.com/news/crc)
vault.com/companies/searchcompanies.jsp
www.learnwebskills.com/company
The Chazin GroupThe Chazin GroupDo Your Research
48. • Your Resume “Forever” Success Stories
• You Are a Product:
– Features & Benefits:
• Core competencies
• Experience
• Skills & Qualifications
• Education
• Certifications
• Resume & Cover Letter LAST!
The Chazin GroupThe Chazin GroupWhen It’s Time to Leave
51. The Chazin GroupThe Chazin Group
What are transferabletransferable skills?
“Transferable skills are talents you've acquired that can
help an employer but that aren't immediately relevant to
the job you seek.”
Kevin Donlin, résumé writer
Experiences like volunteer work, hobbies, sports, previous
jobs, college coursework or even life happenings can lead
you to find these skills.
Any skill is transferable; the trick is showing employers
how it applies and is useful to them.
www.careerbuilder.com/Article/CB-865-Cover-Letters-and-Resumes-How-to-Identify-Your-Transferrable-Skills/?
ArticleID=865&cbRecursionCnt=1&cbsid=a8a01ebfc2c04b5697e1861bec824e33-316297764-J9-
5&ns_siteid=ns_us_g_transferrable_skills
Your Transferrable Skills
52. The Chazin GroupThe Chazin Group
www.quintcareers.c
om/transferable_skil
ls_set.html
Your Transferrable Skills
53. • Paralegals
• Home Healthcare/Nursing
• Risk Management
• Green Initiatives
• The Government
• Business Continuity
• Security
• Sports Management
The Chazin GroupThe Chazin GroupGo Where the Jobs Are
55. • What USELESS Folly
• The “10-15 Second10-15 Second” Rule
• Customize for Each Job
• Success Stories
• Highlight Your Experience
• C.A.RC.A.R
• Customize By Job and/or Industry
The Chazin GroupThe Chazin GroupResumes that Get Read
56. Exercise: YOUR 7 Success
Stories
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57. • Can It Be Scanned?
• As Long As It Needs To Be
• Make It About Employer Needs
• Separate Yourself From Other Candidates
• Show How Will Employers Make Money by
Hiring You
• Use LOTS of Buzzwords
• Use Numbers to Build a Compelling Story
The Chazin GroupThe Chazin GroupResumes that Get Read
58. The Chazin GroupThe Chazin Group
ValueValue
PropositionProposition
Value Proposition as Billboard
63. • OPEN: How About A Headline?
• Target With Research
• Address Their Needs
• You Are a Set of “Solutions”
• Canned Letters Get Canned – Be
Unconventional!
• CLOSE: I Will Call You…Then Do It!
The Chazin GroupThe Chazin GroupCover Letters that Get Calls
65. • Let’s Play Whack-a-MoleWhack-a-Mole
• Ask the Best Companies in industries
you want to work in who THEY use
• Limit to No More Than 3-4
• Provide Your Marketing Plan
• Leverage Against Each Other
• Kennedy Information “Red Book”
of Recruiters
The Chazin GroupThe Chazin GroupUse Recruiting Firms
66. – Talent Shortage Growing Rapidly
• College graduates incapable of performing the
work before them
• Baby Boomers Soon to Retire in Masses
– Becoming an Employer of Choice
– Tons of Job Seekers…Meet Hiring Freezes
– Measurable Training & Development
– Develop & Implement Acquisition/
Retention Strategies
Want a Seat at Management Table
The Chazin GroupThe Chazin GroupEnter the Mind of HR
68. • Research Participating Firms
• Perfect Your Elevator Speech
• Resumes, Marketing Plans & Bios
• Dress to IMPRESS!
• Focus On Your Industry
The Chazin GroupThe Chazin GroupHow To Work a Job Fair
71. Your Brand Goes Networking
The 5-2-1 Goal:
5 SECONDS
2 MINUTES
1 HOUR
72. • Develop a Networking PLANPLAN
Profile of your immediate boss
Relevant Industry Associations
Key Industry networking groups
Industry Websites
Include contact tracking form
The Chazin GroupThe Chazin GroupCultivate a Lifeline
73. • Networking Is Reaching Out To:
Family; Friends of Family; Friends of
Friends; Friends of Friends of Friends!
It’s Not Who YOU Know But Who
Knows YOU
Keep a Tracking Form:
Name & Organization
Tel. #
Email
Who They Referred You To
Comments
The Chazin GroupThe Chazin GroupCultivate a Lifeline
74. • Networking = GETTING OUT THERE!
BNI
FENG, MENG, etc.
Toastmasters
NYSSA, CFA Institute, WSTA, Society of
Quant Analysts
Chambers of Commerce
Business Development Centers
Small Business Administration
The Chazin GroupThe Chazin GroupCultivate a Lifeline
88. • The Informational Interview
Understand What People Do
What They Enjoy Most/Least
How They Got Into the Industry
Great Networking Source
Fine Tune Your Selling Skills
DON’T Ask For a Job!
The Chazin GroupThe Chazin GroupThe Informational Interview
89. • The Informational Interview:
DO Ask For Referrals!
Ask what they read to stay current
Who in their company/organization is a
“shining light” (rising star)
Send Thank You Immediately
The Chazin GroupThe Chazin GroupThe Informational Interview
91. • Research A Suitable Salary Range
Numerous Sites Abound
SalaryCalculator.com
Salary.com
JobStar.org
EcompOnline.com
SalaryExpert.com
Payscale.com/salary-calculator
By Industry
Experience Level
Geography
Bureau of Labor Statistics
Anecdotal Through Networking
The Chazin GroupThe Chazin GroupKnow Your Worth
96. Interviewing
• Interviewer Is NOT an Expert, so…
• YOU Control the Process
• Get Ready…The Curtain’s Up
• Focus On…EVERYTHING!
• An Aptitude Test Might Be Given
• Rehearse Your Core Competencies
• Apply The ‘Mirroring’ Technique
The Chazin GroupThe Chazin GroupInterviewing For Success
97. Interviewing
• Know Your Interviewer So You Can…
• Interview the Interviewer
• Salesmanship in Print
• Ask For The Sale
• Understand The Follow-Up Process
• Practice, Practice, Practice
The Chazin GroupThe Chazin GroupInterviewing For Success
98. Interviewing Questions
• Some Examples of AWFUL Questions:
– Tell Me About Yourself
– What Are Your Strengths/Greatest weakness?
– Where do you see yourself in the future?
– What would your boss say about you?
– Why did you leave your last job?
• For Each Question: ”As it applies to
my ability to do this job!”
• Relate their questions to your interests,
strengths, and accomplishments
The Chazin GroupThe Chazin GroupInterviewing For Success
99. Interviewing Questions
• What you can ask them:
– When we have my first review how will you gauge
success?
– What are the most crucial 3 or 4 attributes of the
ideal candidate you are seeking for this
opportunity?
– What problems keep you up at night?
– What have been the qualities/characteristics of
people you have worked most effectively with?
– What happened to the person doing the position
most recently?
The Chazin GroupThe Chazin GroupInterviewing For Success
100. The Chazin GroupThe Chazin Group
“Taxes have risen; our ability to pay has fallen; government of all kinds
is faced by serious curtailment of income; the savings of many years in
thousands of families are gone. More important, a host of unemployed
citizens face the grim problem of existence, and an equally great
number toil with little return. Only a foolish optimist can deny the dark
realities of the moment.”
“Happiness lies in the joy of achievement, in the thrill of creative effort.
The joy and moral stimulation of work no longer must be forgotten in the
mad chase of…profits. These dark days will be worth all they cost us if
they teach us that our true destiny is not to be ministered unto but to
minister to Ourselves and to our fellow men.”
“Our greatest primary task is to put people to work. This is no
unsolvable problem if we face it wisely and courageously.”
A Little Perspective on Today…
Next we are going to talk about developing your very own personal marketing plan. Whether you like it or not, we are each a “product” that we sell to the potential employers that we have targeted to work at. In marketing, you cannot effectively sell any product unless you have a plan and know as much about that product (its benefits, features, and attributes) as you possibly can. You must develop your very own marketing plan for the product called “YOU”. Start by writing down the industries that you want to work in most. Limit to no more than 3 to 4 at first. Then, find out which companies you would would most want to work for in each of those industries (limit your search to 7 or 8 organizations in each industry, for starters). That will give you a short list of 21-24 firms to aggressively target. On your marketing plan, you will need to list your core competencies (things like experience working with certain software packages, spreadsheets, html coding, foreign languages, etc. These core competencies are your very own product benefits, the things that most clearly set you apart from other job seekers. Lastly define any and all possible job titles that might describe the work that you want to do (ex. Sales prep, sales associate, account rep, account executive, customer service rep.)
Next we are going to talk about developing your very own personal marketing plan. Whether you like it or not, we are each a “product” that we sell to the potential employers that we have targeted to work at. In marketing, you cannot effectively sell any product unless you have a plan and know as much about that product (its benefits, features, and attributes) as you possibly can. You must develop your very own marketing plan for the product called “YOU”. Start by writing down the industries that you want to work in most. Limit to no more than 3 to 4 at first. Then, find out which companies you would would most want to work for in each of those industries (limit your search to 7 or 8 organizations in each industry, for starters). That will give you a short list of 21-24 firms to aggressively target. On your marketing plan, you will need to list your core competencies (things like experience working with certain software packages, spreadsheets, html coding, foreign languages, etc. These core competencies are your very own product benefits, the things that most clearly set you apart from other job seekers. Lastly define any and all possible job titles that might describe the work that you want to do (ex. Sales prep, sales associate, account rep, account executive, customer service rep.)
One of the things that is most striking about the NACE research findings are the skills that employers identified as lacking in today’s graduates. This is extremely key, because these are the objections that you may encounter this year and you will need to be prepared to address these objections in selling your students to the types of employers that NACE surveyed.